May 18, 2009 1:00 PM PDT

Mac, iPod retail sales dip in April

by Erica Ogg
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iPod shuffle Apple

The newest addition to the iPod lineup may have slightly boosted overall sales numbers for April.

(Credit: Apple)

Just like February, April was a gloomy month for Apple retail sales of Macs and iPods, according to data gathered by the NPD Group.

Piper Jaffray analyst Gene Munster analyzed the monthly data from NPD's April roundup of Apple sales. He said in a research note Monday that April Mac sales were down 1.8 percent from a year ago. Assuming similar patterns for May and June, that should lead to total quarterly sales of 2.1 million to 2.3 million Macs, which would be an 8 percent to 16 percent decline in unit growth, he writes. If that does happen, it would represent the second quarter in a row of falling Mac shipments. Munster puts a positive spin on it, saying that the drop in sales was not as bad as expected given the current shape of the economy. Plus, Apple's situation appears rosy compared to its PC brethren, whose growth collectively was negative 7 percent in the most recent quarter.

It also appears iPod growth is headed downhill. Munster points to 9 percent declines in iPod sales in April, which puts the business on track for 9.5 million to 10.5 million units for the quarter, or anywhere from a 5 percent to 14 percent dip. That's despite the introduction of the updated iPod Shuffle, introduced in March.

Declining Mac and iPod sales amid Apple's continual overall solid performance only serve to underscore the importance of the iPhone to the company's bottom line.

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur. E-mail Erica.
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by monkeyfun14 May 18, 2009 1:27 PM PDT
I can't understand why anyone would buy that shuffle. Look up proprietary and you'll find the shuffles picture.
Reply to this comment
by Perry_Clease May 18, 2009 1:29 PM PDT
I can understand why, I have one. What I can't understand is why you troll these Apple stories.
by ckh1272 May 18, 2009 1:34 PM PDT
"by Perry_Clease May 18, 2009 1:29 PM PDT
I can understand why, I have one. What I can't understand is why you troll these Apple stories."

Sadly, it's about all he knows, it seems!
by Perry_Clease May 18, 2009 2:10 PM PDT
"Sadly, it's about all he knows, it seems!"

I was skeptical of the new Shuffle... until I tried one.

First off on the negatives side:

A. The supplied earbuds don't fit my ear very well and fall out very easily. I have seen others using the same style earbud, with or without the inline controls, and have no problem. A matter of how the ear is shaped.

B. Currently only Apple carries earbuds for new Shuffle. There are two models the ones that ship with the Shuffle and ones that fit in the ear canal. However, I have seen an from Scoshe offering replacement earbuds with inline controls as well as an inline control dongle that lets you use any earbud. Others will come out with similar products.

C. It is small and easily lost

d. Needs a USB port to charge

On the plus side:

1. It is small and easily carried. I have used it as a tie clip.

2. I really like the inline control and VoiceOver. I suspect we will see this on other iPods and the iPhone. You do not need to look at the iPod to adjust volume, jump to the next or previous track, or select playlists

3. Other than fit, the earbuds are fine. I do like them better than in-canal earbuds when laying in bed as they do not drive into the ear. Audiophiles need not comment, this device is not meant to replace a quadraphonic home listening theatre.

4. I am getting better than the 10 hours of advertised battery life. That, of course, will go down over time.
by monkeyfun14 May 18, 2009 3:13 PM PDT
@Perry

Is my comment any worse then some Apple troll?
by Perry_Clease May 18, 2009 3:19 PM PDT
"Is my comment any worse then some Apple troll?"

No, but two wrongs don't make a right.
by Perry_Clease May 18, 2009 3:59 PM PDT
"by topgunb2 May 18, 2009 3:35 PM PDT
@Perry "The supplied earbuds don't fit my ear "

Change your ears mate, something's certainly wrong with them, since apple cannot be wrong :)"

It would probably be easier to change my ears than get Apple to include better universal fitting buds :)

These type of earbuds do allow more ambient noise in than in canal type, a safety feature when out walking the streets. If someone got flattened by a vehicle Apple's lawyers could argue that a person can hear traffic above the sound coming from the iPods. Buying in-ear buds is conscious decision and is done at one's own risk. I have a pair of Future Sonic's Atrios that block out so much ambient noise that when their is no music playing I can hear the blood coursing through my veins.
by Mark_Anderson May 18, 2009 4:22 PM PDT
I tried the shuffle but settled on a Sansa Clip as it's a much better MP3 player.

YMMV.
by michael_j_x May 18, 2009 7:12 PM PDT
whilst I can see why someone would want to buy one, if their old ipod is having battery troubles or if they simply don't already own one, I don't see why I would want to spend money to replace a perfectly working ipod that I purchased last year with one of the new range. I have no issues or problems with the previous generation ipod that I own, to want to go out and buy a new one. The same goes for the Macs. Since they are build to last, and they are quite expensive to replace, I don't see any reason why anyone with a Mac that is less than 3 (or 4) years old, will want to replace it. And in my opinion, there is going to be a significant decline on the number of people switching from PCs to Macs, for the following reasons:
1)tougher economic times
2)the positive publicity that Win 7 is generating,
3)netbooks
by Angmarr May 18, 2009 1:38 PM PDT
The Fanboys and the Trolls goes around & around, around & around, around & around/

And the sales of Computers goes up & down, up & down, up & down ...
Reply to this comment
by sciontcya May 18, 2009 1:39 PM PDT
In other breaking news:
GM/Ford/Intel/MS/SONY/KODAK/LG/Samsung sales also down...

Whoda thunk it???
Reply to this comment
by DMAN3k May 18, 2009 1:59 PM PDT
Why is this even newsworthy?
Reply to this comment
by t0mat0 May 18, 2009 2:29 PM PDT
WWDC? Have you looked at year vs year data for pre-WWDC sales?
Reply to this comment
by liquidmetalband May 18, 2009 3:10 PM PDT
The sales dip can be attributed to the economy, not competition. When Windows 7 comes out, you'll see Apple's sales go down due to competition.
Reply to this comment
by sciontcya May 18, 2009 3:29 PM PDT
Classic.
Just like Vista did?
Yep, a big, black hole in my AAPL holdings LOL - thanks for that!
by The_happy_switcher May 18, 2009 3:18 PM PDT
How are the Zune sales holding up? Oh wait, metrics can't measure things that small.
Reply to this comment
by databrain May 18, 2009 4:59 PM PDT
I have a brilliant idea! Why not drop the prices of macs to more realistic prices? I am sure that's going to help sales.
Reply to this comment
by anilsudh May 18, 2009 7:24 PM PDT
And reduce profitability
by anilsudh May 18, 2009 7:27 PM PDT
Can CNET be any more negative and biased!!! Looks like CNET management has taken bribes from MSFT and gang.
Reply to this comment
by Rolker May 19, 2009 2:29 AM PDT
anilsudh

I think you got it wrong. I don't know if you've notice, but a lot of Cnet articles are about Apple, iPhone, etc., and these articles usually are positive.
I actually think that Cnet is much more harsh with other companies, and actually support Apple more than others.
But even if you don't like it, all the companies are having problems due to the economic situation. And even though you probably think that Apple is the greatest around, they'll also can't escape these troubles.
by AppleSuxLeo May 18, 2009 9:13 PM PDT
And they are going off a cliff in May ! Windows 7 and Palm Pre...like two left hooks to the head of Apple.
Reply to this comment
by ckh1272 May 19, 2009 6:04 AM PDT
Wow, now there's a surprise. A negative Apple article and King negative has finally spoken!! All hail!! LOL!
by sanjayb May 25, 2009 9:44 AM PDT
Yes, maybe Windows 7 will is one hook. But the Palm Pre for now is a phantom punch. It's all hype until it finally comes out.
by vonuexkull May 19, 2009 6:11 AM PDT
What the heck! I did buy one of those ipod shuffle... so far so good... Thanks Apple.
Reply to this comment
by seven7dust May 19, 2009 7:05 AM PDT
Well just like last quaters results showed
The u.s isn't the only country in the world
Thx to Apple recent global push u.a sales aren't that important anymore
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