November 5, 2009 4:01 PM PST

Steve Jobs, Fortune's CEO of the decade

by Sam Diaz
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Last month Apple CEO Steve Jobs made his first public appearance since coming back from medical after receiving a liver transplant earlier this year.

Last month Apple CEO Steve Jobs made his first public appearance since coming back from medical leave after receiving a liver transplant earlier this year.

(Credit: Stephen Shankland/CNET)

Love him or hate him, you have to admit that Apple CEO Steve Jobs has had a helluva decade.

Consider that, under his helm, Apple defined the portable music player market with the iPod, has shaken up the mobile industry with the iPhone, rocked the retail music business with iTunes, and re-invented the computing business with OS X in a way that the PC business--with less than 10 percent of market share--is no longer the bread-and-butter of the company.

Add to that the brilliant marketing behind Apple and the loyal, almost cult-like following of Apple's fans, and it's no wonder that Fortune Magazine today named him the CEO of the decade. The opening lines of a story written by Fortune editor-at-large Adam Lashinsky (which also includes a nice video segment) explain it nicely:

How's this for a gripping corporate story line: Youthful founder gets booted from his company in the 1980s, returns in the 1990s, and in the following decade survives two brushes with death, one securities-law scandal, an also-ran product lineup, and his own often unpleasant demeanor to become the dominant personality in four distinct industries, a billionaire many times over, and CEO of the most valuable company in Silicon Valley. Sound too far-fetched to be true? Perhaps. Yet it happens to be the real-life story of Steve Jobs and his outsize impact on everything he touches.

Read more of "Congratulations to Steve Jobs, Fortune's CEO of the decade" at ZDNet's Between the Lines.

Sam Diaz is a senior editor at ZDNet.
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by Gold_Storm_Mac November 5, 2009 4:18 PM PST
congrats Steve! well deserved. no matter what ppl say, he did good for the comp industry.

why is cnet so late to the party. this was announced a long time ago.
Reply to this comment
by Vegaman_Dan November 5, 2009 6:04 PM PST
It only made the major media (CNN, MSNBC, FOX, etc) this morning.
by dascha1 November 6, 2009 4:33 AM PST
Um, it is no longer Apple Computer, folks, which focused primarily on educational products in its bow-tie beginning (no, not David Bowie's Black Tie-White Noise CD which is about the time that music-on-demand was invented for the Network). It's plain Apple Inc. now. If you ask me, he probably would've renamed it Apple Music if it hadn't irked the attention of the Beatles. I'm hoping now he'll retire and earn a college degree in Music - performance, education, or more importantly - music industry.
by kewell82 November 5, 2009 4:20 PM PST
Steve Jobs should start a religion. I mean look at all the followers he already has on this site. He is a man people! He can't save you from your sins. So I'll see you all in hell.........from heaven because I don't worship Steve Jobs.
Reply to this comment
by The_happy_switcher November 5, 2009 4:44 PM PST
Some of us prefer not to believe in imaginary beings looking down from above. We have a crazy thing we do called 'thinking' and rational thought that's not based not silly superstitious beliefs carried down through the centuries--but rather on the discipline of science. Enjoy your pointless feelings of inferiority and supposed sinfulness.
by Random_Walk November 5, 2009 4:48 PM PST
Yep - he's just a human being. Done some extraordinary things. His company makes good products, and doesn't go out of its way to screw over customers, or break the law to get ahead.

Dunno why anyone would worship the guy, though.
by JessicaInPink November 5, 2009 5:12 PM PST
@kewell82

No one is calling him Jesus Christ. There is no need to Bible thump/hump/whatever...

We are just celebrating a man's achievements. "Worship" has nothing to do with it.

Enjoy heaven... i did not know that arrogance was accepted there???
by Vegaman_Dan November 5, 2009 6:07 PM PST
@The_Happy_Switcher:

"We have a crazy thing we do called 'thinking'"

Oh, you leave yourself SO open with that one. It's just toooooo easy.

@Random_Walk:

Apple's done more than their share to 'screw over customers'. Any look into their forums will give you plenty of evidence to that to dispel any notion that Apple does all of this out sheer goodwill. But they aren't any *worse* than the other OEM's, so.... meh.
by SkateNY November 5, 2009 11:32 PM PST
Should a religion equal to your own? The one that hates anything other than what you care for?

Bitter people aren't killed by others; they kill themselves. What they do is swallow poison, and then hope that someone else dies.

Good luck with that.
by kewell82 November 6, 2009 8:17 AM PST
YEAH! I love playing the worship card, because it brings out the athiests and ignorant people of the world. Thanks to these people the great land of America is falling apart. Thanks a lot. "In God We Trust"
by The_happy_switcher November 6, 2009 9:09 AM PST
@Kewell: Right, it's the atheists who are sending America's troops to fight pointless wars in the name of Christianity--WRONG--it's the morons like George Bush and his 'higher calling' belief that plunged our country in the **** hole it's in now and from which Obama must extricate us.
by baconstang November 6, 2009 11:11 AM PST
"The atheists and the ignorant people of the world." So you're referring to the entire population of planet Earth?
by JessicaInPink November 6, 2009 1:19 PM PST
@kewell82

Your comments are indicative of one who is an atheist, not Christian.

There is no way that you have any Christian values, nor will you ever be in that "heaven" of yours.

Keep on believing your narrow minded belief that YOU know it all when it comes to any religion or politics for that matter.
by kewell82 November 6, 2009 3:07 PM PST
Yes I love it. Please give me more. The more you give the more I control you.
See more comment replies
by jimmyhoops November 5, 2009 4:35 PM PST
@kewell82, NO ONE is asking you to warship the man (Jobs). The article is merely stating the obvious- that he is a visionary and a pioneer and most likely one of the most identifiable CEO's around today. He is synonymous with Hi-Tech gadgets and continues to be a trend setter. It doesn't take worship to acknowledge his long list of accomplishments, even if you are not a fan of his company's gadgets.
Reply to this comment
by The_happy_switcher November 5, 2009 4:46 PM PST
Steve Jobs: a true god of technology.
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by Gold_Storm_Mac November 5, 2009 4:49 PM PST
its true. can't say the same about ballmer.
by lazycat202 November 5, 2009 5:38 PM PST
technology? you guys have to take your Apple boxes to Apple stores to get them fix.
go apply for IT job with your Apple certificate (Apple knowledge only, no MS is invloved) and see what going to happen. :P They'll roll on the floor and laugh to death.
by Gold_Storm_Mac November 5, 2009 5:45 PM PST
@lazycat
what has that got to do with anything
troll talkin about random stuff.
by Joe-Sixpack November 5, 2009 5:58 PM PST
@lazycat202
Dude, I've been fixing my own Mac stuff for years.
Your "laziness/lack of knowledge" has me RONFALTD.
by Vegaman_Dan November 5, 2009 6:09 PM PST
@The_Happy_Switcher:

He is one of many, but by no means the only one. Putting him up on a pedestal is akin to worship and sheep-like thinking.
by Renderman2009 November 6, 2009 12:02 AM PST
Most people aren't aware that Steve Jobs earned more money from Pixar than from Apple.

Without him, Pixar would've been just another Disney's animation branch.
by EarthToApple November 6, 2009 8:05 AM PST
@ lazycat202

I am the head engineer of IT for Shell Canada's Oil Sands JackPine & SUEX1 Project
My certifications were presented when I was hired for OS X Server deployment for all mission critical control systems & up-grader processes.

You should not shoot your mouth off before understanding while Apple might not be a big player, they are however still a player in many places.
by JessicaInPink November 6, 2009 1:21 PM PST
@VegaMan_Dan

I'd rather worship, not that that is what this article is doing, Steve Jobs than your worship of all things Microsoft and Google. Watch where that gets you in 10-years.
by ckurowic November 5, 2009 4:48 PM PST
***, Why wasn't Ballmer the CEO of the decade, this article is crap!!!!11!!one!!

BALLMER FTW!!!!!!1111
Reply to this comment
by jimmyhoops November 5, 2009 4:54 PM PST
When was the last time that Balmer was a pioneer of anything? Vista-NOPE! X-Box 360-NOPE! Zune-NOPE! MS may be an 'industry leader' in terms of gross revenue, but that's about it! Even the new Windows 7 has an eerily OS-X look and feel to it. But as they say, "imitation is the greatest form of flattery."
by Gold_Storm_Mac November 5, 2009 4:57 PM PST
@jimmyhoops
true
by Vegaman_Dan November 5, 2009 6:13 PM PST
Ballmer mostly inherited the positing he's in from Gates and others. He hasn't really done much of note worthy enough for such a title though.
by SkateNY November 5, 2009 11:37 PM PST
Because Ballmer drove his company and its investors into the ground.

Why is this not obvious to you?

You must have lost the memo that stated that Apple investors received at least a 500% investment on their return in the past 5 - 10 years, while Microsoft investors lost money on such superlative products as the Zune and Vista.
by lazycat202 November 5, 2009 5:24 PM PST
ipod and iphone are good products. don't get me wrong though.
Steve Jobs should also receive "the most dictator of the year" and "Ripoffs" awards. why?
1. for locking down the devices and services. Allow Apple products communicate with other rivals, but don't allow rivals connect Apple stuffs.... hm.... what I should call ........ oh! One way ticket.
2. Copy others designs.
http://gizmodo.com/343641/1960s-braun-products-hold-the-secrets-to-apples-future
http://gizmodo.com/343641/1960s-braun-products-hold-the-secrets-to-apples-future

i know that all Apple followers will jump on me because of this. So be it! LOL
do me a favor! just visit the above site!
Reply to this comment
by Gold_Storm_Mac November 5, 2009 5:37 PM PST
dont get it. there are so many things that look like those things in the world. only two products look similar to their braun designs.
by LazziMann November 6, 2009 9:23 AM PST
Dieter Rams is the likely design progenitor at Apple. It?s more than probable that while in art school someone on the Apple design team ran across Dieter Rams work for Braun.

As it is written in Ecclesiastes 1:9:

That which has been is that which will be,
And that which has been done is that which will be done.
So there is nothing new under the sun.

I?m glad they found Dieter Rams and used him and his work as the jumping off place for the most elegant, stylish and sophisticated creations yet in the computer age.
by murph0613 November 5, 2009 5:25 PM PST
You Apple fanboys are hilarious. You never quit, do you? "Yes, Apple is finally getting its due! Jobs recognition will CERTAINLY tell the world that we, his faithful, have been right all along and are smarter and more tech savvy than anyone else!"

That's what you all sound like - children who desperately want to be liked.
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by JessicaInPink November 5, 2009 6:14 PM PST
You Apple fan critics are hilarious. You never quit, do you? You will stop at nothing to try to knock Apple because you simply cannot afford their products.

That's what you all sound like - Those bullies at school who knock other children down for having something that they don't.
by MaLvaDo39 November 5, 2009 6:46 PM PST
murph, go defrag your drive and play with your registry...
by caster232 November 5, 2009 10:36 PM PST
Why all the hostility; it's not a competition. We should all enjoy the machines we have for what they are. You yourself sound like a child, people are allowed to enjoy their computer(s). I'll have you know, while we are on the subject, that 80% of people that own a Mac also own a PC.
by ckh1272 November 5, 2009 11:15 PM PST
All of you are just way too uptight around. Have a shot (of whatever), chill out and enjoy yourself for once instead complaining about what other people use or don't use.
by jollyruss November 5, 2009 6:57 PM PST
Atari is better than Commodore. Apple is better than TRS-80. This is better than that.

Buy what you want or can afford and just shut up about it.

Computers are just tools... Don't personify them or proselytize the CEOs of their respective companies.

I never hear Ferrari or Lexus or BMW owners comparing their cars to other models -- they just get in their car, buckle their seatbelts (hopefully), start the car, and drive down the road with a smile on their face...

Congratulations Steve!
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by JessicaInPink November 5, 2009 8:35 PM PST
@jollyruss
"I never hear Ferrari or Lexus or BMW owners comparing their cars to other models -- they just get in their car, buckle their seatbelts (hopefully), start the car, and drive down the road with a smile on their face..."

Obviously, you never met a Ferrari, Lexus, or BMW owner. They always compare!
by baconstang November 5, 2009 8:47 PM PST
You forgot Porsche.
by sughyosha November 5, 2009 6:57 PM PST
How does Apple or Microsoft - figure in this?

An award like this is based on actual acchievement - Steve Jobs career from the first Apple in 1976-1977 to date has been continuously at the leading edge of that part of the computer revolution where he found himself working. The only other equally long tenure of continuous innovation is probably held by Seymour Cray. Gene Amdahl too had a long innings.

Who else has innovated so successfully and for so long?

Good on you Mr. Jobs - it is a pleasure to see you get the recognition you have earned by bringing so much pleasure and delight to millions :))
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by DragonWizard November 5, 2009 7:17 PM PST
Here we go with the Mac vs PC crap.. Why does every story about anything to do with computers end up with a bunch of people flamin' each other... Mac ...PC who cares.. Use what you like but at least find another thing to cry about.. This thing makes me sick.. You mention Steve Jobs or anyone microsoft and you get this same old tired sh*t flingin' dialogue from both sides.. I guess their is plenty of stupidity for both sides of this junk... you guys should get a life and quit makin' it your lifes desire to make someone else look like an idiot because they use a different brand of computing.... what a really silly thing to make others have to listen to... You all sound like a bunch of grammar school kids.. GROW UP or get off this site.. We people, who like something intelligent to think about find you all to be most embarrassing. I guess you just can't see how absolutely ridiculous you appear to anyone with an IQ over 100... Every one of these stories always has some idiot trying to be funny and saying something they think is cute or ingenious but just sounds immature at best.. Go hang out on UTube or somewhere they appreciate ignorance as an art form...
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by 6stringluke November 5, 2009 8:04 PM PST
+ 1
by JessicaInPink November 5, 2009 8:42 PM PST
"Grow up or get off this site...immature at best..."

This coming from the name "DragonWizard" just makes me crack up!

"Mac or PC Who cares?"

Many people care, much more than the ones who will give a sh*t about your post.

Those who don't care should use their IQ to "grow up or get off this site"
by ckh1272 November 5, 2009 11:25 PM PST
@JessicaInPink--Good job at proving his point.
by useful_worms November 5, 2009 8:42 PM PST
"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
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by SkateNY November 5, 2009 11:40 PM PST
Great quote.

Even better, was when Bill Gates stated that the Internet was trivial and was not the future of computing.

Too lazy to Google it, so look it up for yourself.

No wonder they're straining to catch up with Google and Yahoo!
by myles taylor November 5, 2009 9:53 PM PST
Yea, love him or hate him...he's brilliant. I think he's a total jerk and I would never want to work for him (at least not directly) but as a businessman, a public speaker, and a fighter he's definitely someone I could see as a role model.
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by artistjoh November 5, 2009 9:54 PM PST
Well deserved. Jobs has proved himself to be the Henry Ford of his generation - the man with the vision and single minded purpose to transform culture through their recognition of how technology can best be presented to ordinary people thereby popularizing it and thereby transform the way all of us do things.

Ford, like Jobs, was not the creator of his products, but like Jobs had that rare ability to discover, nurture and drive those creative geniuses (like Wozniac) to transform their sometimes unrealistic ideas into the perfect blend of capability and consumer appeal. After all, it was Wozniac who had the idea that a computer would be best with a keyboard and hooked up to a TV which everyone already had but he lacked the vision and the ability to sell the concept or present the product to the people in a way that would change the way they perceived computers should be. Jobs not only did that with computers but did it with the movie animation industry, the music industry, and now the phone industry. There have been times when he bet on the wrong roll of the dice, but his successes far outweigh his failures.

Industrialists of the significance of Ford are rare, but for one to be so significant in several industries like Jobs is is very rare indeed.
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by iArthax November 5, 2009 10:18 PM PST
i love how steve jobs introduce a new product simply the best
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by caster232 November 5, 2009 10:32 PM PST
Wonder what Bill Gates is thinking right now?
Reply to this comment
by Perry_Clease November 6, 2009 4:50 AM PST
Him and Steve Jobs are friends, he is probably pleased with the news.
by lazycat202 November 6, 2009 5:04 AM PST
Apple = Communism
Microsoft = Democracy

they both suck, but Apple is worst. I prefer to live in Democracy with all political clouds rather than living in 4 tall walls with a beautiful sky. At least, I would have freedom.
Reply to this comment
by shycelticwitch November 6, 2009 6:26 AM PST
lazycat202 = delusional
by JessicaInPink November 6, 2009 1:23 PM PST
WRONG

Google = the path to Communism
Google controls our privacy, our email, our Internet, our computers, --- soon they will control our government, health care, and personal finances.

Apple and Microsoft have nothing to do with it!
by seanatchison November 6, 2009 7:08 AM PST
as someone who has worked at Microsoft, and in the MAC team at Microsoft, I had some insight into Apple and how Steve does things there. This was after he came back to apple years ago. He really does run that company and is involved with EVERYTHING there. He can claim it's success and deserves this accolade. Function to form to packaging to catering on site - he knows about it and has a hand in it. I think Microsoft has a lot of people to thank for their success and Apple does to, but as far as one man steering the fate - Mr. Jobs wins hands down. There is no denying the great stock performance he has delivered the shareholders (got I wish I bought it when I worked on Mac Office and it was $18 per share!), and no denying their commercial success, and no denying they beat MS on UI and usability and form. I love the borg, but Steve deserves this one for sure.
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by tipoo_ November 6, 2009 8:05 AM PST
"and re-invented the computing business with OS X in a way that the PC business--with less than 10 percent of market share--is no longer the bread-and-butter of the company."

I had to re-read that a couple of times to understand it. Just for clarification, it means that making computers is no longer Apple's main revenue stream. Ipods bring in a whopping 30% of their revenue, not sure about the Iphone but i'm sure its a large chunk as well.
Reply to this comment
by scott2400 November 6, 2009 9:30 AM PST
Those who translate appreciation of a good product into "worship" for it or it's creators reveal an obvious inferiority complex. Why in the world would what anyone else uses tech-wise incite the kind of invective many of you spew? Is it really THAT important to you? They're MACHINES for God's sake!

I'm guessing this kind of behavior doesn't limit itself to your online flame sessions - I'll bet this is how you interact with most of the rest of the world. Pity.
Reply to this comment
by shycelticwitch November 6, 2009 10:22 AM PST
Scott.... it is the MS sheep who translate our appreciation of a good product into "worship"... unless you can show me a a post by an Apple user that uses the term "worship". We don't pray to him, or idolize his photo on an altar. We simply buy the products, and let others know how satisfied we are. That we are a small faction of computer users who feel this way, we are constantly being accused of being elitists, cult followers and koolaid drinkers. Ms has 92% of the market... but... Being greater in numbers does not always indicate higher life form... cockroaches come to mind...
by dhavleak November 6, 2009 6:30 PM PST
Hey Shy, I just noticed that you had replied to our conversation about jobs, demand and supply, etc.. I've left you a reply as well -- http://news.cnet.com/8301-13579_3-10314059-37.html.. If you still care to read it that is.. if not, that's cool too..
by fashionhairem November 11, 2009 8:04 AM PST
JessicaInPink Lol ...
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