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September 13, 2007 9:13 AM PDT

Apple schedules London press event, iPhones expected

by Tom Krazit

Apple will take its keynote show on the road to London next week, with speculation mostly centered on the carriers for a European iPhone.

The company sent out invitations to a Tuesday press conference, but didn't specify the topic. "Mum is no longer the word," was the tagline attached to this invitation, stirring up talk across the pond that Apple is ready to announce its plans for European iPhone sales. The company has previously said that it wants to start selling iPhones in Europe by the end of the year.

Apple could shed more light on its plans for iPhones in Europe next week.

(Credit: CNET Networks)

The Times Online reported that Peter Erskine, CEO of wireless carrier O2, didn't quite confirm that his company was about to start carrying the iPhone. However, he told reporters that Apple's insistence on receiving a share of the carrier revenue from calls made with the iPhone--as Apple does with AT&T--is actually a good thing for the wireless industry, apparently practicing for calls with his shareholders later this year.

Previous reports had indicated that O2 would be the U.K. carrier of the iPhone, but O2 representatives would not comment Thursday to The Times Online. The Financial Times had also reported that Apple had chosen T-Mobile's network in Germany and Orange's network in France, but it's not clear whether Tuesday's event will be just about the Brits.

Apple's forays into Europe will be very interesting, given the quality and quantity of mobile phones in that market. It's likely to produce the first 3G-based iPhone, and it's likely to be a much tougher go for Apple amid stronger competition and choosy shoppers. The company plans to enter the Asian market--also way ahead of the U.S. mobile phone industry--in 2008.

Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom.
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If iPhone goes Orange in Switzerland then I'm NOT..
by imacpwr September 13, 2007 11:46 AM PDT
Big mistake if Apple goes with Orange in Switzerland as
Swisscom has more and better coverage here. My cell phone
uses Swisscom and as much as my heart's set on getting an
iPhone there's NO WAY I'm switching to Orange just to get
one..!!!!
Reply to this comment
Unlocked iPhones Already Available Online
by AlienEric September 13, 2007 12:06 PM PDT
I've bought my iPhone from http://www.iphone-singapore.com/ and so far I'm very pleased with their support and service. I got my iPhone within 1 week which is great, so I strongly recommend anyone to buy from http://www.iphone-singapore.com/
Reply to this comment
Spam warning..!!
by imacpwr September 13, 2007 1:42 PM PDT
The site looks like fake.. beware
well perhaps ..
by roland212 September 13, 2007 9:14 PM PDT
That site is a bit misleading. Firstly it says the iPhone won't be in Asia until 2009, Apple has said 2008. There has been no discussion of price at all that I have seen but most apple products retail here for a fairly direct conversion to S$, and since the current iPhone is $400, that would be more like S$600 than the 'estimated selling price' of $1700 this site is suggesting.

I have no idea whether iphone-singapore does deliver unlocked iphones or not, but their pricing seems a little off the market.
More U.K. content
by SpiritWater September 13, 2007 1:00 PM PDT
If they announce more video content for the U.K. via iTunes then that will certainly help Apple with sales of its other products there. Namely the AppleTV and the yet to be released iPod touch.
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