July 20, 2009 4:00 AM PDT

What to expect from Apple's quarterly progress report

by Erica Ogg
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It's been an eventful quarter for Apple, but can it keep up its momentum? We'll find out Tuesday when Apple releases its fiscal third-quarter earnings.

Recent company news has been mixed, but certainly more positive than negative. During the quarter, which ended June 30, the company released the third-generation iPhone, the iPhone 3GS, which by all accounts, was a blockbuster. But its Mac and iPod divisions didn't experience the same kind of runaway success. Apple has had a string of successful quarters, even in the midst of the worst economic environment since the Great Depression.

One thing the company did do, in a nod to consumers' tight budgets, was lower prices on its Mac notebook lineup. On Tuesday we'll see if it was able to continue attracting shoppers.

Analysts are expecting revenues for the quarter between $7.88 billion and $8.44 billion, and earnings per share between $1.02 and $1.31. Apple itself--which always gives guidance on the low side--is anticipating revenue between $7.7 billion and $7.9 billion and earnings per share between 95 cents and a dollar.

Apple stock has jumped 21.4 percent, rising to $147.52, since its last earnings report in late April. Chief Operating Officer Tim Cook, who stood in for CEO Steve Jobs while Jobs was on medical leave for a liver transplant, has received high marks for keeping the company running smoothly in its leader's absence. Jobs has been back at work, at least part-time, since the end of June.

Apple announced it had sold 1 million iPhones worldwide in the first weekend the 3GS was on the market, and AT&T said the first day the phone was available marked the best sales day in the carrier's history. So while we know iPhone revenue will look good, Piper Jaffray says more specifically that it anticipates total iPhones sold for the quarter will be 5 million.

Mac revenue will show if price cuts are helping. Piper Jaffray analyst Gene Munster says Apple sold 2.2 million Macs during the quarter, and says it is getting a boost from the price cuts it applied when it upgraded its entire aluminum MacBook line to MacBook Pros. But recent counts from IDC, which only tracks Apple's sales in the U.S., showed that Mac shipments dipped more than 12 percent during this quarter. The entire PC industry was down 3.1 percent worldwide.

iPods' annual tuneup is expected in September, when it has taken place the past few years. The iPod business has also been slowing down a bit. Piper predicts sales to be down 7 percent from a year ago. But Apple has been increasingly focused on its iPod Touch, which has access to the popular App Store and is expected to get a reboot in September similar to the iPhone 3GS. With a camera and digital compass, the device can offer an even more compelling platform for playing games.

Expect analysts to ask lots of questions Tuesday about the economy. Though Apple has sailed through what seems to be the worst of it, its performance is an important bellwether for the rest of the industry. Intel and Dell both said last week that the tech sector is now looking up for the rest of the year. There will also be interest from analysts in more possible price cuts, and future products like the much-rumored tablet.

Apple also continues to put away cash. As Brian Marshall of Broadpoint AmTech pointed out, Apple added $800 million in cash during the last quarter, bringing its total to $28.9 billion. Only Cisco's $29 billion in cash is better among technology companies. Among computer makers, Hewlett-Packard has $12 billion, Dell $9 billion. So analysts are going to want to know if they're investing it in a new product, a new company, or giving some back to shareholders.

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur. E-mail Erica.
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by CristGarage July 20, 2009 4:31 AM PDT
My guess is that the reporting will turn out once again very solid, especially compared against conditions of the US economy. I think Apple's future will begin to hinge significantly on mobile, be it iPhone, iPod Touch and/or tablets/portables. I'd really like to see the company use that surplus cash to move into other sectors like business, or maybe even to purchase Sprint and own the network!

Yet, that would be a closed network I'm afraid. ;)
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by Random_Walk July 20, 2009 6:39 AM PDT
I doubt Apple would want to buy itself a headache like that (owning a network carrier). OTOH, the tablets/portables, if done right, may hold some promise (historically, they have not, unless you;re counting netbooks, but those simply do not have the profit margins that any sane corporation would want to build its future on).
by Vegaman_Dan July 20, 2009 7:43 PM PDT
@Random_Walk:

"(historically, they have not, unless you;re counting netbooks, but those simply do not have the profit margins that any sane corporation would want to build its future on)."

I think the very fact that the netbook market is the largest growing sector, and that a lot of companies are all jumping in with their own models including Lenovo, HP, Dell, Acer, Asus and more might suggest otherwise. These are not companies known for throwing away money. They don't produce a product unless they can make money from it. Some makers are even expanding their model lineup to include multiple versions. Heck, even cell phone companies are teaming up with the netbook OEM's to offer them.

That doesn't appear to be an unprofitable business if all those independant companies are jumping on the bandwagon.

Perhaps it's just that Apple itself cannot produce such an item to be competitive in this lower market without affecting either their other offerings or appearing to cheapen the brand. That is entirely all too possible.
by Random_Walk July 21, 2009 3:26 PM PDT
"I think the very fact that the netbook market is the largest growing sector..."

...by players who had no real marketshare in the OEM realm (at least as much as whole computers are concerned)....

"...and that a lot of companies are all jumping in with their own models..."

Full Stop. You may want to look up "survival instinct" before drawing a conclusion. Notice that nobody among the big OEMs even bothered (most pooh-poohed it) with introducing models until netbooks began selling like hotcakes, and --most importantly-- began eating away at their bottom line..

Thing is, you totally missed the main point - netbooks have margins even slimmer than the razor-thin ones that Dell and HP get by on for their bread and butter products. Think about this: if you were getting by on 4% margins, then watch that drop to 2% margins, where you see that you either must make a netbook of your own or face a fiscal nightmare, what do you do?

As for Apple? They enjoy decent margins (and judging by customer satisfaction, deservedly so). Why would they want to dabble in the hand-to-mouth existence of selling at the bottom when they obviously don't have to (see also http://news.cnet.com/8301-13579_3-10292154-37.html )?
by AJ Pants July 20, 2009 5:58 AM PDT
50 percent market share within three years. Just wait.
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by ballmerisanape July 20, 2009 6:39 AM PDT
I hope not. This might be selfish.. but I think Apple is in a good situation right now. They are able to implement rapid change in part due their well-informed user base. Unfortunately.. or fortunately.. depending on how you look at it.. market share will increase dramatically. Apple's controlled hardware/software model has some real benefits to the user (optimized drivers = better day to day performance)... and people are starting to notice. There is a reason why my iMac feels more (much more) responsive than my giant XPS with better specs... the XPS is running XP. If Windows 7 isn't as good as 10.5 (i hope it is)... Microsoft is going to have real issues.
by CDubber July 20, 2009 6:41 AM PDT
50 percent? I hope not! I don't need the malware issues of the hapless Windows masses.
by Constable Odo July 20, 2009 7:55 AM PDT
I think it will be good if Apple only grows to 25% market share in desktops and notebooks while keeping it's profit margins high. Market share just doesn't cut it because I think companies have to sacrifice too much. Running a good business should mean high profits and not having to please the masses. Select your smaller group and keep it happy instead of trying to satisfy the overall majority. I'd be happy to see just a steady growth of 2% a year over the next ten years.

Microsoft will never be dethroned now because it's just too much trouble to change all that legacy hardware. Plus, the world is populated full of the unwashed masses that are trying desperately to pinch pennies. They'll never be Mac users because poverty is their lot in life and have no other option than settling for less.
by July 20, 2009 8:30 AM PDT
"Plus, the world is populated full of the unwashed masses that are trying desperately to pinch pennies. They'll never be Mac users because poverty is their lot in life and have no other option than settling for less."

Constable Odo, what a bunch of elitist bull. This is exactly the kind of apple fanboy BS that makes me think twice about joining the apple club. Please take your uninformed business analyses elsewhere.
by jessiethe3rd July 20, 2009 9:04 AM PDT
lol... 50%? You are kidding yourself.
by shycelticwitch July 20, 2009 9:28 AM PDT
@ Constable Odo... That narrow-minded drivel is what inflames the MS fan boys to come in here and trash Mac users. Unlike you, I (and many Apple users like me) made my choice based on performance, hardware longevity and day-to-day stability. Price was not a factor in my decision. I truly hope Apple adjusts their pricing tiers over the next few years to allow others to at least try the experience and then decide for themselves. I doubt it will increase Apple's market share to 50%, but it will certainly balance the market better when it comes to OS sales.

When MS starts building hardware to base their OS on (hopefully built with more care than the OS itself), then they too can say they are a "better computer". Until then, they really need to quit advertising themselves in that way. The deceptive ads running now imply that MS sells computers which is a lie. The purported phone call from Apple legal to MS is an even bigger lie.
by B-Ri July 20, 2009 10:14 AM PDT
@shycelticwitch, MS doesn't advertise that they sell computers. They do have partners that sell computers. It is an ad. Of course they are going to say they have a "better computer". If you want honesty don't look to any advertising, it's all slanted to make it seem better for the company. Remember how Apple got in trouble over those iPhone commercials showing faster than actual speed. I don't have a problem with that because it is an AD. You seem to be implying that MS doesn't put any care into it's OS. That is a tired old riff against them and doesn't make you look any better than Constable Odo.
by monkeyfun14 July 20, 2009 6:08 PM PDT
OSX is already getting plagued with Trojans and other issues that Windows users deal with increasing the marketshare just increases the problem.

We know OSX is not as secure as it is made out to be.
by Vegaman_Dan July 20, 2009 7:58 PM PDT
@shycelticwitch:

"Unlike you, I (and many Apple users like me) made my choice based on performance, hardware longevity and day-to-day stability."

I find this to be quite interesting. When you first came to CNET, you were big on saying you were unbiased and had no preference on any OS as you were an IT professional. Since then, you have shifted your position from one of independant opinion to that of over the top Apple Fan. I still see these little quotes from you now and then, but... wow. At one point you say you have one PC and on Mac. Then later you say you don't have any PC's and didn't ever have them. Another posting states that your company had nothing but Macs except for one PC with Windows. Another post talks about your experience with Win7, yet a few days later you say you have never used, nor intend to use Win7 ever.

Pardon me if I'm confused, but your comment history makes no sense. Are there two people using this account, by chance?
by CDubber July 20, 2009 9:33 PM PDT
"OSX is already getting plagued with Trojans and other issues that Windows users deal with increasing the marketshare just increases the problem." - monkeyfun14

O RLY???

Only in your Ballmer-lovin' dreams.

FUD Different.
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by JuQuin1 July 20, 2009 6:44 AM PDT
The problem is not with the Apple iPhone. It is a magnificent gadget. The problem is their exclusive arrangement with AT&T.

I will buy 2 iPhones in a nanosecond after I can get an iPhone that works with Verizon. I m loyal to Verizon and don't intent to ever switch.

I own a iMac and an old 80 Gig iPod Classic and a brand new 8 Gig iPod Touch.

I don't a conflict of interest to report regarding Verizon or Apple.
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by myles taylor July 20, 2009 12:22 PM PDT
Wait...where is the problem? Sorry I didn't see one there. The iPhone was a hit and continues to be one with the 3GS selling a million units in the first weekend. Where is the problem again?
by Seaspray0 July 20, 2009 1:22 PM PDT
@miles taylor. he said the problem was "their exclusive arrangement with AT&T". I saw it right there in his post.
by elllroy July 20, 2009 8:45 AM PDT
"But recent counts from IDC, which only tracks Apple's sales in the U.S., showed that Mac shipments dipped more than 12 percent during this quarter..."

erica, you probably know that gartner was painting another picture for us sales last quarter (2,5% up versus the 3.1% down trend of the industry) but that probably didn't fit your agenda. ("But its Mac and iPod divisions didn't experience the same kind of runaway success.")

how is a 9% mac revenue growth last quarter not a runanway success in these economic times when all your competitors computer revenues are 20-30% lower yoy?
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by Seaspray0 July 20, 2009 1:28 PM PDT
@elllroy. Let me guess. You would love it if the power company jacked up your rate by 30% so they can have a high profit margin too.
by elllroy July 20, 2009 2:50 PM PDT
if a comapny offers the best product on the market i gladly pay more for the experience (note, it is not about the amount of ram or hd). so your analogy is flawed. power is one of the most generic goods (or services) available. you can't differntiate it by price much. on the other hand the personal computer in it's interplay of hardware, software and associated services is one of the most complex products sold today. so yes, if i get the best product i gladly pay more.

you don't buy the cheapest food, cloths or car, do you?
by Random_Walk July 20, 2009 4:49 PM PDT
Hint: "the power company" is a monopoly with no competition.

Bad Analogy much? ;)
by monkeyfun14 July 20, 2009 6:10 PM PDT
@Random_Walk

I think it fits perfectly considering Apple has no competition when it comes to their OS.

While Dell,HP, and the rest of the OEM's duke it out.
by Vegaman_Dan July 20, 2009 8:04 PM PDT
As I cannot install BSD, Linux, or Windows onto my MacBookPro without violating Apple's EULA and lose any and all support, I would call that a controlling monopoly on their hardware. That's not a bad thng. It is just the way they operate.

Power companies are not considered a monopoly because can always still go out and buy a gas powered generator. Sure, it's not a reasonable solution, but it is an option.

Cable companies- that is a monopoly. I have Comcast. I cannot get the channels without them.
by celticbrewer July 21, 2009 5:27 AM PDT
We have at least 2 choices for grid power. 4 choices for video if you also consider the 2 sattelite companies.

Water and Gas- now that might be a monopoly.
by elllroy July 21, 2009 9:42 AM PDT
since when are you not allowed to install linux or windows on apple hardware?
by Random_Walk July 21, 2009 3:29 PM PDT
"I think it fits perfectly considering Apple has no competition when it comes to their OS."

Neither does Microsoft.

In fact only Linux has any sort of competition for folks to sell/distribute its kernel and apps.

...your point?

re: "As I cannot install BSD, Linux, or Windows onto my MacBookPro without violating Apple's EULA..."

That is a bald-faced lie. Google for "Apple boot camp" and get back to us.

re: "We have at least 2 choices for grid power"

The vast majority of the civilized world does not.
by clynx July 20, 2009 8:52 AM PDT
Data caps make all internet related products a waist of money. When will people realize data caps=censorship.
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by Norseman July 20, 2009 9:15 AM PDT
Allow me to fill you in on what every Wall Street anal-ist's comment will be after Apple announces earnings. It will be that A) earnings numbers and/or B) forecast numbers are "disappointing". Why? Because that's what anal-ists always say after an Apple announcement. It's kind of a tradition, I guess.
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by Perry_Clease July 20, 2009 10:07 AM PDT
Correct. Today AAPL is up today from last week. Tomorrow afternoon it will be down because Apple under promised, but over delivered.
by Seaspray0 July 20, 2009 1:35 PM PDT
@Perry Clease. yea, it's amazing how that works. It could even shift based on the overall heath of the stock market or a change in the prime lending rate. Stock analysts are like the weatherman. They make their forecast and seldom does it ever match reality by 100%.
by Vegaman_Dan July 20, 2009 8:07 PM PDT
Stock prices have very little relation to news or company releasings and more about easily panicked investors and those looking to make a quick buck off them. Look to the oil market for a prime example of this.
by Random_Walk July 21, 2009 3:32 PM PDT
@Dan:

Then you may want to read this: http://news.cnet.com/8301-13579_3-10292154-37.html ;)
by cft529 July 22, 2009 9:43 AM PDT
The numbers for Apple while may be true, are deceptive. "Consumers" are not buying the products, its the government agencies and business that are buying the products. These articles are inflated to make one think that "consumer spending" is up, which is garbage. Sure there are a fair number who are still purchasing apple products, but its mainly the public and private sector, not consumers. I am a huge apple fan, but under the present economic circumstances, im not a "fan" with "blinders" on
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