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April 27, 2009 11:20 AM PDT

Apple's Mark Papermaster finally ready for work

by Tom Krazit
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Six months after Mark Papermaster accepted a key leadership role at Apple, he has finally started leading the group developing future iPhones and iPods.

Papermaster's first official day was Friday. His title is senior vice president of Devices Hardware Engineering, and he reports directly to CEO Steve Jobs. Papermaster replaced Tony Fadell as the leader of the hardware design of Apple's mobile computers, while Scott Forstall is still in charge of the software development that runs on those devices.

Apple had to fight with Papermaster's former employer, IBM, in order to get him into the fold. IBM filed suit against Papermaster for violating the terms of a noncompete agreement, but the parties settled, paving the way for Papermaster to join Apple. He was forced to wait, however, until Friday as part of that agreement, and he will also have to certify in July and October that he hasn't disclosed any IBM confidential information to Apple.

In his absence, Apple is believed to have put together plans for a mobile computing device that's larger than the iPhone, but smaller than the MacBook. A third-generation iPhone is also expected to arrive some time this summer.

Apple has also been busy staffing up its chip design group, created last year by the purchase of P.A. Semi to work on future chips for the iPhone and iPod Touch. The Inquirer reported--and an Apple representative confirmed--that Apple has hired Bob Drebin, a former graphics chip engineer for ATI Technologies and later AMD. Drebin, whose LinkedIn profile puts his new title as "senior director" at Apple, was also responsible for the design of the graphics chip used in Nintendo's GameCube console.

Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom.
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by Alan4ik April 27, 2009 11:55 AM PDT
Looks like Apple is trying to put itself into the gaming sector. That's gonna be excited!
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by Vegaman_Dan April 27, 2009 8:44 PM PDT
I remember when Apple originally said they had no intent on hiring Mr. Papermaster for working on chip design for iPhone / Touch devices, and was being hired for a totally different and unrelated project.

"Six months after Mark Papermaster accepted a key leadership role at Apple, he has finally started leading the group developing future iPhones and iPods."

The tech industry all saw the wink and a nudge implied when Apple made that claim back then, knowing it was just excuses until they cleared up the legal issues for non-compete clauses. Looks like now that is settled, Apple's true intent comes out.

This isn't a bad thing, just silly how Apple kept saying Mr. Papermaster wasn't being hired for .... well, the job he's going to be doing. Everyone knew it was just a ploy back then and it's clear now that it was truly just a cover story. They would have had more respect had they simply come out with the truth in the first place, but that's not the way business works these days. :/

Microsoft's done this sort of thing in the past, as has Cisco, Yahoo, and others. Bleah.
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