The Cupertino, Calif., electronics giant may be building its own content delivery network to deliver apps, software updates, and iTunes content to consumers, according to Dan Rayburn, principal analyst at business consulting firm Frost & Sullivan.
Currently, Akamai Technologies and Level 3 Communications provide that service to Apple, hosting the content for the company. However, Apple may want to take that control under its own roof as it focuses more on its iCloud service. That could result in better service for customers, as well as allow Apple to exert even more control over its products.
"Right now they control the entire customer experience, except for the way content is delivered to their devices," Rayburn said. "Since Apple does not own the last mile they won't be able to have complete control, but having their own CDN would give them more control and security than they have now."
Apple declined to comment.
Updated at 11:35 a.m. PT with Apple declining to comment.