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March 20, 2009 5:14 AM PDT

When Twitter met iTunes trailers

by Candace Lombardi
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Updated at 7:33 a.m. PST with clarification from Apple iTunes Web site.

A new feed has popped up on Twitter within the last week that links directly with Apple's iTunes trailers Web site.

The feed describes itself as providing "official trailers and theatrical content updates to Apple iTunes Trailers, Apple TV, and for the iPhone/iPod touch on Twitter."

The author of the feed responded to a question on its legitimacy this way: "Our focus is to tweet theatrical related info for our iTunes Trailers, Apple TV, and iPhone/iPod touch- that's all we comment on."

Now, anyone could easily create a Twitter feed linking from an Apple's iTunes Web site. Without input from an official channel it's hard to tell whether any given feed is really sanctioned by its source.

But shortly after the feed went live, Apple added a "Trailers on Twitter" link to its iTunes Trailers Web site pointing directly to the feed--a clear indication that the feed has Apple's blessing.

At last look, the feed has over 5,000 followers.

Apple did not immediately return requests for comment.

Screenshot of the Twitter feed's home page.

(Credit: Twitter)
In a software-driven world, it's easy to forget about the nuts and bolts. Whether it's cars, robots, personal gadgetry or industrial machines, Candace Lombardi examines the moving parts that keep our world rotating. A journalist who divides her time between the United States and the United Kingdom, Lombardi has written about technology for the sites of The New York Times, CNET, USA Today, MSN, ZDNet, Silicon.com, and GameSpot. E-mail her at candacelombardi@gmail.com. She is a member of the CNET Blog Network and is not a current employee of CNET.
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by CleveNettles March 20, 2009 6:11 AM PDT
You can see Apple linking to their own Twitter feed at apple.com/trailers
Also Apple PR and Apple Stores have their own Twitter feed
http://9to5mac.com/apple-twitter-trailers
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by richardleemann March 20, 2009 6:25 AM PDT
Yes, what a useless story.
by Chris Grayson March 20, 2009 6:12 AM PDT
Of course, simply asking the person running the Twitter account is not a credible way to authenticate the source of the account. I would anticipate the answer will be something like, "Apple neither acknowledges nor denies..."

But who knows. (Editors' note: Contact info removed.)
Reply to this comment
by thelemurking March 20, 2009 6:49 AM PDT
I swear Twitter plants these stories to boost interest in such a boring service.
Reply to this comment
by Goodbye Helicopter March 20, 2009 11:02 AM PDT
uh, you've ALWAYS been apple to drag and drop links from the iTunes store....
but apple.com/trailers/
is not the same location
this is the same old (used to be QuickTime) movie trailers

itunes store urls include the word phobos
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