The iPhone and T-Mobile G1 come with pretty much full-fledged Web browsers, and Google now is according them that status by showing search ads on the phones.
Advertisers bidding for search ads through Google's AdWords service now can choose to have ad campaigns run exclusively on iPhones and the T-Mobile G1, the first phone with Google's Android operating system, which also has a robust browser. Alexandra Kenin, product marketing manager for Google's mobile ads team, announced the move on the company's Google Mobile Blog Monday.
By using the "iPhones and other mobile devices with full Internet browsers" option in AdWords, advertisers also can exclude this class of devices from their ad campaigns, Kenin said.
Unlike with display ads on mobile devices, search ads work the same. "Because the G1 and iPhone has full Internet browsers, you'll be able to display your standard AdWords ads and landing pages on these devices without having to modify them," Kenin said.