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June 12, 2009 9:22 AM PDT

Apple readies new retail store design in Arizona

by Jim Dalrymple
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Apple has chosen Scottsdale, Ariz., to showcase its latest retail store designs. The new Apple store is opening Friday night and features some firsts for the company.

Pictures of the Scottsdale first appeared on The Loop late last night. With its cube-like structure, the store, which is set to open at 6 p.m. local time, is reminiscent of the company's in Manhattan. The difference is, in Scottsdale, the cube is the store, instead of just one of its architectural features.

Apple's Scottsdale retail store

(Credit: The Loop)

When looking through the wall of windows on one side, you can see straight through to the other side of the store and out another wall of windows. If that wasn't enough to give you a feeling of space, the Scottsdale store also has a 75-foot long skylight.

While design is important to Apple, there are some enhancements to help customers in the new store, too. Like most stores, the new location will have a Genius Bar to assist customers--but this Genius Bar is 50-feet long.

With so much space, Apple will use some of it to train customers, offering free courses on its professional photography, music, and video editing applications.

In May, Ron Johnson, Apple's senior vice president of retail, said the company was going to continue to renovate its retail locations through the recession. He said the company plans to remodel a total of 100 locations this year and continue to open new stores.

Jim Dalrymple has followed Apple and the Mac industry for the last 15 years, first as part of MacCentral and then in various positions at Macworld. A guitar player for 20 years, Jim also writes about the professional audio market, examining the best ways to write and record songs on a Macintosh with Logic Pro and Pro Tools. Jim is a member of the CNET Blog Network and is not an employee of CNET.
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by darkxeno June 12, 2009 9:46 AM PDT
Its different but where do they hide the back stock of items??
And I hate to close the place at night even with the bar net cage closing the doors people watching you from the out side count cash and watching what customers pay with cash or charge. Not to mention the cost of cleaning supplies for all that glass cause you know people will be pressing up on it to see whats going on inside.
Creative I will give it but for security reasons I will have to say not well thought out, then again I have been wrong before but that's just what I think about it.
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by mudphud June 12, 2009 9:55 AM PDT
I think that while being seen counting cash may seem like a risk, the all glass front would make any robbery visible to all. Most security advice I've seen for convenience stores involved clearing the windows of signs for a clear view of the store from the street to deter criminals.
by kcotham June 12, 2009 9:59 AM PDT
There appears to be small areas on each side that are probably back rooms for those purposes. It's an interesting question. No where to putz around and goof off, that's for sure! No where to hide from the boss!
by  Brian June 12, 2009 10:21 AM PDT
The stock room is inside the main building.

Also, they probably have a vault located in another area of the building.

How do I know this, you may ask?

Because I've seen it for myself at another location.
by Gromit801 June 12, 2009 10:29 AM PDT
There is no cash at apple stores. It's all credit or debit card. Employees have these wireless card machines attached to their belts, and do the transactions right there where you're standing.
by Perry_Clease June 12, 2009 10:34 AM PDT
"There is no cash at apple stores. It's all credit or debit card. Employees have these wireless card machines attached to their belts, and do the transactions right there where you're standing."

You can pay cash, you need to go the counter.
by Gromit801 June 12, 2009 10:41 AM PDT
None of the Apple Stores I've been to have counters anymore, except the Genius Bar.
by  Brian June 12, 2009 11:12 AM PDT
I pay cash for any purchase at the Apple retail stores.

Otherwise, I order online from the Apple store website.
by ikramerica--2008 June 13, 2009 1:15 AM PDT
Gromit, all genius bars in these new fangled stores have one "old fashioned" register at the end, with a drawer under the desk and an old fashioned credit card machine.
by MaarekStele June 12, 2009 9:50 AM PDT
I can picture theives driving through the front door and stealing all the computers. Only to reformat the OS from MAC OS X to a form of Linux.
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by kcotham June 12, 2009 10:00 AM PDT
Since that would take all night, I sincerely doubt anyone could do that without being arrested. :-)
by thabassman June 12, 2009 10:13 AM PDT
waste.
by Motyoj June 12, 2009 4:41 PM PDT
Why put Linux on a machine that runs Unix, which Linux copied?
by topgunb2 June 12, 2009 5:43 PM PDT
@motyoj, because its better?
by kcotham June 13, 2009 10:40 AM PDT
@topgunb2

Better? Dream on troll. Define "better".
by BradMacPro June 14, 2009 2:26 PM PDT
@Motyoj: Linux is a derivative of UNIX by way of Linus Torvalds using MINIX by Andrew Tanenbaum as a starting point, not the other way around. This was mid 1991. If you like, Mac OS X is based on Nextstep which came out in 1989. Of course the original UNIX from Bell Labs started in 1969. Get your history straight with wikipedia or Google at least.
by BogusBasin June 12, 2009 9:57 AM PDT
There's a "fine furniture" store down the street. They claim their furniture is so much better than Walmart furniture. But the people that buy the fine furniture are just snobs. Walmart furniture is better. I
know because they sell so much more of it than the fine furniture store does. Why would I pay a fine furniture "tax" when I can get furniture made out of the same stuff (Wood, material, etc) from Walmart for so much less. And the fine furniture store is all controlling because the cushions are hand made and not removeable. With the Walmart furniture, I can put cushions on it that I got from Ross or have my great aunt Betty sew it. And I can put my cushions on my friends couch just fine. The fine furniture cushions only fit their own furniture! My friend has a couch from the fine furniture store. He says he never has to worry about stains. He is so snobby. I don't have to worry about stains on my Walmart couch either because I apply stain guard to it every day and I put my couch behind a layer of clear plastic. He thinks he doesn't need stain guard, but we all know his couch could get stains too. He has had his couch for like ten years with no stains, but I know it's just a matter of time. The fine furniture store should just close down and give the money back to the shareholders. I will stick with my Walmart furniture because they sell the most furniture for less.
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by kcotham June 12, 2009 10:08 AM PDT
We're not talking about furniture here Bogus. And yes, I know you were attempting to make an analogy. Stick to facts and direct speech if you please. You're way off base anyway. I have a few questions for you:

1. Do you use a Macintosh?
2. Do you use that Macintosh on a regular basis, as your main computer?
3. Is that Macintosh a relatively modern one?
4. Have you used that modern Macintosh as a beginner or are you proficient (equal to or greater proficiency to your proficiency to that other operating system/environment)?

Unless you can answer a resounding yes to each of those questions, you (and anyone else posting here) is not qualified to make any value judgements about Macintoshes or Apple, Inc.
by camp88 June 12, 2009 10:16 AM PDT
"They claim their furniture is so much better than Walmart furniture. But the people that buy the fine furniture are just snobs. Walmart furniture is better. I
know because they sell so much more of it than the fine furniture store does."

Do you realize the complete lack of sense this makes? Quantity =/= quality. By your logic, McDonald's would be the best food in the world. By the way, feature for feature, the fine furniture costs no more than the cheap furniture you're buying.

"I don't have to worry about stains on my Walmart couch either because I apply stain guard to it every day and I put my couch behind a layer of clear plastic."

Really? You mean to say that you don't worry about stains but you still put your couch behind plastic and you use stain guard every day? Are you paranoid, then? I mean, what would you do if you did worry about stains?

"The fine furniture store should just close down and give the money back to the shareholders. I will stick with my Walmart furniture because they sell the most furniture for less."

This may be the weakest part of your argument. Perhaps you haven't noticed, but the fine furniture store is very profitable, even during the current economic downturn. Meanwhile, the furniture store you use has been laying off thousands of workers.

You stick to your cheap furniture and I'll use the furniture that gets the highest customer satisfaction reviews, the best industry reviews, and has the greatest resale value.
by BogusBasin June 12, 2009 10:21 AM PDT
Wow. Sarcasm dudes.

1. Yes
2. Yes
3. iBook G4
4. I am highly proficient. I ran a Mac consulting business for 10 years.

Sarcasm dudes! I love my Mac!
by ATOBDavis June 12, 2009 10:45 AM PDT
Your Mac skills may be up to par, but your sarcasm skills need some work.
by kcotham June 12, 2009 10:54 AM PDT
Sarcasm is not a good tool for writing because we can't hear your tone of voice in writing. It takes a lot more effort to be sarcastic in writing than it does in speech. But don't feel bad, others here do it too. I've been guilty of it myself from time to time.
by DanRobinson June 12, 2009 11:00 AM PDT
Well Bogus, you may certainly buy Walmart furniture. We should all take pride in our decisions. Even when everybody and your aunt Betty calls you a cheapskate.
by DrtyDogg June 12, 2009 1:04 PM PDT
I hate aunt betty, uppity winch.
by tbarkhou June 12, 2009 2:20 PM PDT
I thought your rant was hilarious!

Good sense of humour.
by ikramerica--2008 June 13, 2009 1:22 AM PDT
The stools cost $800 each and they aren't durable. How do I know this? I watched someone break the foot ring by, you know, putting his foot on it while sitting. One of the store guys comes over and gets all upset about it, like it was intentional, and tells him that it costs $800, and then turns it over to show the price tag, which is still on it!

Took it in the back, didn't try to charge the guy or anything, but I found it rude to even tell the customer how much it costs. It's not his fault Apple tells the stores to buy overpriced furniture. A walmart stool may have been just as durable!

That's a true story.

But I like my "overpriced" mac, even if my MBP is currently in the shop because of a logic board failure.

And yes, Bogus, your sarcasm was fine. It's not your fault the internet has become so dumbed down that if there are no emoticons after each sentence explaining your intention, people can't figure it out for themselves.

Is you analogy perfect? Nah, but it's fun!
by ssmiroldo June 15, 2009 4:20 AM PDT
@Bogus... I got what you were saying right off the bat. Great analogy. Definitely more unique than the BMW one. I think those that didn't get it were either too young to understand the sarcasm or are missing a few of their own pieces furniture in their "upstairs bedroom" (if you get my drift).
by Vegaman_Dan June 12, 2009 10:02 AM PDT
Neat design, but rather... sterile? It lacks the warmth and friendliness that is known for being so popular with Apple products.

Dunno, just looks cold and lifeless to me. Add some plants or something at least. Splash some colored fabric around, do something to make it look less like an airline terminal and more like someplace you *want* to visit.
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by 1812dave June 12, 2009 10:42 AM PDT
ah, Jobs, ever the minimalist no matter how aggravating the "form over function" ideology may be. Give me a few more freakin' buttons on Apple products? The first gen Touch didn't even have a damn volume control or speaker, for gawd's sakes!
by kcotham June 12, 2009 10:55 AM PDT
The lack of physical buttons eliminates a failure point. But I see how one would want a physical button or wheel for such a function.
by Vegaman_Dan June 12, 2009 11:08 AM PDT
@kcotham:

The lack of a physical hardware button also ends up being a lack of a feature in many cases.

In store design, the 'out of the box' method has been tried and overall just doesn't work. People want that counter to walk up to. The Genius bar is nice, but I can't buy anything from there. If I walk into the store and pick up a set of headphones, having to search for someplace to pay for them may just make me figure it's not worth the effort and walk out again.

Sometimes the traditional store layout is successful for a reason.
by kcotham June 12, 2009 11:23 AM PDT
@Vega

Once again, why are you addressing me? I said nothing about the layout of the store. Take your soap box somewhere else. You've misquoted me. You've even attributed text to me that others have typed! I know you are infatuated with me, but the attention is getting really creepy, not to mention annoying.
by B-Ri June 12, 2009 12:49 PM PDT
I agree that the lack of the volume button on the original Touch was silly. I have one and would love to be able to adjust it without using the screen. Can't agree with you about the counter part though. I like the way that you can work with the sales person right there on the floor and they can run your card through the machine and pretty much do the whole transaction. Makes it a more personal experience. No feeling like cattle waiting for a turn at the trough.
by Vegaman_Dan June 12, 2009 8:18 PM PDT
@Kcotham:

Whoa, you need to take a chill pill and get over yourself a bit. Or at least deflate that ego some so there's room for the rest of the readers here at CNET. :)

Your quote:

"The lack of physical buttons eliminates a failure point. But I see how one would want a physical button or wheel for such a function. "

I didn't quote you before, but I did respond to this line. Then I went on to talk about store design and out of the box thinking. I'm sorry if you thought every word was meant for you and you alone. Perhaps in the future I should make sure it's clear when I am talking to you directly and when I am not. You're making assumptions that simply aren't there.

To kcotham: If you live only to be offended by life, then you will find life to be offending. Think about it.

To everyone else: The store desgin thoughts were meant for all, and not for kcotham's ego alone.
by kcotham June 13, 2009 10:47 AM PDT
@Vega,

Talking about an ego, you arrogant son of a $#@!%. You've misquoted me in other posts, on other stories. You even attributed quotes to me that I never said, in those other stories. Go back to school and retake 'reading'. You've misinterpreted and misunderstood even the simplest of sentences. The next time you feel the need to address me or even reference me, don't.

I shall ignore you from here on out, unless you attack me, directly or even indirectly. I suggest you simply refrain from posting any comments whatsoever about any story involving Apple. You are incapable of doing it in a fair and balanced manner and without sarcasm.
by baconstang June 12, 2009 10:03 AM PDT
People use cash at Apple stores???
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by kcotham June 12, 2009 10:14 AM PDT
I suppose people do for smaller purchases.
by  Brian June 12, 2009 10:18 AM PDT
More than you know.
by bakedpatato June 12, 2009 10:21 AM PDT
where's the huge picture of Steve Jobs?
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by BogusBasin June 12, 2009 10:25 AM PDT
It's a subliminal hologram. You can't see it unless you buy the new iSight. It also blocks out images of sweaty monkeys with wild eyes.
by bakedpatato June 12, 2009 10:40 AM PDT
how much is a pair ;)
by billd888 June 12, 2009 11:28 AM PDT
Interesting, but the store in San Tan Village, in Gilbert, AZ already looks very much like this, but the rear wall of the store does not have the big glass wall and the Genius Bar runs parallel to that wall. They do have stock space behind that visible wall.
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by GDEsplin June 12, 2009 11:47 AM PDT
i wish an apple store opened up near me. all's i got is Best Buy and the collage book store.
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by Perry_Clease June 12, 2009 12:09 PM PDT
Where are you? There are 5 in the San Diego area 3 of which are fairly convenient to me. The Carlsbad and Otay Mesa stores are bit of a drive.
by AZRater June 12, 2009 12:49 PM PDT
Nice photo, short story. Just one question: WHERE is the store in Scottsdale? ASU has reportedly closed their computer store -- which my student son says was replaced by an Apple Store. This can't be on campus, can it?
Reply to this comment
by Perry_Clease June 13, 2009 8:10 AM PDT
http://www.apple.com/retail/locator/index.html?storename=Apple%20Store&q=Scottsdale%2C%20AZ
by Thad Boyd June 12, 2009 4:39 PM PDT
...so big windows and a giant skylight...

...yeah, that'll be GREAT by this time next month when it's 120 degrees out.
Reply to this comment
by shellcodes_coder June 12, 2009 7:07 PM PDT
Well they will soon close it cause after the release of Windows 7, it's gonna be useless selling iCraps with crap os x snow leopard aka endangered species
Reply to this comment
by kcotham June 13, 2009 10:49 AM PDT
Windblows, Windoze, Microserf, Micro$oft, Windows Weenie, et cetera et cetera. Sounds stupid doesn't it? Then stop the idiotic "iCraps" and "crap os x" [sic] and other moronic references. Stick to the Windows and Microsoft stories and never post on Apple related stories again. You, shellcodes_coder, like a lot of the other trolls here are incapable of doing it without writing something completely stupid and belligerent.
by shycelticwitch June 15, 2009 11:43 AM PDT
@ shellcodes...

Windows is.... A 32-bit extension to a 16-bit graphical interface, sitting on an 8-bit operating system, originally written for a 4-bit processor by a 2-bit company without ONE BIT of common sense
by nixermac June 15, 2009 4:21 PM PDT
Here comes the troll
by shellcodes_coder June 12, 2009 7:26 PM PDT
They have to hurry up and do what ever they can before the release of Windows 7 to sell more iCraps, well after the release of Windows 7, the days of Windows 95 vs CrApple will come again. Well we know what happened at that time. Apple was dying until Microsoft saved them
Reply to this comment
by kcotham June 13, 2009 10:51 AM PDT
See above reply to your asinine comment.

Oh, and now that you mention it, remember "Windows 95 = Macintosh 89". Same thing here genius, "Windows 7 = Mac OS 7".
by Vegaman_Dan June 12, 2009 8:22 PM PDT
I had an idea- extend the roof outside to a larger area and then put in those adustable rope lines like the TSA has for airports for security. Then all the people waiting in line for iPhones can at least be dry. :)

Maybe hand out cereal in the morning.. I'm thnking Apple Jacks? :)
Reply to this comment
by kcotham June 13, 2009 10:52 AM PDT
Just keep thinking Vega, that's what you're good at.

*sarcasm in case you can't recognize it
by curtisbaby June 13, 2009 11:53 AM PDT
Does anyone else wonder what it costs (in both cash and carbon) to cool a greenhouse in the desert? And I only use the word greenhouse as an example of the architecture, and by no means afford this Apple Store the environmentally "green" stamp. Way to go Apple. Though I believe "form over function" to be a highly debated non-argument (as the two are not always mutually exclusive), evidenced by Apples fine, if not pretty products. I still feel, however, that if they are to remain a cutting edge company in all aspects, they need to look into their environmental stewardship as well.
I would be very interested to see what the actual cooling bills will be for this store as it is a giant greenhouse in the desert.
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