The "Reuse and Recycle" program, originally rolled out in August, let's users coveting that new model go into an Apple store and have their current phones appraised. Employees take water damage, hardware damage and screen condition into consideration when naming a buyback price. That credit is put on a gift card and applied to the price of a new iPhone.
The intent is to drive up iPhone sales in Apple's own stores. The company's newest iPhone models, the 5S and 5C, have fared differently in the early goings. The gold version of the 5S, for example, was sold out until October on launch day, while the 5C has been more available.
The report comes on the same day that Apple announced the expanded availability of its two newest phones to more than 30 countries outside the US, including Ireland, Italy and Sweden.