In a survey released on Thursday, the research firm Market Wired took a look at how people are talking about the company in blogs and on social media.
Some overall figures from the study: Over the past year, Apple was mentioned in over 560 million tweets, 7.5 million blog posts, 6.6 million online news articles, and 25.9 million forum posts. Outside of the United States, where 30 percent of the mentions originated, China made the most mentions, at almost 19 percent.
Another tidbit from the study is that women tend to talk more about Apple's hardware in online conversation, while men tend to talk more about software.
While not focusing specifically on competitors, the study points out that Android and Windows were mentioned a lot in the past year. That's a very salient point, considering the wide popularity of Android and hardware makers that build handsets for the operating system, like Samsung.
Another notable thing about the study: It makes no mention of sentiment analysis, so while we might get a sense of how many people are talking about Apple, and what products they are calling out, there's no indication as to whether they are saying positive or negative things about Apple's offerings -- which may be one of the most important distinctions of all.