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April 30, 2009 11:50 AM PDT

Apple's iPhone wins second J.D. Power award

by Tom Krazit
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Apple outdistanced the competition in consumer smartphone customer satisfaction ratings from J.D. Power.

(Credit: Screenshot by Tom Krazit/CNET)

Apple's iPhone has won another J.D Power award for customer satisfaction among consumers, after taking the business crown last year.

J.D. Power and Associates released the results of a customer satisfaction study measuring consumer tastes on Thursday, and ranked the iPhone highest among smartphone consumers judging five factors: ease of operation, operating system, features, physical design, and battery function. Apple scored particularly well in everything but battery life, which appears to be a sore spot for iPhone owners.

The iPhone received an overall score of 791 on a 1,000-point scale, ahead of LG's 772 points and Samsung's 759 points. The industry average was 751 points, and overall smartphone satisfaction rose since J.D. Power's last survey in November 2008, it said.

Apple won a similar award from J.D. Power last year for business smartphone customer satisfaction.

Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom.
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by equimbo April 30, 2009 12:09 PM PDT
Maybe Verizon should pay attention to this... because I'm that close to switching to AT&T since my BB Storm sucks.
Reply to this comment
by yoyodyne April 30, 2009 1:28 PM PDT
Have you considered maybe it's the owner/operator?? Don't waste time, run to ATT, the fanbois are waiting for you...
by AllenKids April 30, 2009 12:11 PM PDT
Sigh..

I
Reply to this comment
by AllenKids April 30, 2009 12:11 PM PDT
Sigh..

Is this supposed to be news?
by monkeyfun14 April 30, 2009 12:11 PM PDT
Uhm how did they get 5 on features when they are missing most basic features even todays low end smartphones have.
Reply to this comment
by AllenKids April 30, 2009 12:13 PM PDT
Give it up. Perhaps you are just not destined to understand anything Apple.
by Alex Alexzander April 30, 2009 12:21 PM PDT
can't replace the battery. Can't do copy and paste (yet), can't multi-task.

Bottom line, can't stop sucking as a smart phone. LOL.
by Perry_Clease April 30, 2009 12:27 PM PDT
"Bottom line, can't stop sucking as a smart phone. LOL."

See this story http://www.jdpower.com/corporate/news/releases/pressrelease.aspx?ID=2009082
by AllenKids April 30, 2009 12:45 PM PDT
@Alex Alexzander

And the majority of iPhone owners seems couldn't care less.

Fascinating, isn't it?
by Angmarr April 30, 2009 2:18 PM PDT
fads are usually fascinating indeed!

though i must admit the iphone knows how to play its cards well (fad or not)!
by seven7dust April 30, 2009 6:55 PM PDT
LOl! copy and paste this is wat a smartphone has been reduced too !
wat a joke !
by Mark_Anderson May 1, 2009 11:37 AM PDT
So what this means is that iPhone owners have low satisfaction thresholds?
by Alex Alexzander April 30, 2009 12:19 PM PDT
And yet RIM sold 7.9 million Blackberries this quarter and Apple only sold 3.9 million.
Reply to this comment
by AllenKids April 30, 2009 12:23 PM PDT
Well at least Crackberries do one thing well: texting. (Email SMS IM etc)
by bsmithtwz April 30, 2009 12:43 PM PDT
Big deal. It's only because there are already a bazillion iPhone users compared to a few million BB users. Once novelty of the latest BB POS wears off, most of them will switch back. The ones that don't are likely corporate users that don't have a choice. In those cases, they have their own personal iPhone.
by AllenKids April 30, 2009 12:54 PM PDT
To clarify my point:

BBs are not only equipped with some of the most well made QWERTY keyboard, their email & messaging interface are also perfectly designed around the keyboard.

So very easy to use, and the efficiency sees no real competitor.
by ewsachse April 30, 2009 1:11 PM PDT
@bsmithtwz

You are so full of crap your eyes are turning brown.

Stop being Steve Job's version of Monica Lewinsky. You are just embarrassing yourself.
by ewsachse April 30, 2009 1:10 PM PDT
?Many owners of traditional handsets do not believe that the service cost associated with owning a smartphone is justified, as they indicate they would not take full advantage of the advanced features,? said Parsons. ?Given the current economic climate, consumers are very aware of the extra cost associated with owning a smartphone that they may not use for more than basic calling and texting.?

In other words, the iPhone has reached critical mass, and it is not going to grow anymore.

Unless the Cult of Steve Jobs goes out and buys a second or third iPhone.
Reply to this comment
by ewelch April 30, 2009 1:21 PM PDT
So, people don't want smart phones, so they won't buy iPhones?

Some major shift away from logic there dude. I mean, how is it only iPhones would suffer with people rejecting smart phones as a category?

That's like saying gas prices are high, so Ford F-150 sales are down.

No, ALL large pickup sales are down.

It's amazing the mental gymnastics iPhone haters go through to send them pathetic zingers, such as the comments to this column. It's truly pathetic. The bottom line is customer satisfaction is higher by far with iPhones. You can point out what YOU don't like about them, and that's legitimate. But to claim they are not worthwhile for anyone because they are not to you is asinine.
by sapporobaby April 30, 2009 1:31 PM PDT
Too bad Nokia was not even included. The US is not the only place where telephony is used. The iSore is nothing more than an iPod with limited phoning features. If these so called biz users think this is a smart phone, no wonder the US economy is in the crapper.
Reply to this comment
by seven7dust April 30, 2009 6:53 PM PDT
Actually Nokia was included
it didn't even make the Top 7 which is kind of surprising
by quasi888 April 30, 2009 1:40 PM PDT
It's important to understand that this study was based on *consumer* feedback. If the study had been done with a business audience, we certainly would have had different results. The iPhone is marketed as a consumer device, and Blackberries are marketed as business devices. Although each company is trying to make inroads into the other's traditional customer base, it is still crystal clear as to which market segment each device belongs. And there's nothing wrong with that.

As a former Windows Mobile user (once), Blackberry user (twice) and a recent iPhone convert, I'm largely in agreement with the findings. While my old Blackberries' strengths were primarily in email-related areas, the iPhone has overwhelmingly exceeded my initial expectations of how it would fit into my life. I have my server at home streaming music to my iPhone via the SimplyMedia app -- even while I'm driving. The iPhone's Safari browser blows away everything else by a long shot. Its native Map application -- powered by Google -- trumps Google's own Blackberry app, thereby making the iPhone a viable alternative to a dedicated GPS unit in my car. I also use the Motion-X GPS-enabled app to record my cycling workouts on road as well as trail. And I use the LogMeIn app to remotely log in to any of my home or business PCs/servers. The iPhone is the first device I have ever used that truly delivers on the connectivity promise that so many other devices have made. And unlike my previous Blackberries, I rarely need to reset the phone. (Battery pulls on my BB 8700 and 8830 seemed to be a daily occurence.)

Admittedly, my rich experiences with the iPhone can largely be attributed to the quality of the apps, and not necessarily the phone itself. In this regard RIM has hope, once it attains the critical mass of quality apps in its new app store. I do want to see RIM have greater success in the consumer market (and hiring Don Lindsay away from Apple to fill the VP of user experience role will greatly improve their odds). For now, though, the iPhone's umatched level of consumer satisfaction is rightly deserved.
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by sapporobaby April 30, 2009 1:54 PM PDT
@quasi888,

Very good post. The GPS system on my Nokia E71 is much, much, much better than anything that Apple can offer at the moment. Turn by turn and spot on.
by MacVicta April 30, 2009 8:55 PM PDT
The iPhone already topped J.D. Power's latest customer satisfaction survey for business users.

http://www.jdpower.com/corporate/news/releases/pressrelease.aspx?id=2008240
by Mark_Anderson May 1, 2009 11:38 AM PDT
@MacVicta

Which shows exactly what a worthless survey it is.
by dumbspammers April 30, 2009 1:53 PM PDT
I'd be more impressed if I didn't know that you can buy a JD Power award for cash.
Reply to this comment
by docster87 April 30, 2009 9:01 PM PDT
Okay, no copy/paste. no sms. When I got my iPhone (when it first came out) if lacked a ton of features it currently has. copy/paste & sms could very well be here this summer. what will people complain about then? iPhones suck cause they don't toast bread? I rarely have the need for copy/paste and I can live without sms. I couldn't live without actual web, which outside of flash - the iPhone delivers with ease. I can't imagine another phone that can be so updated as I've seen my iPhone. And once someone (doesn't even have to be Apple) figures out how to use it to toast bread - what will people complain of? Doesn't toast dark enough?
Even if my iPhone could copy/paste, I really doubt if I would use that feature much. If people really need to rip the iPhone, pick on it's camera, the one feature that I do wish was better.
Do the other phones offer visual voice mail? That's a feature I didn't even know of yet I use it a ton! All phone should have it.
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by 04caliwrx May 1, 2009 10:58 AM PDT
the storm is the WORST phone made!! all it does is stop working restart and give people huge problems I LOVE my Iphone
Reply to this comment
by QuetzalcoatlUSA May 3, 2009 11:34 AM PDT
J.D. Power and Associates must just be a bunch of Apple fanboys. Everyone knows consumers can't be trusted to say what they really like. ;-)
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