Though yet to be released, the iPhone 5 is already on the shopping list of more than 40 percent of those polled by InMobi.
In a study released yesterday, the mobile ad network discovered that 41 percent of mobile users in the U.S., Mexico, and Canada will buy the new iPhone, with 50 percent of those planning to pick one up within the first six months of the phone's debut. If those numbers hold true, the iPhone 5 would become the most successful product launch yet from Apple, according to InMobi.
Apple has an iPhone event planned for next week, at which the tight-lipped company is widely expected to unveil the iPhone 5.
Further, the new iPhone could easily shake up the battle between Apple and Android by boosting the market share of iOS to 41 percent from its reported 27 percent in June, the study said. A small survey conducted in early August by Piper Jaffray's Gene Munster found similar results, prompting the analyst to forecast that the iPhone 5 could double Apple's market share.
iPhone 5 rumor roundup
Android dominates iOS in 2nd quarter, study finds
Android nabs 41 percent share in U.S., study finds
Analyst: iPhone 5 could double Apple's market share
Apple holding iPhone 5 event on October 4
The iPhone 5 is also expected to steal business from other platforms as it's being eyed by 51 percent of current iPhone users but 27 percent of Android owners and 52 percent of BlackBerry users. Some of the new features that consumers are hotly anticipating in the new iPhone include better battery life, faster performance, higher screen resolution, and stronger phone service, InMobi said.
Though most people may be expecting Apple to unveil a totally new phone at next Tuesday's event, past reports have claimed that the device will just be a revamped iPhone 4 with a few improvements but the same basic features. Even if such rumors prove true, a new "iPhone 4S" will scoop up business from 11 percent of current iPhone users, 11 percent of Android owners, and 28 percent of BlackBerry customers.
As a mobile ad network, InMobi has seen an increase in ad impressions for iOS, particularly in iPod Touch devices. Including all of its mobile devices, Apple currently holds the leading share of impressions on InMobi's network at 29 percent.
Though demand for its mobile devices is still running hot, Apple's iOS has seen its once dominant lead in the smartphone OS market overtaken this year by Android. InMobi points to iOS as the top dog on its network, but fellow mobile ad network Millennial Media has been tracking Android in first place since shooting past iOS early this year.
To compile its results, InMobi polled more than 1,000 people in the U.K. and more than 1,000 in the U.S. via their mobile phones last month.
Updated 10 a.m. PT with details on how survey was conducted.