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June 16, 2009 3:52 PM PDT

Updated: iPhone OS 3.0 now available

by Erica Ogg

iPhone copy and paste

At long last, cut-copy-paste comes to the iPhone Wednesday.

(Credit: James Martin/CNET)

Updated at 10:20 a.m. PDT June 17: The software update is now available.

Many of the iPhone's long-awaited features will finally become reality Wednesday when Apple rolls out iPhone OS 3.0.

Current iPhone owners can download the software from iTunes for free, and iPod Touch users can get it as well, but for a fee of $9.95, just like the last OS update. What time exactly, we don't know yet. Apple will only say iPhone OS 3.0 will come out sometime Wednesday.

The update includes many functions other phones have had for a while, including multimedia messaging (if supported by your carrier--AT&T won't offer it until later this summer), voice recording, buying and renting movies and TV shows over the air, full system search, tethering (again, if your carrier allows it), and push notifications.

Apple has also bundled in some extras, like landscape virtual keyboard for certain apps, more extensive parental controls, in-app purchasing, and a feature for MobileMe customers called Find My Phone.

There will also be stereo Bluetooth available, as well as the capability to create applications specifically for interfacing with third-party hardware. That could lead to a boon in the accessories market for the iPhone as well as the iPod Touch, as my CNET colleague Donald Bell has pointed out.

As anticipated as Wednesday's OS 3.0 launch is, it's only the second most important product rollout for Apple this week. The new iPhone 3G S is scheduled to hit stores Friday morning. In the meantime, check out our full review of the iPhone 3G S and our detailed look at OS 3.0.

The following product mentioned is available.

On Sale Now: $299.00
View the latest prices for Apple iPhone 3GS - 32GB - black (AT&T)

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur. E-mail Erica.
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Add a Comment (Log in or register) Showing 1 of 34 pages (885 Comments)
by thatasianguy June 16, 2009 4:26 PM PDT
For iPod Touch users, can the firmware upgrade be made with iTunes Store credits?
Reply to this comment
by grtgrfx June 19, 2009 3:00 AM PDT
YES! I did today with a $25 iTunes credit. Deducted $9.95 from my balance.
by FearNo1 June 19, 2009 2:02 PM PDT
Its ridiculous that Touch owners have to pay for the update while it is free for iphone...
by Williame789 June 16, 2009 4:52 PM PDT
Yeah, can the people with iPod Touch can buy the update with the iTunes gift card?

PLEASE I REALLY WANT THAT UPDATE
Reply to this comment
by setsukofireflies June 17, 2009 4:47 PM PDT
iTunes giftcard as in the one you use on apple.com store and retail store?
No, you can't. Only itunes giftcard, the one to buy music and such.
by hamillpj June 18, 2009 6:35 AM PDT
YES YOU CAN
by Hep Cat June 16, 2009 5:05 PM PDT
Can I take this opportunity to say once again that ATT sucks because of the no-tethering rule? They underbuilt their 3G network, and now that there's an actual, usable 3G phone that can double as a data modem, they're afraid to allow tethering, since it would expose the poor coverage and speed of their craptastic network.

That's all. Just wanted to get that off my chest.
Reply to this comment
by sflocal June 16, 2009 7:20 PM PDT
Before you decide to shoot off, please be aware that Palm has sent a firm (not a C&D) letter to developers to stop discussing ways to allow tethering on the Pre. Apparently, Sprint raised a stink about it too.

It's not just an AT&T problem...
by emanon256 June 17, 2009 5:28 AM PDT
Umm. They do allow tethering, you just have to subscribe to it. It costs extra which sucks, but do you blame them?
by 0v3rki11 June 17, 2009 5:50 AM PDT
i fAT&T charges more for the tethering and MMS options on either of the iPhone plans I WILL jailbreak my phone and live off of wifi and voip services. I'm already paying $30 a month for "unlimited data useage" on my iPhone. Charging more for tethering is NOT in line with the terms of "unlimited data useage". though i'm sure they will change the TOS just before they start allowing the functions to be used on their network.
by tcr071 June 17, 2009 1:54 PM PDT
Well there is a 100% chance that AT&T is going to charge more for tethering plans so just get ready for that. There are ways to get tethering enabled on a non-jailbroken device and I have done so myself but I have only used it to test and see that it actually works because I am wary of AT&T charging me exorbitant amounts for this.

MMS won't be charged extra for.
by kingrah1 June 16, 2009 5:48 PM PDT
Do you update the same way if you have the 3.0 golden master or do you have to restore your ipod touch/iphone to an older version then upgrade?
Reply to this comment
by mbenedict June 17, 2009 5:38 AM PDT
If you have 3.0 GM already then you don't need to update... this update is simply releasing the exact same GM code to the general public.
by ASROSS June 17, 2009 10:50 AM PDT
Similar to the main question, if I have the GM, will the phone and iTunes realize it is the same as the 3.0 that came out today? Or will it be suggesting I upgrade and I need to decline?
by ASROSS June 17, 2009 11:01 AM PDT
Ignore my question above. I just found out that iTunes does see the GM as full 3.0 and tells me an upgrade is not available. Yay!
by tcr071 June 17, 2009 11:12 AM PDT
There is no upgrade. GM is the exact same copy. Still sluggish. Needs more tweaks.
by LaTene_Man June 16, 2009 5:48 PM PDT
I personally would like to see them offer it for free to everyone with 2.2.
Reply to this comment
by Shaymojack June 16, 2009 6:23 PM PDT
Definitely. After this one I will have spent $40 on their software updates.
by seven7dust June 16, 2009 7:24 PM PDT
the problem here is that there some accounting rule
that forces Apple to charge for updates
which is why for the iPhone they switched to subscription based accounting to make the updates free,
by mbenedict June 17, 2009 5:46 AM PDT
This whole "accounting rule" explanation from Apple (& Palm) is pure BS. The reason Apple is using "subscription model" is to allow for income smoothing, and has very little to do with distribution of updates.

Numerous other companies give you updates (often lifetime updates!) including new features for free without following a subscription accounting model. It's not like this update is enabling any unannounced locked / hardware feature in existing products.
by LaTene_Man June 17, 2009 6:02 AM PDT
I guess AT&T is technically footing the bill for the update for iPhone users. Still, would be nice to get it for free.
by BlaatKundige June 17, 2009 6:29 AM PDT
I agree that the 3.0 software update should be free as long as it does not unlock any hidden hardware features. Which is exactly what apple is doing, as 3.0 will unlock the integrated bluetooth chip incorporated in every Ipod touch 2G.
by weixiong100 June 17, 2009 6:59 AM PDT
"accounting rule" is bs, and anyone who believes that is stupid. If it is just a rule, they can just charge you 1 cent instead of 10 dollars.
by why do i need a name? June 17, 2009 7:16 AM PDT
mbenedict:

The "accounting rule" is not BS, it has impacted the way that many people do business in the "post Enron" world.

If you give free updates, then when the original device is sold you cannot take all of the revenue when you sell it. Subscription based accounting takes this into account, but you can also reserve some portion of the revenue to be taken when you"finish" the upgrades. To tell the truth, I was expecting that the original iphone users would have to pay as they are now approaching the end of their useful life [in accounting terms].

The reason that Apple was able to do this for iPhone was that it was a new business, so taking the revenue on a pro-rated basis had no real financial impact. Taking the revenue pro-rated on the iPod, which was an existing business, was more difficult. Investors want to see revenue growth and if you start taking parts of your revenue pro-rated, you will take a one-time dip. they chose not to do that. Thus, the iPod people get to pay for the upgrade.

that said, they could charge less. I don't think they could get away with 1-cent with the FASB as they would determine that it was really free. But if they charged $4.99, no one would bat an eye. So there is some "revenue enhancement" going on here.

can you give me an example of a single company that does this today in the post-enron accounting rules? I can't think of one.
by pjhenry1216 June 17, 2009 8:21 AM PDT
I update my PSP all the time for free. I update a bunch of my consoles all the time for free. The Zune (i'd say analogous to the iPod) has had firmware updates that have added features, etc. and they're free as well. In fact, Apple is one of the only companies I can think of that charges for updates.

I call BS on the accounting rule.
by tcr071 June 17, 2009 10:15 AM PDT
Yeah. I'm not buying the "accounting" rule either. My Xbox 360, PS3, Wii, Windows XP, Windows Vista, OS X Leopard, iPhone, etc all get free software upgrades. Explain to me how all of those companies, including Apple, manage to provide free upgrades but Apple can't do it on the iPod. A software upgrade is a software upgrade.
by seven7dust June 17, 2009 12:00 PM PDT
then why did they switch the accounting methods for the iPhone ?
this has affected the stock a lot, cause most of the iPhone income doesn't add into the quaterly Revenue
which means lower growth ! why go through all that trouble then ?
also I'm pretty sure the Tech World would have destroyed Apple for lying !
by Dan7637 June 16, 2009 6:45 PM PDT
to the people who asked if you can get the update with itunes gift cards, yes you can- just enter the code first and credit your account then plug in you ipod touch and itunes will offer you to upgrade, then click yes

i wonder what time the update will be available to download?
Reply to this comment
by Shaymojack June 16, 2009 7:54 PM PDT
Last time it was about 12 am EST on the day of release.
by bpowers84 June 16, 2009 9:26 PM PDT
It's now 12:25 EST and iTunes still says I have the latest version so I would imagine that it hasn't been released as of yet at least on the East Coast. Will continue to monitor and report once I can update.
Reply to this comment
by XDerkaX June 16, 2009 9:40 PM PDT
Apple is located on the west coast, so the earliest you'll see 3.0 go live is 3:00 am eastern time.
by Superclyde911 June 16, 2009 9:43 PM PDT
9:45PST - and still no update. . . . Arghh
Reply to this comment
by deadlydrew June 16, 2009 10:05 PM PDT
12:05 central... no update.
Reply to this comment
by bpowers84 June 16, 2009 10:11 PM PDT
1:10 EST still nothing
Reply to this comment
by mj012886 June 16, 2009 10:17 PM PDT
Located in EST/FL and still haven't been able to download OS 3.0 update. I'm still upset being that I bought two 16gb 3g phones only back in October of 2008. Now suddenly Apple decides to not only add a better camera jumping from 2 mega pixel to 3 mega pixel, they also made the 3g S faster as well. The only other thing I think matters besides the camera is the video capability . Oh yeah the last part is me and other millions don't even receive a special upgrade price/discount for the 3G S even if we wanted to upgrade. Not even a rebate being the fact my 2 phones weren't even bought 9 months ago. FORGET BEING HAPPY WITH APPLE BECAUSE UNFORTUNATELY I PAID 299.99 PLUS TAX FOR EACH PHONE AND GOT HUSTLED ANYWAYS BECAUSE NOW 3G S 32GB COST 299.99 PLUS TAX WITH NEW CUSTOMER AGREEMENT. AS IF THINGS WEREN'T BAD ENOUGH BEING APPLE/ATT DOESN'T EVEN LET YOU INSURE THE PHONE!!! THIS IS CALLED A REVOLUTIONARY PHONE... HAH MORE LIKE IN EXPENSIVE WAY OF TELLING YOU DEAL WITH IT AND SORRY THAT TECHNOLOGY MORE ADVANCED.
Reply to this comment
by Superclyde911 June 16, 2009 10:48 PM PDT
Don't blame apple for selling something that has become old and replaced by a new version. If u purchased a new car last year u wouldn't get an update when the new years model is released! U didn't get hustled - u knew a new model would be eventually released. As for insurance- get renter Insurance or list it on ur homeowners insurance! You are too funny- you are mad because products continue to get developed and the product you purchase last October is now "obsolete".
by Sausagebiscuit June 17, 2009 5:12 AM PDT
Uhm, wow that sure is a bunch of text you have there. Trying using the enter key a few times? Also it looks like your caps lock key got pressed by accident about two-thirds of the way into your posting. I hope it didn't get stuck.

Superclyde911: U be Using U too mUch. Ur 3|33T 4 sURe.
by joythemechanicalboy June 17, 2009 5:40 AM PDT
you idiot. every single phone and computer maker does this. (with the exception of the insurance thing.) try getting a discount on your palm pre if you're in a contract.
by poopermaker June 17, 2009 6:15 AM PDT
Well it's not like you MUST have a computer and / or smart phone to live. Ever hear the saying that the difference between men and boys is the cost of the toys? Be happy that you can even own one.
by ckh1272 June 17, 2009 7:09 AM PDT
Such is life in the technology world. Get over it or move to something else that will become "Obsolete" in six months.
by deadlydrew June 16, 2009 10:26 PM PDT
you should have read up, every summer a new iphone has released. and they are letting me exchange mine, because if you bought yours after may 9, you can.
as for getting a new one, you bought yours almost a year ago, why would they exchange it? much less, why should they? and if they exchange yours, why not exchange the people who bought it in june, when the first 3g came out?
see my point? there has to be a cut off.
otherwise they'd be rebating and exchanging themselves broke.
it's a business, they make majority of customers happy, and they make money.
this is my second iphone 3g. i have loved both dearly, but i am excited for the 3g s.
just because video is very important to me.
Reply to this comment
by bpowers84 June 16, 2009 10:27 PM PDT
Check with your insurance provider either home owner or renters if you have them sometimes they will add a rider for the iPhone.
Reply to this comment
by Superclyde911 June 16, 2009 10:27 PM PDT
Mj- don't blame apple for selling something that has become old and replaced by a new ersion. If u purchased a new car last year u wouldn't get an update when the new years model is released! U didn't get hustled - u knew a new model would be eventually released. As for insurance- get renter Insurance or list it on ur homeowners insurance!
Reply to this comment
by FmrMilitaryChick June 17, 2009 3:47 AM PDT
Thought I would add this article to your remarks, it is somewhat informative on the topic at hand.

Crunching iPhone 3G Upgrade Costs

First-time iPhone users can get the new iPhone 3G S for a starting price of $199, but existing iPhone 3G owners have to pay $399 or more to upgrade. Why?


By Mitch Wagner, InformationWeek
June 11, 2009
URL: http://www.informationweek.com/story/showArticle.jhtml?articleID=217800737




At first glance, the policy doesn't make sense: Most companies try to hang on to return customers. So why are AT&T and Apple apparently penalizing return customers -- charging people who bought last year's iPhone 3G a $200 premium to upgrade to the new iPhone 3G S?

The answer has to do with the practice of "subsidies," the standard way that cell phones get sold in the United States. It works out well for consumers, at least most of the time. It remains to be seen whether the subsidy process has broken down in the case of the iPhone 3G S, or if complaints are coming from a tiny, but vocal, minority.

Apple introduced the iPhone 3G S at its annual Worldwide Developer Conference on Monday. The device offers a processor upgrade and other hardware improvements that boost performance by double or triple previous models. The new phones now include video recording, a better still camera, and a built-in compass to improve location-based applications. The phones also have double the storage of current models. The price is $199 for 16 GB of memory, $299 for a 32-GB model -- for most users. For people who bought an iPhone 3G, the price is $200 higher.

It's The Subsidies


iPhone 3G customers aren't being singled out here; the reason for the price difference has nothing to do with whatever model of phone you're carrying around in your pocket. It's the terms of your contract that matters. AT&T and other American wireless carriers offer steep discounts, called "subsidies," for new handsets, but only to people who sign service contracts.

And, for customers who already have service contracts with AT&T, discounts on new hardware are only available near the end of the contract cycle. The iPhone 3G came out a year ago, so owners of that device have at least a year left on their two-year contracts. This isn't an issue for first-generation iPhone users; their two-year contracts on the devices, introduced in summer 2007, are running out.

And of course, it's also not an issue for new iPhone buyers; they don't have AT&T contracts to worry about.

- - -

Angry, Vocal iPhone Customers


The upgrade policy has some iPhone users crying foul. "This is ridiculous and a slap in the face to long time loyal iPhone customers like me who switched from T-Mobile and the only reason was the iPhone," wrote one unhappy iPhone customer on the AT&T support forum. "We have to mount a vigorous campaign to change this policy. Call your local AT&T and ask for the manager and complain. Send e-mails and post in forums everywhere."

Given the backlash that the subsidy system has generated from iPhone users, is the subsidy system a good one? "Absolutely. It's not a good system, it is a brilliant system. It allows consumers to get innovative devices like the iPhone for as little as $99," Siegel said. (Apple and AT&T are now offering the iPhone 3G for $99.)

Consumers unhappy with the subsidy system have a few options: If they want an iPhone without signing a contract, they can pay $599 for the 16-GB model and $699 for the 32 GB model. That's a $400 premium over the subsidized version.

Some iPhone users suggest canceling your contract, paying a cancellation fee of a maximum $175, minus $5 for each month you've already served on your contract. Then, sign up again for a new contract, and buy an iPhone 3G S at a subsidized cost. Siegel says that would work, but it doesn't take into account a $36 activation fee, and it's a lot of hassle for a relatively small savings.

And, if you know someone else who would be happy with your current iPhone, you can sign up to add a line on your existing plan. Price information on that option was unavailable, but if it's worth looking into if you want to get a subsidized iPhone 3G S. Of course, then you're paying for two lines, so the net cost is higher.

Consumers can find out about iPhone pricing plans, and existing AT&T customers can find out whether they're eligible for a subsidized upgrade, by visiting att.com/iPhone.

- - -
InformationWeek has published an in-depth report on smartphone security. Download the report here (registration required).
by Sausagebiscuit June 17, 2009 5:13 AM PDT
Superclyde911: U be Using U too mUch. Ur 3|33T 4 sURe.
by ckh1272 June 17, 2009 7:12 AM PDT
"by Sausagebiscuit June 17, 2009 5:13 AM PDT
Superclyde911: U be Using U too mUch. Ur 3|33T 4 sURe."

You already mentioned that. Let's move on please. Grammar nazis!!
by Seaspray0 June 17, 2009 7:48 AM PDT
Flame the grammar nazis!
by deadlydrew June 16, 2009 10:29 PM PDT
and, this is like a small upgrade, wait another year,
then i'll be throwing a fit, and you can cheer as your getting a super amazing new most powerful iphone with the best camera ever,
and i'm stuck with 3g s, which is just 3g, with a little more power.
and you'll have a super iphone.
Reply to this comment
by ibraaheem June 16, 2009 10:40 PM PDT
i'm a at&t trainer and we were prepared for a massive amount of calls to start today apple didnt give us any heads up either on what time the update was being released. All I know is they demanded us to have more agents on the phones incase of high call volume.
by roboclaw June 17, 2009 6:56 AM PDT
lets be serious. If you look at trends in apple ipods. The changes are normally double storage space and not it seems increased processor speed and a few design changes. I don't know what you are expecting but I doubt there will be a super phone. More likely a Verizon phone with 64g storage and a 4gig camera. The compass is nice if you arent going to use a tom-tom like application and just want to navigate using the built in map app. The video camera in the GS is good however. I do agree just wait to next year and get the new one. I am in a 26 month contract with Softbank (ATT does suck lol). I think they actually have a better 3g network already out. That is the real reason I want the GS but life sucks and I have to wait.
by arielh2 June 16, 2009 10:35 PM PDT
11:34 Mountain Time and I have the update. I am so happy!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Reply to this comment
by bpowers84 June 16, 2009 11:04 PM PDT
I think your a liar.
by myles taylor June 17, 2009 10:51 AM PDT
I have the update as well. We were updating shortly after 10:00 pacific, so why would he not be able to?

Loving it so far! Select all and copy/paste are amazing! I really like landscape mode in various apps.
by deadlydrew June 16, 2009 10:38 PM PDT
12:38 central... i have... wait nevermind. heh. jk. don't got it still.
Reply to this comment
by ntruka01 June 16, 2009 10:45 PM PDT
10:45 PM PST and no update for me yet....
Reply to this comment
by bpm1029 June 16, 2009 10:46 PM PDT
mj you can just add a line to your current plan and get the new iphone at the 299 price point. I dont think you will be able to keep the number you have but at least you would have the new phone. I am on eastern time and haven't been able to download the update yet. I want it NOW!!!!!
Reply to this comment
by Nezello June 16, 2009 10:52 PM PDT
WHERE IS THE 3.0 SOFTWARE ITS WEDNESDAY THE 17TH AFTER MIDNIGHT DO WE HAVE TO F'N GUESS WHAT TIME IT WILL BE ON ITUNES STEVE??????????????????????????????
Reply to this comment
by fgraff June 17, 2009 6:14 AM PDT
Agree...It's 9:15AM in NJ.......NO UPDATE YET!
Showing 1 of 34 pages (885 Comments)
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