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April 13, 2009 7:48 AM PDT

Analyst: Apple placed chip order for 32GB iPhones

by Dawn Kawamoto

A correction was made to this story. See below for details.

Updated at 2:54 p.m. PDT with with additional information about the volume of NAND chips Apple is reportedly purchasing and its effect on the number of units the company could ship.

Apple has reportedly ordered 100 million units of 8-gigabit and 16-gigabit NAND flash chips, with the bulk of its order coming from its main iPhone chip supplier, Samsung, according to a research report released Monday by a Lazard Capital Markets analyst.

The majority of the sizable order is expected to be applied toward the 16-gigabit NAND, signaling that a 32-gigabyte iPhone is in the works to debut in June, said Daniel Amir, a Lazard Capital Markets analyst.

An order of 100 million 16-gigabit chips, for example, could produce roughly 12 million of Apple's 16GB iPhones, far more than the 7 million iPhones Wall Street expects Apple to make in the second quarter. But the same order of 100 million chips could produce roughly 6 million Apple 32GB iPhones.

Last month, Amir noted in a research report that he had heard from industry contacts that Apple was expected to begin production on a 32GB iPhone in April and May, with a release in early June.

Apple currently has a 16GB iPhone on the market. Wall Street is expecting the computer maker to ship 3 million to 3.5 million of its iPhone smartphones in the first quarter and to virtually double that figure in the second quarter.

Amir said that while the sizable NAND order could be used to dramatically increase production on the 16GB iPhones, that scenario is unlikely, given that Apple appears to be searching for ways to reduce inventory of the 16GB iPhones through special promotions and discounts.

And while the flash memory could be used in a refresh of Apple's iMacs, Amir said the bulk of the NAND order was made with Samsung, Apple's main iPhone chip supplier.

"Historically, Apple's orders with Samsung have been for iPhone flash (memory), since Samsung has worked with Apple in developing special packaging for the iPhone," Amir said.

He added that a large order from Apple also tends to result in a rippling effect through the flash memory market, and he anticipates as much as a potential 20 percent increase in pricing by the other memory makers.

Correction: When it was initially published, this story used an incorrect acronym for the 8-gigabit and 16-gigabit NAND chips. Gigabits are represented as Gb.

Dawn Kawamoto covers enterprise security and financial news relating to technology for CNET News. E-mail Dawn.
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by av_a_laugh April 13, 2009 8:17 AM PDT
This would turn out to be great news - though surely it will have an impact upon their ipod sales as a 32gb iphone would truly be able to replace the need for a larger capacity music player?
Reply to this comment
by seven7dust April 13, 2009 10:26 AM PDT
isn't that a good thing ?
by pro311031 April 13, 2009 9:36 PM PDT
Apple behind the curve again! Why in the heck can't we just get one anywhere we want, can't they learn or what, stop trying to over control who will want your product. That is why they do not sell too many computers, and because they cost an arm and a leg, this culture thing has got to go, time for Apple to go mainstream!
by RJKay April 13, 2009 8:44 AM PDT
This sounds like bad news for the WinMo Bloatfarmers.

They are still stuck in the 2-4GB era with that creaky WinMo OS that everyone hates so much.
Reply to this comment
by ducttape36 April 13, 2009 9:07 AM PDT
actually i have a windows mobile phone that I can upgrade anytime with a sdhc card, and i dont have to buy a whole new phone. And they already have 32 gb cards. looks like apple is the one catching up.
by seven7dust April 13, 2009 10:28 AM PDT
WinMo phones are so unusable especially the touch screen ones ? wats the point !
by ducttape36 April 13, 2009 1:02 PM PDT
mostly to have microsoft office on my phone. and i hardly use the touch screen anyways, not because microsoft's touch screen sucks, but because all touch screens on phones suck. i have the slide out qwerty keyboard, most people agree that keyboards beat typing on touchscreens anyday. so its a combonation of being able to do actual work and the convience of a tactile keyboard. thats the point.
by Maxwell Studly April 13, 2009 1:43 PM PDT
Is that how uninspiring the iphone/apple is to you? In a story that has nothing to do with Microsoft, you couldn't restrain yourself enough to not bring up a Microsoft product. I guess we know where your interests are when it comes to technology and its apparently not Apple. Don't cry.
by seven7dust April 13, 2009 1:56 PM PDT
@ducttape36
get a blackberry bold/curve much better at all those things you mentioned !
by ducttape36 April 13, 2009 4:31 PM PDT
perhaps i will for my next one, for now, i love my verizon sch-i760. service is limited in my area anyways, verizon is basically the only game in town.
by Nicholas Buenk April 13, 2009 9:06 AM PDT
Hehe. Trust an industry analyst to mix up their bits and bytes.
16Gbit flash chip is only actually 2GB. And the iPhone 16GB currently uses a single 128Gbit flash chip, 32GB would need a 256Gbit chip, and I can't find any such chip on any flash companies web sites, they peak at 128Gbit. .
But this doesn't solve the problem, what is apple going to do with 100 million 2GByte flash chips?
Reply to this comment
by jtjj1234 April 13, 2009 9:57 AM PDT
You're right Nicholas. I think Dawn is referring to 16 gigabyte NAND chips, although I still don't get exactly why a huge order of 16gigabyte chips indicates a 32 gigabyte model.

Is it just me?
by Meph514 April 13, 2009 9:57 AM PDT
Freakin' sweet.
Reply to this comment
by lakorai2 April 13, 2009 10:08 AM PDT
Make battery user replaceable, make it available for Sprint or Verizon, make the plans the same price as a normal cell phone plan, add encryption and then you have something than can finally live up to a Blackberry or a HTC phone in an enterprise or SMB enviornment.
by Perry_Clease April 13, 2009 12:36 PM PDT
"Make battery user replaceable"

That would make it clunky

"make it available for Sprint or Verizon"

It was offered to them, they declined.

"make the plans the same price as a normal cell phone plan"

Is that realistic?

"add encryption and then you have something than can finally live up to a Blackberry or a HTC phone in an enterprise or SMB enviornment."

Yeah, whatever.
by Vegaman_Dan April 13, 2009 2:06 PM PDT
@Perry_Clease:

"That would make it clunky."

I don't know- iBooks have been pretty darn pretty and they have removable batteries. There's a lot of cell phones out there that look better than the iPhone that have removable batteries.

"It was offered to them, they declined."

True enough, and even now when Apple customers are demanding to be released of the blight and hell that is AT&T's customer experience, Apple has chosen to stick with AT&T. This is Apple's choice and theirs alone. It's been two years and I'm sure if Apple wanted to offer it to other carriers, that those carriers would want to get the customers. It's Apple's choice currently to keep people with AT&T.

"Is that realistic?"

No, and I agree with you on that one. All the data plans from all the carriers are hideously overpriced when you look at the actual costs of data transfer involved. It's a pure cash cow for them.

"Yeah, whatever."

Dismiss Blackberry and HTC phones all you wish, but they do offer security whereas the iPhone does not. IT departments are loath to introduce a mobile device that runs all applications and access levels as root with zero protection or security in place. That's not the sort of information security grenade you want to toss into your network willy nilly. The iPhone is a consumer device still and does not qualify as a business smartphone for this reason as well as others. I don't think I'd want to dimiss security as you have as 'whatever'.
by Perry_Clease April 13, 2009 3:50 PM PDT
"Dismiss Blackberry and HTC phones all you wish, but they do offer security whereas the iPhone does not. IT departments are loath to introduce a mobile device that runs all applications and access levels as root with zero protection or security in place. That's not the sort of information security grenade you want to toss into your network willy nilly. The iPhone is a consumer device still and does not qualify as a business smartphone for this reason as well as others. I don't think I'd want to dimiss security as you have as 'whatever'."

Whatever, see this article:

http://www.macworld.com/article/139983/2009/04/iphoneenterprise.html?lsrc=rss_main
by kelmon April 13, 2009 10:10 AM PDT
It is beginning to look as though waiting will have paid off. The new iPhone should have proper GPS (assuming that the likes of TomTom have their software ready to go) and now it will have sufficient capacity to hold my music collection and room to spare for applications/video. As a current owner of a 5g 80GB iPod, suffice to say that going from 80GB to 16GB with the current iPhone would have been inconvenient.
Reply to this comment
by shadowself April 13, 2009 11:21 AM PDT
The current iPhone 3G has "proper GPS". Any software generated for the next gen iPhone that utilizes GPS should be able to run on the current iPhone 3G. What the new phone *might* have is a better implementation of A-GPS (i.e., using the cell phone towers when GPS is not really available). This could take advantage of better antennas or receivers in the next gen phone if they exist.
by samkass April 13, 2009 11:48 AM PDT
Actually, the latest rumor is that the new iPhone will have a 3-axis compass, so it will always know what direction it's facing. That would be extremely useful for any turn-by-turn GPS software.
by Vegaman_Dan April 13, 2009 10:17 AM PDT
I'm waiting before buying an iPhone at this point. I wonder how these rumors affect the sales of the current model of iPhone in stores? I'm not spending my money until this summer and if the iPhone isn't upgraded to 32Gb, then I'll skip it entirely.

Apple would do well to just announce the thing already. :)
Reply to this comment
by abcd9009 April 13, 2009 11:56 AM PDT
I am with you 100%. Waiting for the 3rd Gen iPhone. Apple has always had things right the third time, whether it's the iPod (iPod, iPod Photo, then finally iPod Video) or the Nano where the 1st Gen was good enough size, 2nd Gen *** on the screen and finally realizing people might want to watch videos too so increasing the screen size for 3rd Gen and the choice of different colors or the iPhone itself where the 1st Gen was just 2G network, 2nd Gen was 3G network but without the basic functionality of Cut/Copy/Paste. And iPhone 3.0 having all those functionalities and much more.
by mgabrys April 13, 2009 12:38 PM PDT
re: "increasing the screen size for 3rd Gen (nano) and the choice of different colors"

The screen (on the 2nd and 3rd gen nanos) are the same size. The 3rd gen nano's screen is just rotated sideways. I prefer not having to rotate my nano around to watch videos and use the control. But that's just me.
Reply to this comment
by ATruHeroUnderGod April 13, 2009 3:14 PM PDT
the new iphone will have a build in cab driver app
Reply to this comment
by pro311031 April 13, 2009 9:34 PM PDT
Apple behind the curve again! Why in the heck can't we just get one anywhere we want, can't they learn or what, stop trying to over control who will want your product. That is why they do not sell too many computers, and because they cost an arm and a leg, this culture thing has got to go, time for Apple to go mainstream!
Reply to this comment
by gopnick April 14, 2009 8:24 AM PDT
It's all about contracts and profit-sharing with regards to the AT&T/Apple marriage. As soon as the contract is up (and no one outside of the inner circle at those two companies know when that might happen) you've got to know that Verizon is going to be all over the iPhone, practically gushing cash at Apple.

It'll come. Let's just be patient.
Reply to this comment
by pioutsource April 14, 2009 9:30 AM PDT
My father is rolling in his grave. A 32GB phone is a shock to a mainframer from the 70's
Reply to this comment
by Ed_Burnette April 16, 2009 1:28 PM PDT
I'd rather see a 4GB shuffle than a 32GB iPhone.
Reply to this comment
by baez74 April 19, 2009 8:17 PM PDT
There's no catching up. Apple is the Mercedes of Phones. FYI, windows mobile phones combined have yet to sell near the quantity of iPhone sales. Your phone might have 32gb, but iPhone will be at least 10 times better. Mac is a state of mind, reason they don't try to beat other competitors to the market. They are not afraid. Look at years iPhone killer, the Instant. Sprint has requested any new orders since November because they are trying to get rid of their inventory. Yet iPhone has yet to stop new phone orders. People, stop trying to dis the iPhone. Everyone knows, by far it is the best phone. I speak only of Apple and not of AT&T. That is a different note. I would love to see the phone available on other networks like sprint or verizon.
Reply to this comment
by baez74 April 19, 2009 8:19 PM PDT
There's no catching up. Apple is the Mercedes of Phones. FYI, windows mobile phones combined have yet to sell near the quantity of iPhone sales. Your phone might have 32gb, but iPhone will be at least 10 times better. Mac is a state of mind, reason they don't try to beat other competitors to the market. They are not afraid. Look at years iPhone killer, the Instant. Sprint has requested any new orders since November because they are trying to get rid of their inventory. Yet iPhone has yet to stop new phone orders. People, stop trying to dis the iPhone. Everyone knows, by far it is the best phone. I speak only of Apple and not of AT&T. That is a different note. I would love to see the phone available on other networks like sprint or verizon.
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