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November 17, 2008 1:23 PM PST

Adobe bringing full-fledged Flash to phones

by Stephen Shankland
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Adobe Systems CTO Kevin Lynch touts Flash for mobile phones at the Adobe Max conference.

Adobe CTO Kevin Lynch touts Flash for mobile phones at the Adobe Max conference.

(Credit: Stephen Shankland/CNET Networks)

SAN FRANCISCO--Inspired by a new generation of smartphones, Adobe Systems has begun a new, higher-power effort to spread its Flash technology to mobile devices.

The company has worked for years on a lightweight incarnation of its Flash technology for mobile phones, but it now is working to bring the full-fledged Flash Player 10 to higher-end smartphones, Chief Technology Officer Kevin Lynch said at Adobe's Max conference here.

"We are in the midst of evolving Flash Player 10 for mobile," Lynch said. "We're taking the full Flash Player and making that run on the higher end of the mobile market."

Adobe naturally isn't the only company that wants to supply the plumbing for applications that run on mobile devices as well as PCs. Sun Microsystems has had some success spreading Java to mobile phones, and it's been working for months on a fancier alternative called JavaFX. And Microsoft, which also has legions of programmers familiar with its technology and development tools, is working hard on Windows Mobile.

Still no Flash for iPhone
Lynch demonstrated Flash Player 10 on devices running Nokia's Symbian operating system, Microsoft's Windows Mobile, and Google's Android operating system. But the quintessential example of the new family of smartphones, Apple's iPhone, so far remains only on the wish list.

"This needs a little more baking. We need to pass the taste test of Apple's head chef," Lynch said as he retrieved an iPhone from a pan full of mobile devices, turning enthusiastic whistles and cheering from a crowd of thousands into a disappointed hubbub. But Adobe is working on it, he said.

Naturally, nobody from Apple shared the stage with Lynch. Google Android leader Andy Rubin, by contrast, made an appearance after Lynch's demonstration of Flash on a T-Mobile G1, the first phone powered by Google's mobile operating system.

That Adobe was able to bring its software to Android affirms Google's strategy of building an "open platform (intended) to give a better Internet experience on cell phones," Rubin said. "Today, seeing Flash 10 makes me feel really warm. It was exactly what Android was built for."

Flash is used for YouTube's streaming video, and Lynch demonstrated a Windows Mobile phone playing a video hosted on the Google service. (The iPhone can show YouTube videos, too, but only after they've been transcoded into a different streaming format.)

Fresh AIR
Flash got its start as a Macromedia technology that could give Web sites animation and basic games. Adobe acquired Macromedia and embraced its vision of turning Flash into a much fuller computing foundation. One key to that foundation is what's called AIR, the Adobe Integrated Runtime, a downloadable software package that lets people run Flash applications outside the browser and when offline.

The New York Times is working on an AIR application that will let people read the International Herald Tribune in a format that looks more like newspaper and less like a Web page. It includes keyboard navigation controls, a browsing mode for the equivalent of flipping through the paper, a crossword that could be filled out, and video advertisements.

The application checks for new content every few minutes, but it can be used offline, too, with the stories and photos that already have been downloaded, said Michael Zimbalist, vice president of research and development at the Times.

Adobe released AIR 1.5 Monday, a version that inherits Flash Player 10 abilities such as better text rendering, support for right-to-left text scripts such as Arabic, multichannel audio, and 3D effects.

Like Flash, AIR is headed for the mobile world. Lynch also demonstrated AIR 1.5 running on a Linux-based Aigo miniature computer--what Intel likes to call a MID, or mobile Internet device. It was using an Intel Atom processor, and the same New York Times application ran on it.

Making Flash Lite easier
Although Adobe has elevated the status of the full Flash Player 10 on mobile devices, it's still working on Flash Lite.

Lynch acknowledged that it's hard to actually run Flash content with existing technology. Now, though, Flash Lite applications can be shared as a simple Web address, he said, and if Flash Lite isn't installed, it can be retrieved automatically.

"You can package your application built with Flash and deploy it to smartphones like Windows Mobile and Symbian, and we hope to get to Android as well," Lynch said. "If you don't already have Flash Lite, it will detect that and install it on your mobile phone over the air."

Flash includes auto-update technology so users generally have a current version installed, and Adobe plans to keep that philosophy with its push into the mobile realm, he added. Partners to help enable that update process include Cisco Systems, NTT DoCoMo, Verizon, Comcast, Nokia, Sony Ericsson, Motorola, Qualcomm, and ARM.

Lynch also boasted that Adobe is exceeding its goals for Flash on mobile phones.

"Our goal (was to make) a billion phones Flash-enabled by 2010," Lynch said. "We're actually going to get 1 billion Flash-enabled phones by 2009."

Click here for more news on Adobe's Max conference.

Originally posted at Business Tech
Stephen Shankland writes about a wide range of technology and products, but has a particular focus on browsers and digital photography. He joined CNET News in 1998 and since then also has covered Google, Yahoo, servers, supercomputing, Linux and open-source software, and science. E-mail Stephen, or follow him on Twitter at http://www.twitter.com/stshank.
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by Mark_Anderson November 17, 2008 1:57 PM PST
Nice. I have an Omnia so this is a welcome addition.

I'm sure the iPhone will get Flash soon too.
Reply to this comment
by AppleSuxLeo November 17, 2008 4:57 PM PST
No Flash for iPhony...Steve won`t let you have it. Kupertino Kool-Aid lovers lose out again.
Reply to this comment
by john5540 November 17, 2008 5:30 PM PST
Righto! No Flash for iPhone because Kevin Lynch is a Bill Gates clone and will muck up everything.
Reply to this comment
by Perry_Clease November 17, 2008 5:34 PM PST
No Flash for the iPhone is considered a safety feature. Now if we can just eradicate it from the rest of the web.
by kralimarko November 17, 2008 8:10 PM PST
Apparently not having Flash, Java, Copy+Paste or ability to turn off auto-complete are all safety features made by the wise wizards at Apple who decided that the users don't have to overload their puny brains.

If it is so important to you to live in a "safe" world - well why don't you just stick with a landline phone and browse the web by sending manually http commands? Everything will be perfect for you then...
by stsuida November 18, 2008 6:48 AM PST
well, don't forget we have the Quartz slash OpenGL layers in the OS already. When you use an app like Bloomberg for a few days, especially as a Flash developer myself (I just upgraded to CS4 Pro), you end up asking yourself why you'd want to chain yourself to Flash anyway? Between the already enormous pool of options I have in the OS' toolkit, and the complementary power in JS frameworks accessible through embedded web views, all weighed with the expectations of iPhone users, I just don't see the Flash benefit as a commercial developer. Lazy ports won't sell, cludgy bolt-on solutions won't fly, and I feel a little ripped off by Adobe when I compare what I can build with my free copy of Quartz Composer to what my many hundred dollar Flash IDE might offer.
by johnqh November 17, 2008 7:15 PM PST
Please no Flash on iPhone. Battery killer (40 minutes).
Reply to this comment
by Mark_Anderson November 18, 2008 1:03 AM PST
Rubbish.

It's no worse than any streaming download.
by AppleSuxLeo November 17, 2008 7:58 PM PST
Apple needs to work on basics like SMS , memory slot , replaceable battery , better network. Touch is just a gimmick that wears off quickly. And their touch has no tactile feedback...oops !
Reply to this comment
by montex66 November 17, 2008 10:12 PM PST
A gimmick huh? Well I'm sure the people at RIM (the former top selling vendor of smartphones) will be happy to hear that. Oh what's that? You didn't know that Apple's iPhone is out selling all those precious Blackberries with their little keyboards? Well, the iPhone is just a gimmick. Keep telling yourself that.
by joetesta70 November 17, 2008 9:21 PM PST
Flash will be the iPhone's downfall. $teve Job$ will be forced to support it.
Reply to this comment
by Bizubrian November 18, 2008 3:03 AM PST
Naaaah... not so... first off these other phones are chasing... WANTING to be as good as the iPhone.. secondly...i already HAVE Flash on my iPhone via an app... all these other phones will be chasing Steve Jobs for quite some time.. especially with BUTTONS.. Ewwwwww BUttons! LOL:) WOOOT STEVE JOBS FTW!
by buckyuk March 25, 2009 1:32 PM PDT
Dont worry flash will come soon to the iphone its only a matter of time.
<a href="http://myinternetbusinessexplained.com">Alan</a>
by clamburgler November 17, 2008 9:36 PM PST
Turtleneck will have to give in and support flash eventually.

When Apple products do not have a specific feature or capability, the iSheep will drum out excuse after excuse as to why that feature is terrible. Once Apple products do get that feature, the fanboys will say how great it is.

No 3G on first gen iPhone... "we don't need 3G". When second gen got it, 3G became the greatest thing. Same goes for no SDK when it originally came out, but look how they cheer the apps now. There are many more examples which i won't get into.
Reply to this comment
by aaydogan November 17, 2008 10:38 PM PST
Where is flash for the RIM platform? I'm sure that this will be another in a long series of horribly written, overly complex pieces of crap from Adobe. Whey don't they just sell out to Microsoft and just go away?
Reply to this comment
by Perry_Clease November 18, 2008 4:35 AM PST
Youse guys don't get it! If there is no Flash on the iPhone then website designers will have to redo their pages so that they are not Flash centric. That, my friends, is a real good thing.

Hell most of the people clamoring for Flash on the iPhone are pundits, Flash developers, and blog trolls. It isn't most of us iPhone users.
Reply to this comment
by ballmerisanape November 18, 2008 11:06 AM PST
exactly. the last thing I want is to see flash based noise on my iPod....especially flash ads.
by AppleSuxLeo November 18, 2008 5:36 AM PST
Why is that Adobe-dweeb wearing girl`s glasses ? Do they only hire Clay Aikins types there ?
Reply to this comment
by MafiaPenguin November 18, 2008 3:23 PM PST
IPHONE JUST GOT P3WNED BY THE G1!



Sorry if I like Google too much.
Reply to this comment
by malmedia November 19, 2008 9:11 PM PST
I wonder why the PSP does not have Flash 10.
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