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May 13, 2009 8:00 AM PDT

Apple confirms Schiller will deliver WWDC keynote

by Erica Ogg
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The Apple World Wide Developers Conference will kick off at 10 a.m. June 8 in San Francisco with Vice President of Marketing Phil Schiller at the podium.

Apple WWDC (Credit: Screenshot by Tom Krazit/CNET)

In a press release issued Wednesday morning, Apple stated that Schiller will give the keynote address, but will be part of "a team of executives" who will address the crowd gathered in San Francisco's Moscone Center.

As expected, Apple promises that developers and media in attendance will hear about the company's newest operating systems, iPhone OS 3.0 and Mac OS X Snow Leopard.

There is no mention of the two topics on everyone's mind: new iPhone hardware and Steve Jobs. Jobs had originally said his current leave of absence would expire in "late June," which most likely means after the June 8 event. But there's always a chance he could decide to show up.

As for a new iPhone, that is also a guessing game. Apple has shown off a new iPhone at the two previous June WWDC events. Piper Jaffray analyst Gene Munster said in a research note Wednesday that he is not holding his breath for a new iPhone announcement at the developer conference.

"Rather, we expect Apple to host a special event in late June or early July to launch a family of iPhones," he said. That scenario is interesting because that could allow for Jobs to do the iPhone introduction honors once he is back on the job, in whatever capacity that will be.

As always, remember to be back here at 10 a.m. on June 8 for our live blog and full coverage of WWDC.

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur. E-mail Erica.
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by Vegaman_Dan May 13, 2009 9:57 AM PDT
Corny as it may be, I totally expect Schiller to do the keynote, and at the end of it say, "Oh, and one more thing..." at which point Steve Jobs walks on stage with a spotlight, "I'm back."

The applause would be thunderous.

The real danger comes if he *doesn't* come back at this conference. Should be an interesting time to watch the stock prices reflect investors' moods based on what does or does not happen.
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by anilsudh May 13, 2009 1:24 PM PDT
What is the real danger?
by iertry May 13, 2009 1:57 PM PDT
@anilsudh the danger is that apple's stock will plummet if Jobs doesn't make an appearance and new iPhone aren't announced. I don't think Jobs will make an appearance. I think the Piper Jaffray analyst's thoughts seem more likely.
by Vegaman_Dan May 13, 2009 2:14 PM PDT
The danger is that too many stock holders of Apple are fairweather types. They invest in Apple because Jobs is there. When he announced his sebbatical, stocks dropped. Whenver health issues have come up, the stock falters. It comes back, which shows the company has staying power, but it has not faced what a post-Jobs situation would be like.

If Jobs doesn't show up, investors may take that as a sign that he isn't coming back as promised and sell off their investments.

Then they may not- it's one of those speculations that Wall Street analysts have been tossing around for a while and those same analysts often influence what the investors will do regardless of the company's actual condition.
by NeverFade May 13, 2009 10:15 AM PDT
I don't expect Steve to be there at all. I think he is at home, trying to get better...
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by Mr. Dee May 13, 2009 10:22 AM PDT
Get ready for another 9 GB service update from Apple disguised as Snow Leopard.
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by dbloyd May 13, 2009 10:28 AM PDT
Yes. I am getting ready for Grand Central and OpenCL to allow developers to take full advantage of my Mac hardware to run even faster. 9 GB doesn't sound right. It should be even smaller than with Leopard. It will be a great service update.
by Mr. Dee May 13, 2009 4:43 PM PDT
anilsudh, I see you are addicted to the crack named Mac, hooked to something that's adding no value to your life but making a bunch of executives rich based on some 1984 'stick to the man' belief. Grow up!
by ckh1272 May 14, 2009 2:05 AM PDT
"by Mr. Dee May 13, 2009 4:43 PM PDT
anilsudh, I see you are addicted to the crack named Mac, hooked to something that's adding no value to your life but making a bunch of executives rich based on some 1984 'stick to the man' belief. Grow up!"

Let's clear a couple of things up. First, just pre-judging someone and trying to slam their buying habits is just plain dumb. Second, Mr. Dee, name me one major/large company that doesn't try to make executives rich. Don't worry, I'll wait! BTW, if anyone needs to put the crack down...wait. That one is just too easy. Hopefully one day you'll be able to contribute something positive to a conversation instead of just hunting down things you don't like or agree with and slamming them without a care.
by funkyboot May 13, 2009 12:09 PM PDT
I know quite a few people holding onto their current phones only because they're looking forward to the new iPhone release everyone knows is around the corner. I think it would certianly peeve a bunch of people if Apple makes no reference to the hardware iPhone at the WWDC.
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by Vegaman_Dan May 13, 2009 12:20 PM PDT
I'm one of those people. My contract is up, and I know I want an iPhone after having my Touch for the last year. But I don't want to buy an iPhone only to have Apple release a new model less than a month later, which is what happened to me with the Touch. Newer model, lower price, I'm stuck with the older one. Hmph.

But if they don't announce a new phone, how long do I wait for? Until August?
by funkyboot May 13, 2009 12:52 PM PDT
That's the question: how long does one wait? Late-June? July? Or does one just go to a different smartphone entirely?
by FS1982! May 13, 2009 6:36 PM PDT
I'll take bets they launch at least 1 new iPhone. $250 anyone?
Reply to this comment
by azzuro2006 May 13, 2009 6:52 PM PDT
I think it would be in the company's best interest to give more clarity on Steve Jobs. Everyone has to get used to life without him. I hope I am wrong, but I am not optimistic on his health - his weight loss and his remission from pancreatic cancer - probably means he has a relapse and doesn't have long to live. I think Jobs has probably set up his team to move on without him. But all the best to Jobs, a true legend....and one of the most respected CEOs the world has ever seen.
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About Apple

At the start of the 21st century, there's no tech outfit more influential than Apple. CNET News' Erica Ogg and other reporters will attempt to make sense of the rumors, hype, products, and people that will shape the future of the company. But Apple's not the only game in town, as the established cell phone companies and others strike back against the iPhone. E-mail Erica at erica.ogg@cnet.com.

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