• On TechRepublic: Why VISTA HATERS will love Windows 7
January 14, 2009 2:52 PM PST

In the interim, who's leading Apple?

by Ina Fried

Tim Cook

Steve Jobs' medical leave puts the spotlight back on the other members of Apple's executive ranks, in particular Chief Operating Officer Tim Cook, financial chief Peter Oppenheimer, and marketing chief Phil Schiller.

Tim Cook
A one-time Compaq executive, Cook has run much of Apple's operations for some time. He also was the man tapped by the board when Jobs previously went on leave for cancer treatment.

Much of Cook's career has been spent handling manufacturing and procurement duties, although he took over responsibility for sales at Apple, before adding the COO title in 2005. In addition to his work at Compaq, Cook also spent 12 years at IBM, where he ran manufacturing and operations for a large chunk of Big Blue's PC business.

Peter Oppenheimer
A longtime Apple finance guy, Oppenheimer started with Apple in 1996 serving as controller for the Americas and, eventually, as the company's overall controller, before taking over as chief financial officer upon the retirement of Fred Anderson.

Peter Oppenheimer

Prior to Apple, Oppenheimer was a divisional CFO at Automatic Data Processing (ADP).

Phil Schiller
Schiller has long served as Jobs' right-hand man when it comes to pitching Apple products to the public. A frequent guest in Jobs' keynote speeches, Schiller has also given some solo talks, most recently at this year's Macworld.

An avid sports fan, he coached an Apple hockey team that took on a team from Sun Microsystems, among other rivals. In addition to his work at Apple, Schiller served as a VP of product marketing for Macromedia.

While these three will be most visible during Jobs absence, others also play key roles. Design guru Jonathan Ive is known as Apple's strongest creative voice outside of Jobs, while former Target executive Ron Johnson is responsible for Apple's booming network of retail stores.

On the software front, chief software architect, Avie Tevanian, is no longer there, but several other software execs remain, including software engineering head Bertrand Serlet and applications chief, Sina Tamaddon.

Phil Schiller

Phil Schiller delivered the keynote address at Macworld 2009.

(Credit: James Martin/CNET News)

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.
Recent posts from Apple
Employee shot, wounded at Virginia Apple store
iPhone 3GS jailbreak, 'purplera1n,' hits Web
Apple patents point to haptics, fingerprints, RFID
iPhone heat issue much ado about nothing
AT&T breaks sales records with iPhone 3GS launch
Consumer Reports: iPhone bests Pre, BlackBerry
As industry recovers, Mac growth beating PCs
Maine: A MacBook for each student in grades 7-12
Add a Comment (Log in or register) (11 Comments)
  • prev
  • 1
  • next
by Mr. Dee January 14, 2009 3:58 PM PST
I can't believe you left out Bertrand Serlet and Scott Forstall. Those two guys are key figures in the development of OS X and iPhone OS.
Reply to this comment
by January 16, 2009 7:03 AM PST
She didn't leave out Bertrand Serlet - at least in the current version.

I am also a bit surprised that she left out Scott Forstall.
by Perry_Clease January 14, 2009 4:15 PM PST
I have seen several reports that for the time being Tim Cook is taking Steve's place.
Reply to this comment
by AppleSuxLeo January 14, 2009 4:41 PM PST
Schiller and Oppenheimer look like Pillsbury dough-boys....Eeew.
Reply to this comment
by seven7dust January 14, 2009 11:31 PM PST
n e body is better than Steve balmer {uncle fester}
So I think Apple's better of than you know who ?
by AppleSuxLeo January 17, 2009 10:28 PM PST
Cook looks like one of the "Heaven`s Gate" loonies.
by AppleSuxLeo January 15, 2009 3:04 AM PST
Jon Rubinstein really is the New Steve Jobs...but he works for Palm now.
http://images.google.com/imgres?imgurl=http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2009/1/9/1231490374087/The-new-Palm-Pre-smartpho-002.jpg&imgrefurl=http://www.guardian.co.uk/technology/2009/jan/09/palm-pre-launch-ces-rubenstein&usg=__oBOTzwBhMlVVCFJ2t9o3EjbNLLg=&h=276&w=460&sz=29&hl=en&start=25&um=1&tbnid=veZWwYqQolfC8M:&tbnh=77&tbnw=128&prev=/images%3Fq%3Dpalm%2Bpre%26start%3D18%26ndsp%3D18%26um%3D1%26hl%3Den%26client%3Dfirefox-a%26rls%3Dorg.mozilla:en-US:official%26sa%3DN
Reply to this comment
by ppgreat January 15, 2009 7:38 AM PST
Amazing how a quick article on the depth of Apple's bench turns into some incomprehensible thread.
Reply to this comment
by January 16, 2009 7:06 AM PST
Not really "Amazing", just seems par for the course. In fact, I'm surprised it hasn't turned either political or racist yet!
by AppleSuxLeo January 17, 2009 10:26 PM PST
They could get Billy Mays to sell their overpriced crap ;)
Reply to this comment
by AppleSuxLeo January 17, 2009 10:35 PM PST
New CEO Apple ?
http://images.google.com/imgres?imgurl=http://media-2.web.britannica.com/eb-media/01/65401-004-04E85CD5.jpg&imgrefurl=http://www.britannica.com/EBchecked/topic-art/701760/55594/Marshall-Applewhite&usg=__89iz3sLTcWetQ24O-_07n-yLLDk=&h=300&w=396&sz=31&hl=en&start=1&um=1&tbnid=o2j3lCWtyDK4YM:&tbnh=94&tbnw=124&prev=/images%3Fq%3DMarshall%2BApplewhite%26um%3D1%26hl%3Den%26client%3Dfirefox-a%26rls%3Dorg.mozilla:en-US:official%26sa%3DX
Reply to this comment
(11 Comments)
  • prev
  • 1
  • next
advertisement

Making sense of Windows 7 upgrades

faq The basics and the fine print on Microsoft's options for those eyeing the next operating system from Redmond.
• Full Windows 7 coverage

Road Trip 2009: Big Sky Country

CNET News reporter Daniel Terdiman takes his car full of gadgets to the Rockies and the Great Plains in search of tech, science, nature, and more.
• America's Fortress: Cheyenne Mountain

About Apple

At the start of the 21st century, there's no tech outfit more influential than Apple. CNET News' Erica Ogg and other reporters will attempt to make sense of the rumors, hype, products, and people that will shape the future of the company. But Apple's not the only game in town, as the established cell phone companies and others strike back against the iPhone. E-mail Erica at erica.ogg@cnet.com.

Add this feed to your online news reader

Apple topics

advertisement
advertisement

Inside CNET News

Scroll Left Scroll Right