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July 31, 2007 4:39 PM PDT

Apple schedules Mac event for next Tuesday

by Tom Krazit

Apple is going to hold a "product presentation" next Tuesday for members of the media that will focus on the Mac, according to an Apple representative.

The event will take place at Apple's headquarters in Cupertino, Calif., at 10 a.m. PDT and "Apple executives" will be present, the representative said, declining to say whether CEO Steve Jobs will show up. Presumably, he'll be in the building.

Next week's Mac event at Apple headquarters could involve a new iMac.

(Credit: Apple)

The most recent Mac-related chatter has concerned a long-awaited redesign of the iMac, and other outlets, namely ThinkSecret, have already reported that Apple plans to introduce the new iMacs on August 7. The rest of the Mac lineup has been updated more recently than the iMac, which hasn't really been changed since Apple made the transition to Intel's chips.

Another report surfaced about a possible new iPod Nano to come out next week, but the Apple representative emphasized this would be a Mac-related event, and it's somewhat unlikely that Apple would have two new products from different departments in a week that doesn't fall during Macworld. Mac shipments soared during Apple's third quarter, and if the iMac rumors are true, the company could have new all-in-one systems on its shelves prior to the start of the back-to-school shopping season.

Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom.
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