October 27, 2009 9:11 AM PDT

More evidence of Apple's nonexistent tablet surfaces

by Jim Dalrymple
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I don't remember hearing so much talk over a product that nobody has even seen, but the scuttlebutt continues, this time from Australia.

Apple is reportedly shopping its rumored tablet to media companies in Australia to gauge interest in having their products available on the device when its released, according to the Sydney Morning Herald. While specifications of the device were reportedly sent to the companies, nobody would confirm it on the record.

One thing to come out of the Australian talks that we haven't heard before focuses on pricing, and more importantly for the media companies, how much they will get to keep.

The Herald says that it expects Apple to give the media companies a similar price offered to iPhone app developers. Apple keeps 30 percent of the sales and the media companies would pocket 70 percent.

If true, that would be a significant raise for the media companies over what Amazon was offering the companies to have its content available for the Kindle. Amazon's deal was reportedly exactly the opposite--70 percent would go to Amazon, while 30 percent would stay with the publishers.

On Monday, news from an off-the-record meeting with the digital staff of The New York Times revealed that Executive Editor Bill Keller may have knowledge of Apple's tablet as he was preparing the company for platforms of the future, including the "impending Apple slate."

Jim Dalrymple has followed Apple and the Mac industry for the last 15 years, first as part of MacCentral and then in various positions at Macworld. Jim also writes about the professional audio market, examining the best ways to record music using a Macintosh. He is a member of the CNET Blog Network and is not an employee of CNET. He currently runs The Loop. You can follow him on Twitter @jdalrymple.
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by Mark_Anderson October 27, 2009 9:18 AM PDT
"I don't remember hearing so much talk over a product that nobody has even seen"

That's because you and the other tech journalists wont shut the hell up about it.

Slow day, huh?
Reply to this comment
by mrcjacobs October 27, 2009 9:26 AM PDT
Bravo Mark, Bravo! You expressed my thoughts on the matter perfectly!
by cvaldes1831 October 27, 2009 9:31 AM PDT
These days it's all about pageviews.
by ckh1272 October 27, 2009 9:32 AM PDT
Yet you both clicked on the article AND commented on it. Mission accomplished for CNET.
by tyshockner October 27, 2009 9:39 AM PDT
So True. Journalist's make their own hype about stories.
by solitare_pax October 27, 2009 10:00 AM PDT
Where's the new news?
by The_happy_switcher October 27, 2009 10:04 AM PDT
And yet you feel compelled to read the story anyway and make comment.
by renGek October 27, 2009 10:33 AM PDT
All the hyping is going to end up doing one thing. Apple will have to put out an incredibly fantastic sci-fi caliber product because with all this hype, anything less would be a major let down....star wars episode 1.
by tedjpclark October 27, 2009 1:29 PM PDT
Really ?! Hasn't anyone heard of the existing product called the Modbook?

http://www.axiotron.com/index.php?id=modbook

It's a Mac (Macbook) that is a tablet I'm using it right now to write this post. Why is It that Apple needs to compete against supportive 3rd products? Why is it that Mac fanatics don't care if what they're waiting for exists but only it's sold by Apple ?
by artistjoh October 27, 2009 10:44 PM PDT
@tedjpclark
I too am the lucky owner of a Modbook however its limitations are great and its price is high. It is not a device I would recommend to anyone unless they absolutely have to have the portability because a Wacom Cintiq 21 inch is a far better drawing solution and a bigger screen for less money.

But the Apple Tablet if it is iPhone OS based and runs Layers, Brushes, or Sketchbook, will quickly replace the Modbook for me as an artist. On top of that is is likely to be a great e-reader and have many other functions.

There are many reasons that many of us will be happy to dump the Modbook. For a start Axiotron support is lousy and slow compared to Apple, the software is buggy, the viewing angle is poor, the digitizer does not work well with Windows programs, and it is expensive and heavy.

The reason there is so much expectation and rumor here is that the basic concept of a tablet is brilliant and fits a lot of real life situations but until now nobody (including Axiotron) have been able to get it right. It is like when mp3 players already existed but Apple worked out how to do it so that it became likable and useful for everyone. They did it with the iPod, they did it with the iPhone, and now we all have our fingers crossed that they can do it with the tablet as well.
by joshsc October 28, 2009 6:37 AM PDT
AMEN Mark- They need some traffic so they start talking about the fruit of the loom slate again. And then I think they go and make comments opposing the Fruit then opposing the fruit's competitor creating a bit of a stir- then that's where the readers come in.
by Insiderxx October 27, 2009 9:38 AM PDT
Apple is not your usual company - not a motorola/microsoft that gives updates for 3 years about a product and then releasing an mediocre product - a la Vista.

The primary way to find out Apple's next steps has been by leaks ( few), quotes by people in the know (Walt Mossberg etc.). So, for those of interested in an Apple product, this article makes sense.

The reasons for journalists to talk of things unseen is because Apple changes the game - which, guessing from your and marcJacobs's comments, you have not observed.
Reply to this comment
by svgtom October 27, 2009 9:45 AM PDT
I still have to wonder who an Apple tablet is going to be marketed for. Are people that have an iPhone or Touch going to want one in addition to what they already have?
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by cvaldes1831 October 27, 2009 9:56 AM PDT
It would have to be marketed with a different set of core capabilities.

The iPhone/iPod touch can be operated with one hand and fits in your pocket. The phantom tablet would not.

I've tried a number of e-reader apps on my iPod touch and I find the whole experience on the puny screen to be lacking, the same way that I wouldn't want to watch a full-length movie on my iPod touch's 3.5" screen.

With the emergence of the Barnes & Noble e-reader, there is evidence that the e-reader market is growing. The biggest issues will probably be battery capacity and legibility under full sunlight. Will it be enough to get me to want to buy one? Probably not, but it doesn't matter. It's about the overall consumer marketplace, not just my individual opinion.

If Apple thinks there is a market for a tablet, I hope they're right because I want them to increase shareholder value (I own AAPL stock).
by jokayhn October 27, 2009 10:16 AM PDT
Count me as one of those people. I have an iTouch and I want a tablet by Apple as described. I commeneted and asked for this about a year ago and I am very hopeful this will pan out. I want to browse the web while in bed, pick it up off my nightstand and just go. Can I do that on my iTouch? Yes but not comfortably. The same is true for watching movies on a plane. I dont need to carry it in my pocket and I dont want to lug around a laptop or buy a special DVD player (and then worry about getting my movies from my hard drive to a DVD that can be played in it). I basically just want a larger iTouch. Preferably able to use Flash on the web. My dad can use it, hopefully it will have card reader slot, to view photos taken on the road to make sure he got the shot the first time. I got them an Arcos years ago but it just didnt have the abilit yto see of a shot was too blurry etc. Maybe this can fill that function but as I said that all depends on the ability to read a card.
by clamenza October 27, 2009 9:50 AM PDT
This tablet will be such a flop.
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by chabig83 October 27, 2009 9:56 AM PDT
Actually, it will likely lay pretty flat. I don't think the flat shape will flop around much.
by WinNoMo October 27, 2009 10:57 AM PDT
Ballmer? Is that you?
by corelogik October 27, 2009 9:52 AM PDT
There is no Apple tablet, until Apple announces it. Why pundits and others are intent on talking up a product that has not been announced, let alone released is beyond me. The problem is that people get so wrapped up in talking up something like this, and then when it isn't exactly what you build it up to be, your all pissed off and upset with Apples "failure".

Get a clue and write about something that actually exists,.. please?
Reply to this comment
by dbagpiper October 27, 2009 10:18 AM PDT
Amen!
by A_K47 October 27, 2009 10:44 AM PDT
...like more news about install/upgrade challenges with Windows 7 faced by the migrating masses...
by Renegade Knight October 27, 2009 11:50 AM PDT
Your lack of logic is amazing. Apple is develping various products all the time. There was an iPhone before it was annoucned, an iPod before it was announced and so on. It's how it works. Keeping mum about what they are working one changes nothing about them having products in the pipes. They may or may not have a tablet but we don't know if they are going to market one until the right leak, or they annouce.
by snigglepop October 27, 2009 2:06 PM PDT
Why are you reading the article if you aren't interested in it?

They did the same thing with the iPhone before it existed. So? Would you have preferred not hear about it till it did? (if so, then go to another web site)

I am interested in this, partly because as a software developer, I don't want to be blindsided by a new product that I didn't anticipate. I might have an idea for a tablet application that I might want to get a head start on if I think it is likely there will be a popular tablet soon. Same goes for people in various other parts of the computer industry.

But if you aren't interested, if you don't want to hear speculation on future products, why are you here?
by TaiYurShu October 27, 2009 10:13 AM PDT
I would think is part of the great marketing hype...its the new thing nowadays...are we drooling yet?

I also expeculate that Jimbo is the infamous travelocity gnome by night!!! :+P


arrivederchi mother%#@$
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by AppleSuxLeo October 27, 2009 10:24 AM PDT
This is better , and here soon !
http://phandroid.com/2009/07/13/black-sony-ericsson-rachaelxperia-pictures/
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by TaiYurShu October 27, 2009 10:36 AM PDT
DROOLS!
by stickfu October 27, 2009 3:06 PM PDT
Wow that is nice! Is that one of them new fangled mini tablets?

No, wait... I know what they`re called!....

PHONES

little bit of difference between a tablet and a phone Copernicus
by ckh1272 October 27, 2009 11:54 PM PDT
Unfortunately Mr. Leo is now a Droid pimp. If it isn't Apple, he will say it is the best thing since sliced bread. His hallucinations are getting pretty bad these days. Maybe LSD??
by Perry_Clease October 27, 2009 10:34 AM PDT
Well it almost certainly not debut this year http://gizmodo.com/5390583/phil-schiller-no-more-apple-products-this-year
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by AppleSuxLeo October 27, 2009 10:50 AM PDT
Android 2.0 Changelog Is Droolworthy
http://www.informationweek.com/blog/main/archives/2009/10/android_20_chan.html;jsessionid=KWKSJLNCJ1UTVQE1GHPCKH4ATMY32JVN
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by ckh1272 October 27, 2009 11:55 PM PDT
Is there a reason why you are "soliciting" products on here? Where I come from, it's called "spamming".
by AppleSuxLeo October 27, 2009 10:58 AM PDT
New leaks suggest that the HTC HD2 will soon arrive in a new CDMA version powered by Android 2.0, codenamed HTC Passion and headed for Verizon Wireless.
The HTC Passion is also rumored to be powered by a 1GHz Qualcomm Snapdragon processor, like the HTC HD2. It would then join the ranks of other Android phones like the Sony Ericsson Rachael and Acer Liquid as far as processor type is concerned. There's also a good reason to believe that the HTC Passion will offer Sense UI coupled with a 4-inch capacitive touchscreen with a WVGA resolution, just like the HTC HD2.
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by rhldr October 27, 2009 11:05 AM PDT
The media follows Apple's moves more like zealots than unbiased journalists. And Apple is clever enough harness this cult following through pre-planned "leaks" to build hype before they do any actual promotion

If anyone but Apple behaved this way, they would be condemned for misusing the media.
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by dennisheadley October 27, 2009 11:27 AM PDT
Actually this story fits in rather well with some of the other movie industry articles from around the web the last couple of weeks. If Apple were to release a media device in tablet form with the movie industry supporting it more than they do other outlets due to the revenue split, you might see Apple come up with a winning play here. Where Amazon makes it's profit from selling the media, Apple could do what they do with the iPod and use the media to sell the hardware.

They could let the movie companies and networks take the big chunk of the pie and be satisfied with the high margin profits from the tablet. Maybe they will land some deals where they get exclusive digital sales for the proposed purchase only period that the press has been writing about lately.

I posted way back when the rumors of an Apple tablet first started in this spring that my wife was very interested in a media tablet that was bigger than the iPhone/Touch but was most deffinitely NOT a big tablet that you would run office type applications on.

She wants a media player with WiFi, no need for 3G or a phone, that plays videos and music, surfs the webs, and plays simple games like MSN type casual games ( peggle, luxor, dinner dash etc.) and has the ease of use and store to buy apps or media that Apple has. She actually wants something the size of a DVD case in dimensions, not something with a 10.1" screen, no camera, no ability to run office or standard desktop type applications, no video input or output connections.

She doesn't care if its made by Apple or someone else as long as it is high quality, has long battery life and has access to a lot of content. She just wants something that she can plop down anywhere around the house, on the couch, on the patio, in the kitchen or laundry room and still keep watching it while she does house work, keeps an eye on the youngest kids in the bath or watches the kids play in the back yard. We have no Apple products now so it could be made by anyone.

She does not want a laptop or a tablet with laptop functionality, I tried to buy her a laptop once but she thinks they are way too big and awkward to use, same with netbooks. She wants a single purpose device for streaming media from the web or from our home network.
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by LaTene_Man October 27, 2009 11:34 AM PDT
"to gauge interest in having their products available on the device when its released"... It should be "it's", not "its".
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by LaTene_Man October 27, 2009 11:36 AM PDT
All the pieces are there for a Newton Mk. 2. And since the Newton was so far ahead of its time, maybe the world is ready for a Newton Redux.
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by cs2cdfan October 27, 2009 11:37 AM PDT
I have a feeling they are about to "iPod" the entier magazine industry. If they allow Kindle type functionality along witha full iTunes and core Mac OS funtions in a 10" pad at around $600...

Winner.
Reply to this comment
by petosugar October 27, 2009 12:14 PM PDT
Look! This deep insider knows that the new Apple product is meant to be primarily a "couch potato". It will sit on the night/coffee table within easy reach from the bed/sofa. You will have access to EVERYTHING that becomes available via the App(le) Store - brand name print, movies, TV, etc. To buy or rent (or borrow as from a library). The product will also connect to all the HDTVs on your walls, feeding them live or downloaded content from the Internet and also acting as a super deluxe remote. Okay, you can also take it with you as you would a pocketbook.
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by Jamasama October 27, 2009 12:39 PM PDT
The longer the tablet is talked about, the more time people have to find negatives about it. 2 easy
examples are:

1) A tablet of that thinness would (practically) shatter if you dropped it; and giving it a tougher shell would make it heavier and give it less room for decent hardware
2) And likewise with the screen, they have the choice of either a strong, scratch resistant screen, or an easy to use and finger friendly (touch)screen. One or the other.

Don't get me wrong, it looks like a nice idea. But the longer it's out, the more people will think deeper about it.
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by perfectblue97 October 28, 2009 1:35 AM PDT
Does anybody remember a news story a few months back about a Chinese tech sector worker who supposedly killed himself after an Apple prototype that was sent to him went missing?

Could that have been an early Apple tablet?
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by krosafcheg October 31, 2009 12:15 AM PDT
I cant wait for the Apple Tablet.

For people looking for one place to find all the up-to-date info on the Apple tablet, check out http://appletouchtablet.blogspot.com/
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by reloohcs1 October 31, 2009 3:35 PM PDT
Blog about the Apple tablet at www.islate.org
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