Update: 3:10 p.m. PT.

Apple sold 26 million iPhones in its third quarter, the company announced today, coming in slightly below what analysts had expected.

The number of iPhones sold grew 28 percent year-over-year. The company's other revenue came from 17 million iPads -- an 84 percent increase -- and 4 million Macs, a 2 percent increase. All sales amount to $35 billion in revenue total.

Apple is clearly celebrating the incredible growth in iPad sales and not highlighting its iPhone sales. Analysts predicted that Apple would sell 29 million iPhones, down from its numbers for the second quarter. Apple reported then that the company sold 35.1 million devices.

The company chose to focus on its year to year growth -- the iPhone sales are up over 100 percent from last year.

The iPhone peaked with sales of more than 37 million in Apple's first fiscal quarter of 2012 (the quarter ending Dec. 31, 2011).

Peter Oppenheimer, Apple's Sr. VP and CFO, said the company did better than it expected even on iPhone sales.

"Given what's going on around us, we are happy," he said during the conference call following the Q3 earnings release.

Oppeheimer said factors that impacte the sales included the weak economic conditions in Europe and other countires, but also due to the rumors that have swirled around the iPhone lately -- particulary speculation that a new iPhone is on its way.

"We think this has caused some pause in customers' purchasing," he said, adding that the company doesn't expect to add any new country or carrier in September.