September 24, 2009 5:18 PM PDT

Apple updates site with environmental impact

by Jim Dalrymple
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Apple on Thursday updated its Web site with a new section on how its products are impacting the environment.

Apple has made public information in several categories including Life Cycle Impact, Product Usage Impact, and Product Environmental Reports. The company also created a section dedicated to its own environmental updates.

Taking a look at the power management section will give you an idea of how extensive the information is that Apple provided. According to Apple, Mac OS X even regulates the processor in between keystrokes, saving power.

"Designing green products includes considering the environmental impact of the materials used to make them," reads Apple's Web site. "From the glass, plastic, and metal in our products to the paper and ink in our packaging, our goal is to continue leading the industry in reducing or eliminating environmentally harmful substances."

To show how things like packaging can affect the environment, Apple compares the 2006 13-inch MacBook to that of the 2009 13-inch MacBook Pro. The end result: "By reducing our packaging over 40 percent between 2006 and 2009, we ship 50 percent more boxes in each airline shipping container. That saves one 747 flight for every 32,000 units we ship," according to Apple.

The Web site features a lot more information including emissions per hour of product use, recycling efforts, and what the company has done to reduce energy in its facilities.

Jim Dalrymple has followed Apple and the Mac industry for the last 15 years, first as part of MacCentral and then in various positions at Macworld. Jim also writes about the professional audio market, examining the best ways to record music using a Macintosh. He is a member of the CNET Blog Network and is not an employee of CNET. He currently runs The Loop. You can follow him on Twitter @jdalrymple.
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by solitare_pax September 24, 2009 5:58 PM PDT
Well, it only makes sense to reduce packing and switch to more environmentally friendly manufacturing practices - not to mention the power saving feature - in the end by doing a little, everyone saves.
Reply to this comment
by VoiceOfLogic September 24, 2009 8:18 PM PDT
No one saves crap. The world is obsessed with this BS global warming hoax. That is what the world is obsessed with. And its all pure BS. Go ahead - reduce your utility bills people. You'll see what happens. Your utility company will raise your rates and they WILL get their money - one way or another.

Anyone who has recently been through the large drought in the south eastern USA will tell you - they were FORCED to stop using water. And when they all complied, what happened? The water utilities all began to lose revenue. What did they do? They INCREASED rates to make up the difference. They didnt suffer along with the rest of the folks. They raped their customers, regardless.

Do you think the electric companies will behave any differently? If so, then you're all as deluded as Pelosi, Reid, Gore and the rest of those fruitcakes. And yes, the messiah too.
by bommai September 24, 2009 8:21 PM PDT
VoiceOfLogic - if you don't use any power from the power companies, they cannot raise your rates!! Unplug and go solar. That is what my brother did!!
by baconstang September 24, 2009 9:10 PM PDT
Vox 'o Illogic.... Do you think the overhead of the water company drops when there's less rain? Sounds like you have a good grasp of very little.
by Gold_Storm_Mac September 24, 2009 7:09 PM PDT
i noticed this little difference to the site too. i can see now cnet is truly obsessed with apple.
Reply to this comment
by tektaktyks September 24, 2009 7:53 PM PDT
i have to agree to this one.
by qwerty-berty September 25, 2009 1:51 AM PDT
I hear this one a lot but I don't agree - judging by your chose name I guess you read a lot of apple stories and so it seems that way. Here is the list of main headlines on the news page right now, although of course it might not be representative:

Google enumerates Project 10^100 finalists
RIM profit, BlackBerry sales disappoint
Google Books hearing officially delayed
Intel tries anew to built its smarts into TVs
Battery maker A123 Systems charged from IPO
Apple updates site with environmental impact
Report: No Palm Pre for Verizon Wireless
Even with great tech, no easy answers on energy
Another $100 million for Twitter?
Microsoft bashes Google's Chrome-in-IE plan
Gmail outage hits 'small subset of users'
Robot fish swims by doing the wave
Microsoft: Major gamemakers developing for Natal
AT&T gives time frame for iPhone MMS launch
Employers grappling with social network use
by Vegaman_Dan September 25, 2009 11:17 AM PDT
It could also be that diehard Apple fans are much more vocal about anything possibly pertaining to their holy idol and tend to spout off rather noisily any chance they can get. :/
by ecotopian--2008 September 24, 2009 7:34 PM PDT
It's not just cnet. In case you hadn't noticed, the world is obsessed with Apple, and watching their every move.
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by SlimGem September 24, 2009 7:35 PM PDT
Yeah, it's really weird that an article written about Apple, by an Apple aficionado, in a column devoted to Apple, would be about Apple. What's up with that?
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by tektaktyks September 24, 2009 8:01 PM PDT
it saves apple money=they make more money,but the mac-boys will be walking around claiming how green apple is...on the other hand all those millions of ipods they sell will end up in the trash can someday,add it all up,plus all the other products they sell,very green indeed.
ps,can someone calculate how big the pile would be when you stack all the ipods together?
Reply to this comment
by Agrainofsalt September 24, 2009 8:11 PM PDT
A lot smaller than a pile of cars or computers or building materials or ships that end up in the trash.
by tektaktyks September 24, 2009 8:52 PM PDT
yea they make computers too,i know
by baconstang September 24, 2009 9:12 PM PDT
Wanna compare that pile to the mountain of 2-3 year old useless PCs that get tossed?
by markosph September 24, 2009 11:25 PM PDT
I don't get what your saying... everything we do creates waste... no waste is good. Some companies are better than others, I don't know what goes on behind the scenes at Apple and only own an iPod touch but I believe there probably better than most companies.

Agrainofsalt... cars normally have longer lives than computers... if your using your first gen ipod in 10-12 years call me, I will apologize. You can use those cars for spare parts, so technically they aren't so bad.

baconstang... a PC is as useless as the user... Mac or PC. Yes there is more PC users than Mac users so the numbers are greater in terms of useless users. The PC's that get tossed are greater cause there are far more PC's than Apple computers out there. Yes I know Mac is better than PC, yawn...
by Agrainofsalt September 25, 2009 3:16 AM PDT
@markosph... my comment was more for the fact that I had no idea as to tektaktyks was saying. My examples were to show that other commonly used things will make far more waste than the humble iPod. That said, it would take many iPods and computers to make the same waste as a car.
by docster87 September 25, 2009 6:33 AM PDT
I think one of the points (that may have been mis-read) was that typical PCs last fewer years than typical Macs - and I agree. I still have and use my powerbook from 2002. How many seven year old HP or Dell laptops are still being used??? Due to the race to build the cheapest laptops, cheap parts are being used and laptops just are not generally designed to last a decade, let alone half a decade. I'm figuring that my old powerbook could easily live till 2012.
by Vegaman_Dan September 25, 2009 10:24 AM PDT
@Agrainofsalt:

Ironically, there are entire markets dedicated to the recycling of cars and ships as those raw materials are in demand here in this country and abroad. Cars go to the shredder, and ships are cut up for scrap iron and recycled.

There really isn't anything like that for computers currently. A good chunk of them get shipped in bulk to third world countries where they *burn* them, polluting the atmosphere in an attempt to extract the gold but then toss the rest. That's not recycling, that pollution.

And yes, Apple is guilty of this just as much as Dell, HP, and other PC makers.
by aadharjaipur October 26, 2009 10:29 PM PDT
it's really weird that an article written about Apple, by an Apple aficionado, in a column devoted to Apple, would be about Apple. What's up with that?
<a href="http://www.kineticfountains.com/outdoor-aerating-fountain.asp">pond and lake fountains</a>
by podboq September 24, 2009 8:48 PM PDT
The pile of iPods should be a hell of a lot smaller, considering Apple will recycle them free of charge, and give you a discount on a new iPod when returning an old one.... anyone who'd just 'throw one in the trash' is throwing money away...
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by tektaktyks September 24, 2009 8:54 PM PDT
and when they take it from you what do they do with it?
my point again-all those millions of ipods they sell will end up in the trash can someday
by baconstang September 24, 2009 9:13 PM PDT
Most of the iPod gets recycled.
by tektaktyks September 24, 2009 9:24 PM PDT
baconstang- so what do they do with it?build houses out of them?vaporize them?explain the process please.i know there is more garbage coming out of other companies but any company PRETENDING to be green will get my criticism.
by baconstang September 24, 2009 9:31 PM PDT
The plastics get separated and recycled, metals are extracted. The Li battery is recycled. That's about all there is to them. Try reading sometime instead of wasting your time and ours with your consistently useless comments.
by tektaktyks September 24, 2009 10:30 PM PDT
oh so they take that garbage and make a brand new piece of crap out of it and they sell it to you again...genius i tell you. lol your brain is useless
by qwerty-berty September 25, 2009 2:03 AM PDT
Hi @tektatyks

So you don't like ipods, fine, but the question you asked about how ipods are recycled has been answered. I tried a quick search on zune and pre recycling but all I got were these pages:

http://www.palminfocenter.com/news/8261/recycle-your-mobile-phone-for-free-with-palm/
http://www.zune.net/en-us/support/productguide.htm

maybe somebody can find better references.
by Vegaman_Dan September 25, 2009 10:27 AM PDT
Currently Apple employs a 'recycling service' that takes away their unwanted trash and makes it 'disappear'. The parts are not recycled- Apple will not permit that and insists that it be made unusuable. At this time, that means palletizing it and shipping out of the US for handling and disposal.

They are not 'recycled' as you would think of it, removing the components and reusingthe base material to make new products.

But as long as they pay another company to haul it away for 'recyling purposes', then they can claim they have done their part. What happens to it after that is none of their concern.
by tektaktyks September 24, 2009 9:15 PM PDT
i want them to post something like this:
-By reducing packaging we save x $$$$ on materials
-By reducing packaging we save space=storage and that saves us x $$$$$$
-By reducing packaging we save space ,storage,weight-that saves us x $$$$ on shipping
That is why we are dropping the prices of our computers by x $$$$$$$
...ain't gonna happen,huh?I believe that packaging is very important to the dumb monkeys who consume the product.making the packaging less "candy" like they need to make the monkeys believe that the candy is wrapped in the crappy-looking-cool-green packaging
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by Agrainofsalt September 24, 2009 9:53 PM PDT
Let me see if I understand all of your points
1. Apple shouldn't sell iPods because they won't last forever and may end up on a trash heap.
2. You don't know how an iPod is recycled so you assume it doesn't happen.
3. You want to see Apple's financial statements because you think they are too expensive.
4. You believe that everyone who buys something is a monkey.
5. Candy should come in crappy-looking-cool-green packaging.

BTW, when the computer you are typing on dies, what will you do with it?
by tektaktyks September 24, 2009 10:06 PM PDT
here are the answers:
1-Yes!
2-I don't know how its done but i am sure something is left.I would like to see an article about that.
3-Sure i do but not only because they are overpriced but also because i'm curious
4-Yes.
5.No
BTW,if it dies i will fix it.I will save x $$$$ doing it myself instead of going to apple store.The bad part i will toss in the trash and i wont be walking around saying what a good deed i did for my planet and my fellow monkeys.
by Agrainofsalt September 24, 2009 10:42 PM PDT
My comeback.
1. Then no company should sell anything as it may end up on a trash heap.
2. Have you done any research (see baconstang's comment above).
3. Just because you're curious, it means Apple has to do it?
4. The include yourself in the mix.
5. Then please rewrite your above comment again so as I can make heads or tails of it.

"BTW,if it dies i will fix it.I will save x $$$$ doing it myself instead of going to apple store.The bad part i will toss in the trash and i wont be walking around saying what a good deed i did for my planet and my fellow monkeys."

So you are worse than those who take their products back to the manufacturer to be recycled. I see Apple, whilst running a profitable business, at least trying to lessen their environmental footprint. You I see a as a person who criticises those who try to do the right thing whilst you do the wrong thing, because you want to save money.
by ckh1272 September 24, 2009 10:51 PM PDT
@Agrainofsalt--Don't try arguing with a brick wall. Even if all of those things were all available for his viewing, he would still try to find a way to debunk it because it's Apple. If it were any other company, he would have no interest (at least that's what his posts seem to indicate).

One question for tektaktyks-- After you replace those parts on your computer, where do you think they go after the trash?? Oh, you don't care because it's about you not Apple.
by tektaktyks September 25, 2009 7:45 AM PDT
ckh-short list for you
Dell-garbage,i will never buy it.(especially after the fraud case).
Sony (vaio products) overpriced,bs
Acer-better figure out whats wrong with it,upgrade your ram before you run out of warranty.stupid bastards.
LG-i will never buy a tv from them-garbage.
i could go on but i hope you get the point.i wouldnt say im worst because i will only change the part that needs to be changed,and when my pc doesnt meet my needs anymore i will give it to some poor member of my family or a friend.and my point is that apple is a "poser" among electronics companies,they are full of crap.i like the iphone,its a cool toy,but thats all i can buy from them.
by EvanSei September 24, 2009 9:53 PM PDT
and in the small print it tells how the other stuff in the computer was made in china and will probably kill you if you look at it wrong :) (not really... I hope) I have to say that apple seems to be doing a tad bit of self praising with the update. Most people don't give a second thought as to weather their computer is bad for the environment, with I am not saying it is good or bad it's just how it is, and the people who really care about getting "green" products will do the research not look on the front page to see what it says. just saying. by the way apples green move was smart it saves on manufacturing costs.
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by kool_skatkat September 25, 2009 1:25 AM PDT
From some of the comments it seems that Green and Capitalism can never work the same.
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by September 28, 2009 1:27 AM PDT
In the EU the price of an Electronic item includes a cost for recycling (it's actually pretty small, since it's everywhere). Manufacturers have to arrange for recycling after use (smaller manufacturers just join a bigger scheme). Search for "WEEE recycle" to see more.

BTW I still have my old HP notebook, runs Win95 - just too old for WIn98 (I don't use it much these days, but 3 months Save To RAM beats the C*** out of modern PCs.) I only mention due to HP comment above :-)
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