For the second time in less than a week, Apple executive Phil Schiller has responded via e-mail to criticism of the company's App Store.
The latest response from Schiller, Apple's senior vice president of worldwide product marketing, came in an e-mail over the weekend to Steven Frank, co-founder of Mac developer Panic.
"My position is not that every app should be approved -- it's that rejected apps should be rejected for reasons that at the very least make consistent, logical sense, without garbage form-letter rejection notices that explain nothing, and with at least some sort of guidance available to the developer about how to fix the problem instead of meeting them with a brick wall," Frank said on his blog.
The complaints expressed by Frank have been echoed many times by other developers who see the approval process for the App Store as arbitrary.
However, Schiller offered some hope. "We're listening to your feedback" was the gist of the weekend e-mail, according to Frank, who choose not to make the entire e-mail public.