Having officially apologized to users over the quality of its new Maps application, Apple has now gone one step further by promoting a list of alternatives to its customers.
A new curated list in the "featured" section of Apple's App Store offers alternative mapping applications for iPhone and iPad users.
So far the list includes just over a dozen applications:
MotionX GPS Drive (99 cents)
Waze Social GPS (free)
GPS by TeleNav (free)
Scout by Telenav (free)
Garmin U.S.A. ($39.99)
Gokivo GPS Navigator (99 cents)
Navigon USA ($39.99)
CoPilot Live Premium HD-USA ($12.99)
CoPilot GPS (free)
Magellan RoadMate USA ($49.99)
AT&T Navigator (free w/subscription)
The list is slightly shorter on the iPad, at just eight apps, and differs by country. In Canada, for instance, Apple is pushing Canadian and North American versions of apps from Navigon, Garmin and Sygic. It's the same in the U.K., with localized apps from Microsoft, Skobbler and AA Satnav.
In an apology to users earlier today, Apple CEO Tim Cook said that the company was working to make its own maps software better, though did not provide any sort of estimate on when that might happen. In the meantime, Cook suggested users download an app, or use a mobile Web-based service from competitors, including Google, Microsoft and Nokia.
Apple debuted its own maps technology at its annual developers conference in June, and shipped it to users as part of iOS 6 last week. While the on-stage demos were quite impressive, many users have found the newer version of the software, which uses various Apple and third-party mapping data, to be underwhelming or inaccurate compared to Google Maps. Apple reportedly ditched Google for its own Maps app because of disputes over control and branding of the app, which comes pre-installed on more than 400 million iOS devices.