Microsoft posted a new video Friday morning knocking Apple's new iPhones and poking fun at the new colors as the only innovation.
The video is in a rather unusual style that attempts to mimic pitch meetings within Apple's inner confines. Nonspeaking characters watching the pitch appear to represent Apple's design chief, Jony Ive, and perhaps a younger version of Apple CEO Tim Cook, if he were biologically bonded to Google exec Andy Rubin.
The less than two minute video ends with a tagline: #timetoswitch, and it doesn't show off any Windows Phone devices.
The attack ad is the latest from Microsoft to target Apple's devices. Microsoft has spent the past four months going after the iPad's capabilities while promoting those found in its Surface tablet as well as other devices running Windows 8. The company is not alone: Google-owned Motorola last week began running ads that target not only the iPhone but Android too.
Update at 12:48 p.m. PT: Microsoft has made the video private. We're contacted the company to find out more.
Here's a mirrored copy of the ad: