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November 4, 2009 7:51 AM PST

Apple reaches 100,000 apps, 2 billion downloads

by Jim Dalrymple
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More than 100,000 apps are now available for download from Apple's App Store, making it the largest such retailer in the world.

App Store icon

(Credit: Apple)

The App Store launched in July 2008 with just 500 applications. The store is now available in 77 countries, which has contributed to what Apple said Wednesday is well over 2 billion downloads.

Apps from the App Store work with both the iPhone and iPod Touch.

When introducing its new iPod Touch in September, Apple positioned the device as a superior gaming platform to Sony's PSP or Nintendo DS. Apple said its rivals charged too much for games and didn't offer enough selection. At the time, Apple had more than 21,000 game titles in the App Store, while Nintendo had 3,600 titles and Sony had 600.

The message apparently has gotten through.

"The App Store has forever changed the mobile gaming industry and continues to improve," Travis Boatman, vice president of Worldwide Studios at EA Mobile, was quoted as saying in Apple's press release Wednesday.

Not everything has been perfect with the App Store, however. Most notably, Apple's app approval process has caused frustration with developers, who are sometimes left in the dark about the reason an app is rejected.

Jim Dalrymple has followed Apple and the Mac industry for the last 15 years, first as part of MacCentral and then in various positions at Macworld. A guitar player for 20 years, Jim also writes about the professional audio market, examining the best ways to write and record songs on a Macintosh with Logic Pro and Pro Tools. Jim is a member of the CNET Blog Network and is not an employee of CNET.
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by catch23 November 4, 2009 8:00 AM PST
I love how when talking about Apple, quantity not quality is what is important.
MS? Linux? Anyone else? Then it is time to move those goal-posts.
Reply to this comment
by Perry_Clease November 4, 2009 8:11 AM PST
Your are correct. People always talk about the Mac only have 10% or so of the market share even when it, and OSX, are much superior in quality than the Window-PC or Linus-PC combinations.
by ckh1272 November 4, 2009 8:18 AM PST
@catch23---So having a quantity of Windows apps is okay and what makes Windows better, but when it comes to Apple and the App store, it's BS?? Yet another example of the double standard. Thanks for playing
by celticbrewer November 4, 2009 8:40 AM PST
Keep believing that Perry. It's not about quality as much as value. I'm sure a 200k car is better than a 20k in quality, but is it really necessary? Will both perform essentially the same function? Which will sell more and thus have more aftermarket parts? Which will a mechanic be more familiar with?

Why do you think 99% of businesses run Windows (with possibly a good dose of linux in the server realm)? We have about 40k Windows desktops and 3k servers (Win and Linux). Zero macs. If they're so much more superior, why don't most businesses use them? Could it be the lack of enterprise support? The lack of business applications and network management (DSCM) utilities? The inability to be flexible with hardware? The outrageous price of said hardware? That doesn't sound superior to me.
by bctexas November 4, 2009 8:54 AM PST
@celticbrewer

You are right that the main reason most businesses run windows because of the price, but another MAIN reason most businesses run windows is because it became mainstream first and windows became just such a big footprind in todays society that most other business used it, so why adapt your business to another OS that not many other people were running? That would involve so much more work to adapt your software etc. Basically, windows was there first in a big way, kinda like the iPhone was there first in a big way and now it is dominant, and will likely stay dominant.

Do you realize the size of the scope of a project and learning curve it would take for a company to switch to Mac when 90% of their employees only know windows? This is the main reason companies wont switch today. That and windows related equipment is slightly cheaper. In this case your explaining, it's a matter of why fix it if it isnt TOO broken.
by Perry_Clease November 4, 2009 9:02 AM PST
"Why do you think 99% of businesses run Windows "

And the economy is in the toilet
by baconstang November 4, 2009 9:04 AM PST
Oh so now Macs are 10X as expensive?
by Random_Walk November 4, 2009 9:34 AM PST
"I'm sure a 200k car is better than a 20k in quality, but is it really necessary"

I'm sure that gross exaggeration isn't going to substitute for logic. ;)

(esp. when one considers that any OEM machine with matching parts/specs will be comparable in price to a given Mac...)

"Why do you think 99% of businesses run Windows (with possibly a good dose of linux in the server realm)?"

I blame CxO ignorance, but what can you do now that it's done? Microsoft was there at the right time, and at that time was cheaper (way the hell cheaper) than the AIX/HPUX/Solaris solutions available. The rest is inertia combined with FUD (courtesy of the fine marketing folks in Redmond).

Let's do an analogy - a vast majority of Western consumers eat fast food too much, even when there are obviously healthier (and financially better) ways of getting fed. By your logic, this majority must make McDonald's the best and healthiest food around.
by Vegaman_Dan November 4, 2009 9:55 AM PST
@Random_Walk:

"(esp. when one considers that any OEM machine with matching parts/specs will be comparable in price to a given Mac...)"

Time to get off that horse- it's been beaten to death already and busted entirely. It's a common misconception and I'm rather surprised you are still being fooled into thinking it is true.

The components used in Macs today are equivalent of standard PC parts. Those same parts are available at a huge difference in price depending upon whose label is on the case. Want an example?

LCD screen assembly for a 15" MacBookPro runs $800 from Apple for replacement. The same screen down to the same part number from another supplier runs $120. The back of the unit I bought had Apple's part number sticker on the back. However, I ordered it for a Dell XPS system which uses the exact same Samsung LCD as the MacBookPro.

How do you justify a $680 difference in price for the exact same part? I can- Apple profits. And you know what? That's not a big deal. If Apple can get people to pay hundreds of dollars more for the same parts then that's all pure gold to them and looks good on the bottom line. It is a for-profit business so they should be able to charge whatever they can get away with. In my situation, I was smart enough to go elsewhere. I'm not a sheep.

Yes, you can buy off the shelf parts and build a machine that has higher specs at the fraction of the price of a Mac. This isn't news and has been true for years now. But do you really want to bother? The Mac solution has the ease of being all in one box, all the research done, and is a simple one step answer. But is the hardware the same price as a PC? No, it's much, much, higher.

You get what you pay for. If you want to pay more to get the same thing, then that's your option.
by viper396 November 4, 2009 11:12 AM PST
Quantity or quality, Apple fans will always use whatever is convenient for their hypocritical arguements. When they don't have the sheer numbers, such as desktop market share, they use quality or similiar BS as their excuse. When the numbers are in their favor, such as with the app store, quantity is all they can talk about

Lame, pointless, and at the end of the day no more effective at causing any mass switch in platforms. If you like Apple, then keep using it. But if you're so insecure about your choice that you have to go around trying to convince others then your integrity is questionable.
by kojacked November 4, 2009 12:24 PM PST
+100 viper396! That nails it. Just keep moving the target fanboys...
See more comment replies
by jabberwolf November 4, 2009 8:17 AM PST
And again most applications are repeated 5 to 10 times over!
So more over there is only about 10,000-20,000 usable apps.

(8 apps to fart on you're iphone.. really... do we really need this? )
Reply to this comment
by aMUSICsite November 4, 2009 8:46 AM PST
This is not different to any other platform.

There are millions of bits of Windows software but still probably only 10,000 - 20,000 usable programs.

Choice is always good and people have different tastes but 90% of the people use 10% of the available software (and remember all stats are made up ;)
by WinNoMo November 4, 2009 8:47 AM PST
Damn! Only 10,000-20,000 usable apps!? Why bother?
by cGo2009 November 4, 2009 9:02 AM PST
I agree entirely. The app store is cluttered and messy. Plus I think web apps are improving all the time. Once 4g hits and wifi coverage increases I don't understand why anyone would want to clutter up their phone with all these apps when there are so many good online ones. I mean, look at wat I found on just one website: http://m.seego.com/search/useful+apps

Not all great, but they don't require $.99 and take up space on my phone.
by Vegaman_Dan November 4, 2009 9:59 AM PST
Unfortunately to get to the software you DO want, you have to dig through endless piles of trash.

The current Apps store ogranization is horrible for sorting by anything other than broad categories. Search has to be carefully done to make sure you're only searching the Apps store and not accidentally including music titles too. They could learn a lot by looking at Amazon or - heck, even the old site TuCows or similar for organizing apps by type, capabilities, etc.
by zzxxyyzz November 4, 2009 10:19 AM PST
You are looking at only 8 fart apps. Yesterday I counted over 1000, I repeat more than 1000, apps which are SupaFan-*!

These are random celebrity/tv shows etc fan apps with links to the respective blogs/stats etc.

Do we want to count these as 1000 unique apps?
by techgeekdude November 4, 2009 10:44 AM PST
Honestly, even 10-20k useful apps seems a bit high. The majority are pretty lousy, although there are gems to be found. As a platform, iTunes works fine, but it also has its share of issues. Finding apps is a chore, and syncing isn't the most efficient. This doesn't even include the fact that the iPhone and iPod Touch are relatively poor at memory management. Don't get me wrong, I really like my device, but people need to stop letting their devotion to all things Apple blind them to the imperfections.
by megdoot500 November 4, 2009 8:24 AM PST
The current pricing that downloadable material cost these days makes upstream and downstream traffic hard to sell .........

1/2 cent and below streams are hard to find but with a search engine that recognises voice that could become possible very soon......

converting capital thru direct super-imposition makes the Hughes model less attractive in the long run..

salil
Reply to this comment
by Synthmeister November 4, 2009 8:24 AM PST
There are so many doofus apps because Apple made it so cheap and easy to develop and submit apps. But it also increases the possibility that great apps are there as well.

Microsoft, Nintendo and Sony make it relatively difficult and/or expensive to create and submit apps, so you probably won't have quite as many dopey apps, But then, no one is really talking about their apps stores.
Reply to this comment
by ron_thompson November 4, 2009 8:27 AM PST
The app store is not sustainable in its current form because most developers are not making money. I know that out of all the apps that I've installed I have only paid for NeuroMobile and a few others. In the long-run all the free apps and those that are loosing money will go away and popular apps like NeuroMobile will cost more.

100K apps seems like a big number but how many of these apps are useful and perhaps more important how many are making money.
Reply to this comment
by baconstang November 4, 2009 9:07 AM PST
It's like 100,000 bands and only 500 make enough to live off it.
by Vegaman_Dan November 4, 2009 10:01 AM PST
@baconstang:

Unfortunately those 100,000 that aren't making money are not going to be happy and that marks the process negatively.

No good solution to that since I think people expected to be millionaires by releasing a flashlight app.
by baconstang November 4, 2009 10:33 AM PST
Well, that's their problem. At least if they make a good one they will get paid, as opposed to everyone stea..I mean sharing a band's recordings.
by Random_Walk November 5, 2009 6:46 AM PST
"Unfortunately those 100,000 that aren't making money are not going to be happy and that marks the process negatively. "

...and I'm sure all the local struggling bands in and around town are going to be soooooo disappointed by that logic.
by aMUSICsite November 4, 2009 8:28 AM PST
Since being hit with the icoma problem (iPhone OS 3.1 update killed lots of phones and made them not wake up from sleep) it made me realise that having Apps tied to a single device can be a dangerous thing.

For one it ties you into that hardware or you loose all your apps if you change phone.

Apple will not let you roll back your phone OS so if an update breaks your phone or some apps, especially if it's out of warranty, then you could find paid for apps not working any more and no way to get them back.

I spent quite a bit on iPhone apps in the first year, but since 3.1 have refused to buy any. Then again there are plenty of free one's I don't care if I loose.

As more and more people invest in software for their iPhone you have to say Apple has probably got them for life, just like Windows did on the desktop. Once you have a software library you are reluctant to move to another system and re-build the library.

Google, Palm and MS will have to do something amazing to compete with the iTunes/App store. So far none have come close.

But I live in hope that one of them will sort something out by the end of my contract as I'm getting sick of Apples closed platform and restrictive rules.
Reply to this comment
by ckh1272 November 4, 2009 9:08 AM PST
Why blame just Apple if you change your phone and lose your apps? If you use an Android phone and decide you want to switch to Blackberry, guess what happens?? You lose those apps! If you switch from Blackberry and go with the Palm Pre, guess what happens?? You lose your apps. Competition is a good thing and companies like Apple will have to keep things fresh to keep them coming, but that is true of all companies.
by aMUSICsite November 5, 2009 3:13 AM PST
I was not blaming Apple for loosing apps if I change phone, if Apple has to answer for anything it's the fact that the iPhone can not be downgraded.

If you bought an iPhone with OS 3.0 working fine and all your apps running nicely great. Then you install an OS update or App update and it breaks the phone/App Apple does not let you roll back apps or OS's.

Now I'm not sure how the other phone manufacturers deal with this, as phone OS updates are quite a new thing. But one thing is for sure, if I enter into another contact with a new phone I'm not going to update the OS until the contract is up. Having learnt the hard way of having a busted phone that I was still paying for all because of an OS update.

Google looks the best bet, one OS and many phones, there is a good chance there apps will be portable, all Google needs now is a good iTunes type media/sync manager for chrome, maybe this will come with ChromeOS.
by ckh1272 November 5, 2009 8:05 AM PST
@aMUSICsite--Just so we are clear, this is what you said: "For one it ties you into that hardware or you loose all your apps if you change phone." You referred to no other companies in that entire post. Just calling it like I see it. However, I do agree about the downgrade option. It would be nice but, once again, all companies should have that option. If you upgrade to Android 2.0 and decide you want to go back to 1.6, can you??
by Darkkewlz November 4, 2009 8:31 AM PST
There are lots of good high quality games in the App Store, Not in equal quantity to the crap, but enough that I don't pick up my PSP anymore. 
Most of Gameloft's an EA's games are the "real" deal .

The crappy games are FREE or .99 cents. So the entertainment value, exceeds the cost. 
I think any gamer serious or casual, will appreciate an iPhone/iPod as supplemental. 
It is only poor people who don't have one of these devices that will criticize it. But you wouldn't be poor and broke if you switched over from the more expensive platforms
Reply to this comment
by November 4, 2009 8:41 AM PST
I have downloaded well over a hundred apps. I have paid for zero apps.

The vast majority of iStore apps are deleted after 30 seconds of evaluation.

OTOH, I have paid for quite a few apps on Cydia. Generally, the quality is much higher in the Cydia store.
Reply to this comment
by sgirard November 4, 2009 8:49 AM PST
"For one it ties you into that hardware or you loose all your apps if you change phone." This is a good point, and is also a weakness of iPhone that Android might be able to exploit.

On the other hand, lock-in is only meaningful to those who desire to move to a different platform. People who are happy with their platform don't feel the lock-in. For example, lots of people have been locked into the Windows platform for years without even realizing it... until they consider switching. Apple has been smart in recent years to make switching to Mac easier and easier and it seems to be working.

Whether or not the other cellular platforms will be able to ease switching costs will be interesting to watch.
Reply to this comment
by back_at_ya November 4, 2009 8:52 AM PST
Jim, why don't you focus on all the money Apple makes by NOT paying the developers that created the apps? Apple will not pay any sales proceeds unless a developer acculuates $250+. I have about $100 of sales accumulated but have little hope of reaching $250+. They could credit my iTunes account! Think of all the money Apple is skimming other peoples hard work. Apple already gets about 1/3 of the sale which I have no problem with but we should get some credit or payment from Apple.
Reply to this comment
by ckh1272 November 4, 2009 9:11 AM PST
Would that be in the developers agreement with Apple?? If so, then why would you make apps for them with little or no chance of making money?? Doesn't add up unless you didn't bother to read the terms.
by baconstang November 4, 2009 9:20 AM PST
Must be one of the crappy apps they mention above.
by Vegaman_Dan November 4, 2009 10:05 AM PST
@CNET:

Is this true? Do Apple developers not get paid until they reach a $250 minimum? Is that even legal to do? If I pay a developer for their app, then I expect that developer to get the money, not Apple. And since the developer pays in the first place to even BE a developer, isn't this a sort of double dipping situation?

I haven't heard this before, but if it's true, that's a very bad thing indeed.
by Gold_Storm_Mac November 4, 2009 1:16 PM PST
Devs get paid 70% of revenue from app purchase. other 30% goes to apple.
by back_at_ya November 5, 2009 6:05 AM PST
Apple does not state this in their legal agreement I had to approve before I could sell my app. I happen to stumble on it while trolling around the Apple developer site. It's buried deep, but it's there. Yes, Apple does get 30% and I have no problem with that but they should pay or credit the developer the other 70%. $250 is the minimum a developer must accumulate before before they receive any money.
by ckh1272 November 5, 2009 8:08 AM PST
@back_at_ya--Since that is the case, which is wrong on Apple's part, then a group effort by developers (challenging this) would be the best course. Move to other platforms, whatever you have to do, to make Apple change that policy. It does work.
by _jc November 4, 2009 8:56 AM PST
One thing is for sure, Apple has changed the rules for the portable game market, giving independent game developers like me the power to sale applications :).
Everyone wins specially Apple.
Reply to this comment
by November 4, 2009 9:10 AM PST
I wonder how many of the 100k are crapllications.
Reply to this comment
by batpox November 4, 2009 9:21 AM PST
I'd guess about 3,000 apps and 97,000 cr*apps. It would be interesting to see a breakdown by downloads or dollars; I wonder if one exists for the public?
by November 4, 2009 9:29 AM PST
APPL probably has those stats, but you know it'll never be released.
by cary1 November 4, 2009 9:36 AM PST
100,000 apps and I still can't current weather and entries from my calender on the home screen, or for that matter change the tone of calendar alert.

Apple keeps giving BS about how locking down the apps will prevent battery drain but my iPhone's battery still lasts a day or day and a half.

When WinMo 7 comes out, I'll jump the ship
Reply to this comment
by jjacobus November 4, 2009 9:42 AM PST
I wish you could provide some better reporting behind these numbers. I'd like to know how many individual developers have uploaded apps? How much revenue has been generated by these developers? How many developers generate enough revenue to have a real business? There are a lot of free apps on the site, with the opportunity for the end user to buy an upgrade. What is the upgrade rate? How many apps does the "average" iphone user download? How many apps do they continue to use after 30 days? Of the $2billion, how much revenue does that represent?
Reply to this comment
by Codonology November 4, 2009 9:52 AM PST
Now, let's think about apps this way. One app means one intact small device of spontaneous reasoning tool for a specific purpose, or say a specific group of concepts (C in Concept) from a set of believed propositions (L in Law) to explain the things (phenomenon) in detail we need to (P in phenomenon). So, combing all apps together (now over 100,000), we have a reasoning tool that can think in theories people believe: Sum/SubSumConcept and Sum/SubSumLaw and Sum/SubSumPhenomenon. ... ... Now, we see that things are going in the direction of Codonology.

a codonologist.
Reply to this comment
by Vegaman_Dan November 4, 2009 10:07 AM PST
A statistic that will never be released would be of all the apps downloaded, how many are still in use two weeks later? A month? How many are downloaded and discarded? That would be a very telling bit of information on the content value of the Apps Store.
Reply to this comment
by ckh1272 November 4, 2009 10:38 PM PST
While we're at it, why don't we compile that same info. to the number of Windows, Linux, and Mac OS apps on people's systems that are collecting virtual dust. This has to be one of most pointless discussion I have ever seen just based on the level of double standards around here. Helpful tip: research whatever platform you want to use, buy wisely and enjoy. If not, find another platform. That is the best way to speak with your wallet, not by presenting pointless conjecture like "I wonder how many apps are crapware" because that exists on all platforms plain and simple.
by Mangolite November 4, 2009 11:01 AM PST
If you are NOT a compulsive or impulsive buyer, do your research first before buying. The world of knowledge is literally right at your finger tip. Why not read about the app, check for ratings and reviews, even run your web browser and do more searches, maybe even find a comparable app and then decided if it's what you want/need. When you query for something and it pops up something that looks good but not quite what you needed, dig deeper. Remember, there is always a diamond in the rubbles. If you're complaining because you have to dig, then that is just being lazy. It's your money and their their pockets.

Apple made it possible for competitors to come up with similar strategy and soon, they'll be have a ton of crap apps. Blaming Apple or one particular company is an ignorant remark. Do your own research.

Here's something off the subject but same concept. I received an email telling me to forward the email to ten or more peoples and received a check from Bill Gate and AOL. The author of the email is a supposed attorney who had the inside scoop that it is legit. Guess what, I trashed it. Not only did I do that, I knew that it was false, because I have had researched it online enough to know that by simply forwarding the email to make easy money is MOST always a hoax. WHEN YOU'RE ON THE COMPUTER WITH INTERNET, PLEASE DO YOUR HOMEWORK and maybe, CRAP APP will be no more (wishful thinking!).
Reply to this comment
by luke_marsh November 4, 2009 12:47 PM PST
That's actually the problem in a nut shell.
How is an economy like this supposed to work where 100,000 apps are competing independently, where you set high targets for your life style even get the credit for it when the credit system rears it's head again and then are expected to decide this among a million and one buying options.
competition is good in many respects like as competition gets stronger against Microsoft it actually helps Microsoft and it competitors to raise the bar on consumer electronics and forces them to be more nimble but what about the 90,000 small guys all competing in the same space. There need to be more spaces to compete in and more integration and co-operation in those spaces, This is happening more with bigger groups but what about the smaller groups.
Macrobats (Macro-economic acrobat groups consisting of people with many skills and interdisciplinary skills) could alter this by laying the foundations for this type of transition and by making sure less screws are loose.
Reply to this comment
by lesbihonest17 November 4, 2009 1:05 PM PST
why is everyone trying to belittle the 100,000 apps? seriously shut the f*ck up it is what it is. you can't take anything away from apple
Reply to this comment
by ckh1272 November 4, 2009 10:39 PM PST
Shouting to the rooftops and slinging foul language does not help get your point across.
by The_happy_switcher November 4, 2009 1:13 PM PST
Maybe a lot of you wouldn't have iPhone envy if you could get better jobs than what Mickey D's pays you.
Reply to this comment
by Vegaman_Dan November 4, 2009 1:26 PM PST
@The_Happy_Switcher:

I don't know that it is a wise idea to insult people who currently or have worked in the past at McDonald's. People take pride in their jobs and even if it is a starter job, you got to begin somewhere. I respect anyone who is willing to take the low paying jobs to make ends meet instead of just whining and complaining about no jobs available. There's a bit of pride that goes along with it knowing that you are doing what you can and you aren't going to just lie down and let the world roll over you.

Kudos to McDonald's workers. It's a stressful and low reward job that challenges you to do better. If they choose use their paychecks to buy an iPhone, then that's up to them too.

I'm not about to judge anyone based on their job.

(And no, I have never worked in fast food, but respect those that do- they take a lot of abuse from people and keep on smiling- now THAT is perseverence worthy of my appreciation)
by The_happy_switcher November 4, 2009 1:56 PM PST
@Dan, Awww, your post gave me a warm fuzzy feeling. No, wait, it's gone.
by ckh1272 November 4, 2009 11:05 PM PST
I have to agree with Dan on this one. What does somebody's job choice have to do with what they buy. Not a thing, that's what. Quit with the silly assumptions already. Now, if you'll excuse me, I need to go finish those fries.
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