Not all of the major Hollywood studios are participating in Apple's new iCloud feature that enables users to store their movies and TV shows on Apple's servers.
AllThingsD reported yesterday that Fox and NBC Universal are holdouts and that the reason has to do with exclusive licenses that those studios have with Time Warner's HBO.
This is the same contractual obligation that plagued the UltraViolet platform from signing some of the labels. HBO has exclusive licensing rights for electronic sales of films from NBC Universal, Warner Bros. and Fox. This is a minor holdup, according to my film industry sources.
Negotiations resulted in a fix for UltraViolet and it will do the same shortly for Apple.
All of the studios want to be part of Apple and iTunes. Online sales of movies and TV shows are still relatively small but they're growing and what there is of it is mostly coming from Apple.