• On TV.com: Sexy summer bodies photo gallery
January 14, 2009 5:22 PM PST

Apple prepares for six months without Jobs

by Tom Krazit

Apple will be fine without Steve Jobs for six months, but better have a plan concerning the longer-term issues.

(Credit: James Martin/CNET News)

How will Apple fare without CEO Steve Jobs at the helm for six months? History provides some indication.

Clearly, Apple will miss its legendary CEO while he takes a leave of absence to recuperate from health problems that are apparently much more serious than previously thought. But Apple is in far better shape in January 2009 than it was in August 2004, when Jobs announced he had undergone surgery for pancreatic cancer and would have to take a few months off.

These days the company has three strong product lines, a worldwide network of retail stores and, with $24 billion in the bank, the financial resources to outlast a deep recession. Flash back to the summer of 2004, when Apple was a very different place.

At the time, Apple was just getting onto solid financial ground, growing revenue by 30 percent compared with the previous year while posting net income of $61 million. By contrast, Apple recorded a net profit of $1.14 billion during the fourth fiscal quarter of 2008.

While the Mac was starting to make a comeback, that resurgence wouldn't really start in earnest until 2006 when Apple switched its processor supplier to Intel. Behind the scenes, Jobs and Co. were hard at work on that transition. The project involved a massive overhaul of Apple's code even though for years, the company had maintained a laboratory version of Mac OS X that was compatible with Intel's chips.

The iPhone was barely a concept, about to make the leap from vision to hardware, according to a Wired article detailing the behind-the-scenes development of the product that has become one of Apple's most important cash cows. It would be years--and many redesigns--later before the iPhone came to resemble the product we now know.

And the iPod was about to make a huge leap, with game-changing products such as the iPod Nano and iPod Video in development before their eventual release in 2005.

The point? These were all crucial projects that were under way when Jobs took his first medical leave of absence, from August 2004 to October, when he returned to full-time duties. And Apple managed them well enough.

This is the likely scenario for the next five months or so, while Jobs recuperates and Apple COO Tim Cook runs the company. We don't know exactly what kinds of projects Apple is working on behind closed doors, but Apple has shown in the past it can continue to develop crucial projects while its leader is sidelined, something they'll have to prove again in 2009.

Piper Jaffray's Gene Munster might have said it best late Wednesday: "While the iconic leadership of Steve Jobs cannot be fully replaced, we believe his core attributes as a CEO, operationally and with products, can be replicated."

But therein lies the question: what will Apple do in the long term?

CNBC reported Wednesday that two prominent tech industry executives have recently expressed "dire concerns" over Jobs' health. While unpleasant, Apple has no choice but to consider the possibility that Jobs' absence could be longer than anticipated.

That potential challenge, more than anything else Apple will do this year, is what Cook and Apple's board of directors must tackle in the coming months. The products? They'll be fine.

Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom.
Recent posts from Apple
Employee shot, wounded at Virginia Apple store
iPhone 3GS jailbreak, 'purplera1n,' hits Web
Apple patents point to haptics, fingerprints, RFID
iPhone heat issue much ado about nothing
AT&T breaks sales records with iPhone 3GS launch
Consumer Reports: iPhone bests Pre, BlackBerry
As industry recovers, Mac growth beating PCs
Maine: A MacBook for each student in grades 7-12
Add a Comment (Log in or register) (45 Comments)
  • prev
  • 1
  • next
by nicmart January 14, 2009 5:56 PM PST
And no matter what happens, Krazit will be on the sidelines brown-nosing and cheerleading for Apple.

For chrissakes, can't CNET put an evenhanded reporter on the Apple beat? It would be so much more interesting to read. As it stands, the site may as well just publish Apple press releases.
Reply to this comment
by AppleSuxLeo January 14, 2009 6:00 PM PST
I agree...Apple gets way too much press. The Pre is so much more advanced than the iPhone it is being called the "God phone"
by JuggerNaut January 14, 2009 6:29 PM PST
@AppleSuxLeo

Dude, Microsoft gets WAY more press than it deserves (both positive and negative). I mean, look around, the spin doctors are burning the midnight oil all over Windows 7 (Windows Vista the sequel).
by scott2400 January 14, 2009 11:11 PM PST
Hey nic and leo - you obviously LOVE Krazit - you read him religiously. Got much time on your hands?
by scott2400 January 14, 2009 11:16 PM PST
Hahahaha - The "God" phone?? As in, God, why did it take so long for Palm to come out with something that looks/acts just like the iPhone (only less so)? Or, God, why did they pick Sprint, one of the worst service providers around? You guys spend WAY too much time on this stuff - I mean, it's a PHONE. Or is this the extent of your intellectual capabilities?
by Vegaman_Dan January 15, 2009 8:11 AM PST
I find it humorous to see people blasting away at Tom Krazit on any Apple related news claiming he's biased towards Apple on every piece, while yet others complain that he's being paid under the table by Microsoft to bash them as well.

He's pro and con on Apple topics. Sounds pretty objective to me, like a reporter should be. People will always disagree, but don't shoot the messenger here, folks.
by Perry_Clease January 14, 2009 6:29 PM PST
Apple will be fine. Tim Cook ran things the last time around and during that time Apple was, and continues to be, a success.
Reply to this comment
by Penguinisto January 15, 2009 6:35 AM PST
Yep.

Makes a perfect opportunity to pick up some stock today...
by Vegaman_Dan January 15, 2009 8:14 AM PST
Penguinisto:

i'd wait a week or two at least. As of this morning, the price is still going down. Wait for it to stabliize a bit more and find the bottom price before you invest if you don't want to lose your money.

The stock was just downgraded by one of the leading analysts firms:

"RBC Capital Markets cut its rating on Apple's stock to "underperform" from "sector perform." RBC also cut its price target on the stock back to $70 US from $125 US."

SOURCE: http://www.cbc.ca/money/story/2009/01/15/applestock.html

That $70 price means there's still some room to go before this will become a stock to warrant buying again according to the experts. That may happen quickly though, so keep that checkbook handy. :)
by Penguinisto January 15, 2009 12:09 PM PST
You may want to update your data - it's been climbing since 7:30am PST - before you typed your missive. Glad I set my orders early this morning, dude... ;)

ref: http://finance.yahoo.com/echarts?s=AAPL#chart1:symbol=aapl;range=5d;indicator=volume;charttype=line;crosshair=on;ohlcvalues=0;logscale=on;source=undefined
by joetesta70 January 14, 2009 6:56 PM PST
It's time for $TEVE JOB$ to reflect on his life and his mortality, the greedy $OB. He's done nothing significant philanthropically whereas Gates, Dell, Brin, etc have all given back.
Reply to this comment
by xfalcon900x January 14, 2009 9:02 PM PST
Huh? Steve Jobs earns an annual salary of $1 from Apple so I wouldn't call that greedy. Speaking as a former employee of Apple I can say Steve is a man of morality and generosity. Did everybody forget about the tens of thousands of free iphones given away? and what about $250 rebate coupons for anybody just buying an iphone? Yeah Gates and Balmer would of totally done that with the zune or xbox.. psshh
by AppleProLeo January 14, 2009 9:43 PM PST
@xfalcon900x

hahahha man I hope you're joking. I love Jobs but man Apple "giving" away iPhones to it's employees or $250 rebate in NOT something to compare to philanthropy. Apple will have made sure those iPhones they "gave away" to employees are tax deducted, the only thing they would lose out on will be that small extra sum of money you saw on your pay slip two months after you got your iPhone to cover the tax you were deducted for the free iPhone - in short Apple paid your tax on that free iPhone.

Beside though it was Jobs that made the call to give away the iPhone it sure hell did not come out of his pocket.
by solitare_pax January 15, 2009 4:38 AM PST
Lets see - Steve Jobs has given us PIXAR to help lift our spirits when times are tough, and APPLE, to provide something for the second and third best companies of the world to try to measure up to.

Face it - Left to his own devices, Bill Gates would still be churning out MS-DOS if Apple hadn't kept on upping the ante and providing something for him to copy off and work against.

Now if the majority of IT guys would just get off their extended honeymoon with Windows 95, all would be right in the world.
by Penguinisto January 15, 2009 6:42 AM PST
"2. So whenever you give to the poor, don't blow a trumpet before you like the hypocrites do in the synagogues and in the streets so that they will be praised by people. I tell you with certainty, they have their full reward! 3. But when you give to the poor, don't let your left hand know what your right hand is doing, 4so that your giving may be done in secret. And your Father who sees in secret will reward you."

Matthew 6:2-3
ref: http://isv.scripturetext.com/matthew/6.htm
by Vegaman_Dan January 15, 2009 8:15 AM PST
Using $'s for S is rather... childish and invalidates any merit your comments may have had.

If you want to discuss things like an adult, please leave that sort of thing out.

Thanks.
by MSSlayer January 15, 2009 10:42 AM PST
Gates is a fraud.

All of his "philanthropy" was simply for marketing reasons. His "gifts" almost always have hooks.

You can't lie, cheat, steal, and break the law on a daily basis and be anything but a scumbag.
by NintendoPurist January 15, 2009 1:50 PM PST
@ MSSlayer

http://www.gmsp.org/

This paid my wife's way through college... Gates can have my marketing, he wrote a check for us to the tune of 80k+ in loans.
by Penguinisto January 14, 2009 6:59 PM PST
I don't see Apple even slowing down in comparison to their competition while Jobs takes time off. It's obviously grown like crazy before while Jobs was undergoing cancer treatment, so I sincerely doubt that anything will really change now...
Reply to this comment
by sanenazok January 14, 2009 8:32 PM PST
Yeah right which is why the stock took a beating on a rumor that he had an itch he couldn't scratch. It's already under $80 in after hours...basically wiping out 3 years of gains. Basically, this man *is* the company and there's no way around it. It's his fault that things are this way, but I still wish him the best. I don't invest in tech stocks. Financial sector all the way for me baby!
by Penguinisto January 15, 2009 6:43 AM PST
So tell us how AAPL did back when Jobs was being treated for cancer...
by Vegaman_Dan January 15, 2009 8:20 AM PST
Actually Apple stock went down during Steve's time off for his cancer treatment, but rebounded when he returned. Thanks for bringing that up.

There is a difference from the last time to this one- Apple was open and honest about Steve's condition that time. This time they have been very closed mouthed about it, keeping it secret from their own investors and leading them on. They first denied the health conditions existed, then dismissed them, then admitted belatedly that it might be a slight cold, then... this. It doens't do much for investor confidence when the company isn't being honest or open about the condition of their CEO when directly asked about it.

Apple's recent behavior has aienated a lot of people. Times have changed.

The stock is likely to go back up again. That's the nature of long term IT stocks. Who wouldn't want to go back in time and buy Microsoft stock when it was first offered? Google? All of the long term companies are going to be pretty solid in the end.


By the way, Pengunisto... you don't have to keep apologizing for Apple like this. Just let theim stand on their own without your help. You don't have to defend their actions or make escuses. Just let it go. Their actions speak for themselves far better than you or anyone else can. You are getting far too worked up over this. Take some time off and relax.
by Penguinisto January 15, 2009 12:03 PM PST
@Dan: I'd love to see some evidence for that one... Jobs was out for nearly a year during that time.

And no, I'm not apologizing for Apple; Just pointing out simple but rather obvious truths that some folks tend to ignore in their rush to give witness to their fanboyism. ;)
by AppleSuxLeo January 14, 2009 9:25 PM PST
That could be arranged to do to you , boy ;
Reply to this comment
by ckh1272 January 14, 2009 10:15 PM PST
The trolls come out at night!! The trolls come out at niiii-iiight!!
by FastGM3 January 14, 2009 9:38 PM PST
God Bless Steve Jobs! Granted Apple will survive. However, there is no denying what Jobs did to turn around Apple. Investors need to know Apple is on the right track! Thanks to Mr. Jobs they are surrounded by talent, and there is no reason to give up. Probably the biggest mistake Steve Jobs did was not bowing out gracefully a couple of years ago. I think if he had stepped down but remained on the board, the investors wouldn't over react as they are and will do as time goes by.
Reply to this comment
by CBSTV January 14, 2009 11:11 PM PST
Judging by some of these foolish remarks, there are many ignorant and insensitive people in the world -- or at least they are attracted to this web page.
Reply to this comment
by Penguinisto January 15, 2009 6:45 AM PST
It's all they have left (esp. with their idol MSFT faltering in recent times like it has...)
by Vegaman_Dan January 15, 2009 8:21 AM PST
Penguinisto:

Good one! I love a good joke in the morning and boy, are you ever one. :)
by Penguinisto January 15, 2009 12:03 PM PST
Hiya Dan!

Tell us again where MSFT's Windows marketshare is now compared to where it was three years ago, then get back to me. ;)
by ecotopian--2008 January 15, 2009 1:28 AM PST
The comments on this page show that some people are truly a waste of oxygen. Steve Jobs is a creative genius has changed the world again & again. I wonder what any of these ignorant haters have accomplished lately? CNet should moderate comments, because as it stands, they are defacing its web pages. Do we really need to know what every little moron with an attitude thinks?
Reply to this comment
by actualtiger January 15, 2009 2:02 AM PST
Everything Jobs has done is derivative. The likes of Nokia, Ericsson, Motorola, NTT and Vodaphone put mobile phones into every pocket, Microsoft put a PC on every desk, Xerox did the most of the early work on WIMP interfaces, Kane Kramer invented the MP3 player decades before Jobs hired him and the first MP3 player was the MPMan from SaeHan Information Systems.

Jobs is a good appliance designer, a good motivator, and a good marketeer; but a genius, I think not and as for changing the world -- I don't think so.
Reply to this comment
by Speiler9 January 15, 2009 3:22 AM PST
@ Actualtiger - What is it that marks out the people in the lead in this world? The arrows in their back...
by Perry_Clease January 15, 2009 4:18 AM PST
"Everything Jobs has done is derivative."

That applies to everyone
by armen2772 January 15, 2009 4:17 AM PST
i think before criticizing anybody like Jobs the readers of CNET should ask themselves 'what have I done in my life that changed the world?' or 'would I be remembered by what I have achieved?' . The honest answers are most of the cases are 'nothing!' and 'no I won't'. Just remember that!
Reply to this comment
by john55440 January 15, 2009 6:24 AM PST
If Jobs doesn't come back, Apple's biggest loss will be his Reality Distortion Field. That's something that no other (future) Apple CEO can duplicate. Jobs has the media eating out of his hands.
Reply to this comment
by ppgreat January 15, 2009 7:35 AM PST
Apple will be fine. They are weathering the economic downturn better than most tech companies.

In the short term, the pipeline is primed for quad-core iMacs and Minis. Snow Leopard is right around the corner.

Tim Cook has run the company for many years now. Steve will still have input on every major decision. He just won't be in the office every day. Kind of like how Pixar was run if you remember.
Reply to this comment
by MaggieRed January 15, 2009 7:42 AM PST
Some of you people are sick mofos. I don't think God will help you in the end.
Reply to this comment
by trouble001 January 15, 2009 10:25 AM PST
wow..i guess that's it for Apple. oh well
Reply to this comment
by MSSlayer January 15, 2009 10:44 AM PST
Another reason why greedy morons on wall street shouldn't have any say in the operations of a company.

It is not like Steve Jobs personally designs all these devices and writes the software.
Reply to this comment
by Renegade Knight January 15, 2009 10:55 AM PST
Maybe they will fix some design flaws. Like adding a second mouse button to systems. Or upgrade the buttonboard to a key board on their laptops. Here I thought Apple hated buttons and thats all the laptops have is buttons.
Reply to this comment
by Penguinisto January 15, 2009 12:06 PM PST
Err, you may want to see this: http://www.apple.com/mightymouse/ it comes standard with the desktop non-Mini Macs nowadays.
by sylmarino January 15, 2009 12:47 PM PST
Apple without Jobs would be a sad day for design and innovation.
Reply to this comment
by montex66 January 15, 2009 2:10 PM PST
It sure sounds like cnet wishes Steve Jobs would hurry up and die so they can write flowery eulogies about him.
Reply to this comment
by NeilFiertel January 15, 2009 2:28 PM PST
How will Apple fare if Steve Jobs steps down? If they maintain the incredible customer service, technical help via telephone or in the Apple Store, they will keep growing just as their products will continue to more than compete with the crap supposedly in competition. Having had Macs since 1994 I can speak from some authority as I work on these machines twelve to fourteen hours a day. I have had one OSX crash in all that time. Period..I work on files that are up to four gigabytes open on the desktop...no problems, no worms, no virii and no hassle. I had one machine purchased used. I was cheated and the machine was DOA. I contacted Apple on a Saturday afternoon. I explained my problem. I told them it was likely out of warrantee. It was but was never registered so in spite of all of this I got over an hour of tech help. It was a hardware issue and the tech help arranged for me to bring it to the local Apple Store at a given hour where I was met by the concierge who carried the machine in..We are talking about a Quad G5...a monster. Apple said they would repair it for free...remember out of warrantee. Two weeks later they told me that in spite of their efforts it has some serious problem which was not worth repairing. They GAVE me a brand new in the box 8 core Mac Pro no questions asked...Can you believe this?? This is Apple and anyone who does not believe that such a reputation for great customer service ought to talk to me. By the way, being polite on the phone and thanking those that one talks to does not hurt. Mr. Jobs made this company turn around and rest assured that such customer relations is not a random act of kindness..It is company policy. Those that have a sport at attacking Apple products never owned them, I suggest. I would own nothing else. Mr. Jobs, get well and thanks for the great Apple service. I have no doubt that you indirectly did this for me.
Reply to this comment
(45 Comments)
  • prev
  • 1
  • next
advertisement

Making sense of Windows 7 upgrades

faq The basics and the fine print on Microsoft's options for those eyeing the next operating system from Redmond.
• Full Windows 7 coverage

Road Trip 2009: Big Sky Country

CNET News reporter Daniel Terdiman takes his car full of gadgets to the Rockies and the Great Plains in search of tech, science, nature, and more.
• America's Fortress: Cheyenne Mountain

About Apple

At the start of the 21st century, there's no tech outfit more influential than Apple. CNET News' Erica Ogg and other reporters will attempt to make sense of the rumors, hype, products, and people that will shape the future of the company. But Apple's not the only game in town, as the established cell phone companies and others strike back against the iPhone. E-mail Erica at erica.ogg@cnet.com.

Add this feed to your online news reader

Apple topics

advertisement
advertisement

Inside CNET News

Scroll Left Scroll Right