Hours before Apple's new iPhone models go on sale in US retail stores, Target has quietly matched Walmart's lower preorder price for the iPhone 5C -- Apple's first low-cost smartphone, which has a plastic body and comes in five bright colors.
Apple and partner retailers will be selling the 5C starting at $99 with a two-year contract, but both Target and Walmart are now offering the 16GB version of the smartphone for $79 on preorder -- a total discount of $20. Target said it will also add an extra 5 percent off for customers who use a Target REDcard.
Apple announced the launch of its two new iPhone models earlier this month. Both the less-expensive 5C and the higher-end 5S are intended to replace last year's iPhone 5, which has been discontinued. The 5C is the only device up for preorder, with Apple planning to begin sales of the 5S model at 12:01 a.m. PT on Friday, Sept. 20, as well as through its carrier partners.