Apple soars during economic gloom
Updated at 1:55 p.m. PT with additional details, and at 3:20 p.m. with further details from the conference call.
Apple blew away expectations for its second fiscal quarter, reporting revenue and net income far beyond what the Wall Street community was expecting amid a poor economy.
Apple sold 2.22 million Macs, 11 million iPods, and 3.79 million iPhones during the quarter, meeting or exceeding expectations from financial analysts. CFO Peter Oppenheimer called it "the best nonholiday quarter revenue and earnings in our history," in a statement announcing the results.
As usual, Oppenheimer provided third-quarter guidance below what analysts were seeking. The consensus Wall Street estimate for Apple's June quarter was $8.28 billion in revenue and earnings per share of $1.12, while Oppenheimer said Apple expects to record between $7.7 billion and $7.9 billion in revenue and earnings per share between 95 cents and a dollar during the current quarter.
Apple CFO Peter Oppenheimer said the company has just had its "best nonholiday quarter revenue and earnings in our history." Click the image for a full chart, with sales figures for product categories and year-over-year percentages.
(Credit: Apple)During Apple's earnings conference call, Oppenheimer attributed that lower guidance to, among other things, the fact that Apple has stopped recognizing revenue from iPhone sales after the March 17th iPhone OS 3.0 event, and does not plan to recognize iPhone revenue again until the company ships that software sometime this summer. Apple accounts for iPhone sales on a subscription basis, meaning the company defers the initial revenue from the sale of an iPhone over a 24-month period in order to satisfy an obscure accounting rule.
Mac shipments fell 3 percent compared to last year. It's the first time Mac shipments have fallen year over year, but some had expected worse. Desktop shipments fell 4 percent, and portable shipments fell 2 percent, but revenue was way off: 22 percent in desktops, and 12 percent in portables. Still, as with last quarter, international Mac sales were stronger than U.S. Mac sales.
Apple COO Tim Cook said during the company's conference call that shipments to educational customers are weak right now, given the budget crunch that many U.S. states are facing. He also said that shipments of Apple's most expensive Macs--the Mac Pro and MacBook Pro--were off during the quarter, but that the less-expensive consumer-oriented Macs held up reasonably well.
The iPod lineup appeared to get a clear boost from the launch of the new iPod Shuffle, with Apple selling about 1 million more iPods than analysts had expected. iPod shipments were up 3 percent compared to last year, as revenue fell 16 percent, suggesting that sales of the $79 iPod Shuffle made up a greater amount of Apple's iPod mix than usual.
iPod Touch sales doubled compared to last year, Cook said, and Apple has now sold 37 million iPhones and iPod Touches combined. In March, Apple said it had sold 30 million of those two devices since their introduction.
And as had been foreshadowed earlier on Tuesday, Apple sold 3.79 million iPhones, which Piper Jaffray's Gene Munster predicted based on AT&T's activation numbers for the quarter. iPhone shipments were up sharply compared to last year, but they fell coming off the holiday quarter.
When asked to comment on whether there was any update concerning CEO Steve Jobs' return to the company, Oppenheimer reiterated the company's usual statement: "We look forward to Steve returning to Apple at the end of June."
Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom. 





how about you go back to doing more important things
like Fixing your buggy POS Computers
there's Antivirus scans spyware software and Registry bloat as well
must be Fun doing all that everyday
Eitherway your just a Tool{Pc} according to your Master
enjoy your harassment -:)
Interesting that you refer to people as a tool but do you not do the same thing? Run around and make sure Apple looks good.
According to Microsoft all Pc users are Toold {Pcs}
"looks like the trolls are here
how about you go back to doing more important things
like Fixing your buggy POS Computers
there's Antivirus scans spyware software and Registry bloat as well
must be Fun doing all that everyday
Eitherway your just a Tool{Pc} according to your Master
enjoy your harassment -:)"
Lol are you kidding? I have a PC and I dont even have any antivirus. I've NEVER had a problem. You're just listening to the propaganda machine of apple.
Looks like Piper nailed it (IIRC it was them) on the iPhone sales numbers, though.
good for apple an anyone else thats doing well..
btw , love my new itouch
Well they were down 3%, it could have been worse.
Not everyone is close to a Apple store some people do a little thing called ordering online.
OTOH, sure... but I have yet to see any actual proof that Apple is outsourcing anything in tech support to India. Can either of you point me to a link?
Apple hasn't outsourced any support to India. In fact, one of their major (Apple-owned) call centers here in Austin has added a very large number of agents recently. Not sure what you're basing your statement on.
not only can it navigate vertically but horizontally as well.
so Macs start becoming Dells?
isn't that a bad thing?
Seriously - why would Apple want that boat anchor?
Gee, that's bad for consumers, because the extra money goes to the company not your wallet. But if the company isn't healthy, they won't spend on R&D, and consumers won't get new technologies driven by the most forward-thinking company in America. Luckily, Apple IS very healthy and continues to innovate, and they are rewarded by steady sales even in a down economy.
High Prices + Bad Economy = Fail.
High Prices + Bad Economy + Apple = Happy Company
High Prices + Bad Economy = Fail.
High Prices + Bad Economy + Apple = Happy Company AND Happy Customers
+ 1
it's more like: High Prices + Bad Economy + Apple + increaseInIdiotCustomers = Happy Company
by Angmarr April 22, 2009 6:37 PM PDT
@ bradmage
+ 1
And that's why you continue to row backwards up the river of D-Nile!
Did you even try to make sense then??
Also, Mac's US market share did take a larger hit due to high end industrial purchase decline & K12 budget shrink, but on the consumer end Mac actually uphold its position pretty well.
I guess Q3's mac sales will reveal more details about Mac's market strength.
MS is increasing marketshare.
Yes, some PC makers are gaining market share, namely HP & Acer.
But not Microsoft. Globally PC sales down 7.1% vs. Mac Sales down 3%
You do the math.
Apple has growth in the "portable web device" as well, but in the form of iPhone and iPod touch. They overlap a great deal.
If you take out the netbooks from the Acer and HP numbers the way Apple has to take out iPod Touch and iPhone numbers from their "computer" sales (even though those devices run a mobile version of OSX), HP and Acer sales would also be down and their market share down. Apple's market share has remained constant this year.
The argument is: does Apple create a cheap netbook that sacrifices the Mac OS X experience and has no margins just to gain market share, or continue to work from the bottom up with a an iPod touch based device that would not be included in their "market share" but would still compete directly with the HP and Acer products?
That's the $billion question...
All OEM manufacturers combined sell alot more PC's then Apple sell's Macs.
You can say Pc sales are down 7.1% but from what number?
If Pc sales were at 7 million units then down 7.1% And Apple is producing 2.2million units and down 3% more PCs are still being sold then Mac's
Are you 14?
PC sell a LOT more than 7M/Q, try 60M+ 09Q1
The point is, Microsoft is losing OS market share this quarter YOY.
Mac sales exploded last year this time with a 50% growth YOY.
Apple pretty much hold the position while the economy is particularly harsh for high-end computers.
That in itself is a great achievement already.
Of course you can wait another 6 month to harpoon on Mac's market share slump 09Q4. For 08Q4 Apple did extremely well, and it's almost impossible to top that without significant OS or Hardware upgrade. So if Apple don't deliver Snow Leopard before early July timeframe, Put on your paper hat & celebrate Apple's epic fail all the way.
Be prepared.
meaning more developers more Apps and a bigger community
plus Windows is being pushed by everyone and it isn't the end all of Oses
they are still a few windows only apps not available on the Mac O.S
and more people would benefit from using the Mac O.S
not everyone using Windows is happy with it afterall
I agree that Apple's strategy of not compromising on quality is a good thing
but Mac sales down is bad news in the long run
imagine the sales if Apple had a netbook or a upgradeable desktop in the mix !
or a consumer level 15-17" laptop for that matter !
http://money.cnn.com/2009/04/22/technology/apple_earnings/index.htm?postversion=2009042217
I love Apple and as long as they continue to do what they are doing, they can consider me a customer for life.
to listen for the FACTS as stated by Apple & Financial Q+A Session that followed...NOT CNET's "spin" on it.
Or just read the summary on Apple web site.
Apple is reporting their financial performance FACTS as required by the SEC for a publicly held company. They are not "spinning" or just making it "sound good", they are REQUIRED to do this just like MS.
POINT: Go to Apple & read / listen to their financial reports. THEN make a judgement YOURSELF. Apple knows more about Apple than CNET does...fool.
By only 3% during a recession that was biting last year? I don't know about you but that's something to be proud of, particularly since they managed to actually increase the profits generated by the Mac business. For a premium-priced product, wouldn't you have expected Mac sales to have been through the floor? So much for theory and, for that matter, analysts.
I love how you're comparing just the iPhone. All smartphones with a QWERTY keyboard need the $30 data plan. Some people do need the data plan. If you don't, or you just think that it's too expensive, then it obviously isn't for you. Buy an iPod Touch and a regular phone. The iPhone isn't that expensive.
That is because their main market for the Zune is Microsoft employees and family. The untapped market for them is new employees and their families.
not to mention those who held off on the mini, which was updated as well.
with the addition of the new $1800 graphics card for the Pro for true real time virtualization, the Pros should have a boost in Q2.
The iMac will get it's boost when it incorporates a quad core processor, which may happen in July.
We might also see a quad core MacBookPro before the end of the year, which would pave the way for a 15" MacBook, as there would then be a true distinction between the MacBook and MacBook Pro lines, big enough to allow for selling two 15" models.
Don't expect Lauren's 17" PC competitor, though. Apple doesn't build heavy 17" laptops with the resolution of a 15" screen. They'll just offer a higher quality 15" LED display with that resolution and call it a wash... ;)
- by baconstang April 22, 2009 3:47 PM PDT
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