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November 3, 2008 4:14 PM PST

Apple debunks Mac Mini, iMac rumor

by Tom Krazit

Apple has taken the rare step of denying speculation that new Macs are on the way.

(Credit: Apple)

Apple has quashed the rumor mill's latest obsession, declaring that no new Macs will be released before the holidays.

Earlier Monday, reports surfaced that Apple was getting ready to release an updated version of the iMac and the Mac Mini next week. But a company representative told Macworld, "our holiday lineup is set," in a rare move to dampen the speculation regarding the new products.

As Macworld's Jim Dalrymple points out, the iMac and Mac Mini seem overdue for a hardware update, making it quite plausible that new versions would be along some time soon. But Apple appears to be saving those updates for a later date, perhaps at the annual Macworld conference in January.

Apple did just release new MacBooks and MacBook Pros to bolster the Mac lineup heading into the holiday season, which is generally the busiest time of the year for the computer industry.

Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom.
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by close5828 November 3, 2008 4:49 PM PST
Oh god, NO, why Steve Jobs WHY?! OMG...THIS IS HORRIBLE. WHY JOBS DO YOU DO THIS TO US? I NEED A NEW IMAC WITHOUT FIREWIRE!!!!


(just kidding) ;-)

No-doubt they did this to keep sales up during the holiday (slump?).
Reply to this comment
by JoeF2 November 3, 2008 4:54 PM PST
So, I scroll to the bottom of the web page, and see a "sponsored link" for California's Proposition 8. Knowing that Apple has put its support behind the No on Prop 8 campaign, did the Prop 8 supporters buy ads based on the Apple keyword?
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by Vegaman_Dan November 3, 2008 5:06 PM PST
This is rare for Apple to make any move publically to deny a rumor. Wonder what happened to change this long standing behavior?
Reply to this comment
by mbenedict November 3, 2008 5:21 PM PST
Obviously they're very worried that people were withholding their purchases, waiting for new models instead.

The problem for Apple is in this economy, the more people wait, the more likely they'll decide to buy something cheaper instead (read: a PC) or buy nothing at all. Either way translates to lost sales for Apple.
by Penguinisto November 4, 2008 6:37 AM PST
It actually makes sense to squash a rumor that doesn't exist. Why trigger an Osbourne Effect by keeping mum?

mbenedict is (as usual) half-correct. If someone is looking to buy a Mac, they pretty much already have the means to buy one. Buying cheaper only gets you cheaper (read: inherently broken) machinery.

/P
by rapier1 November 4, 2008 8:37 AM PST
"It actually makes sense to squash a rumor that doesn't exist."

Except that Apple rarely does this so explicitly. Apple really depends on rumors and speculation to augment their advertising campaigns. Usually this works out very well for them (an apple employee told me that the company values this speculation to be worth some several hundreds of millions of dollars in free advertising).
by Seaspray0 November 4, 2008 8:44 AM PST
I can't agree with you penquin. I didn't buy a expensive automobile. It was what you would call "cheap"... a plain jane small truck which has proven to be extremely reliable. I've gotten the same reliability from the computer's I've purchased as well. When you can show me that the components in an expensive computer (chips, transistors, resistors, capacitors) have a lifespan that is different from those used in cheaper computers (same components from the same manufacturer), then I'll listen. What you are getting for the extra cash is more memory, faster processors, bigger hard drives, larger displays... but that in no way means they last longer.
by danielwsmithee November 4, 2008 9:18 AM PST
"Inherently Broken" doesn't necessarily refer to broken components. In most cases it means broken by design (or lack there of).
by Ipopngraphics November 6, 2008 11:54 AM PST
@seaspray: it is a wonderful thing that you have managed to get hold of a cheap computer that works good. Unfortunately, you are a minority among PC users, and not the majority. As I have said before, when you look at the number of PC users who complain about the software and/or hardware, and compare it (per capita) against the number of Mac users who complain about Apple products, the picture is pretty clear.

Mac users are not the brainwashed... we are the few, the smart, the savvy savers who want CONTINUOUS quality for our money, not just the "chance" of getting something that "might" or "might not" work ok. Everyone else is simply hypnotized by the Microsoft "Pied Piper" Gates, who said in the beginning "computers are not for the average person."
by Cheese McBeese November 3, 2008 5:09 PM PST
I just want Apple TV with official Safari support. I'll buy a couple more of them if they can give me that.
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by kelmon November 4, 2008 3:04 AM PST
A more sensibly priced Apple TV would be nice. The price of these things in the UK is extortionate when compared to the US price. The price cut that was delivered in the US market never happened outside it.
by Ilgaz November 4, 2008 6:34 AM PST
Buy a second hand Mac Mini, max its memory and you won't look to Apple TV.
Even G4 Mini does miracles if used right in its purpose.
by contentcreator--2008 November 3, 2008 5:15 PM PST
Guess there are no Nehalem Mac Pros before 2009 then too...
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by ballmerisanape November 3, 2008 5:22 PM PST
too bad. I wanted to pick up a mini this holiday season.
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by ckurowic November 3, 2008 5:53 PM PST
So what? You still can. They are speedy little machines. They are not shoddy win-tel boxes man. They are all 64-bit and the OS is 64 bit as well, they are screamers. I use a 2.4GHz iMac and used a 1.83GHz mini the other day, I was not hurting for speed at all.
by contentcreator--2008 November 3, 2008 6:11 PM PST
Note that while Leopard now supports 64bit applications, OS X is not 64-bit and there are zero 64-bit processes running. It is actually exactly the opposite of Win XP/Vista 64, which are 64 bit native and run 32 bit apps as clients. OS X is 32 bit and runs 64-bit apps as clients. (Doesn't matter to minis so much, relevant for Mac Pros)
by Ilgaz November 4, 2008 6:37 AM PST
Lets also note that OS X has no archaic issues like 3.2 GB RAM etc. With Snow Leopard, pure 64bit will mean something a lot more than Linux or Windows 64bit.
So, buy a Mini and if you can fit 8 GB, 8 GB will be used. Even on current "32bit" Leopard.
3.2 G RAM limit etc. are windows issues, their driver model, backwards compatibility etc. They have nothing to do with OS X or even MacOS.
by gsmiller88 November 3, 2008 5:55 PM PST
Apple has to keep sales up after the Holidays, what better way to do that than keep any new models under wraps until after they have passed.
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by Perry_Clease November 3, 2008 5:58 PM PST
January is the MacWorld Expo
by DarkHawke November 3, 2008 7:13 PM PST
@gsmiller88 & Perry_Clease: These are the most logical comments on this page; you'd think Mr. Krazit would have mentioned something about this. You're both dead-on.
by kelmon November 4, 2008 3:06 AM PST
@Perry_Clease

Yes, that makes sense. Consumer products would be a good fit for a MacWorld announcement, hopefully along with revisions to iLife and iWork (certainly the latter).
by Travis Ernst November 3, 2008 7:10 PM PST
The last GOSSIP that was floating around about the Mini (stress implied as to unverified) was that Apple was NOT going to be bringing it back when the "new" machines were coming out. If that gossip comes out to be true it will be sad. The Mini works out to be a great machine to use as a Audio and Video machine that takes up NO space almost. You have the HD video output hookup so you can video out to say a sizable display or projector and audio to your sound system.

Use an external Tuner (USB port) for Cable or however you want to hook up your system. On the other Channel of your display you can have the DVD to avoid using the Mac drive.
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by sanenazok November 3, 2008 7:28 PM PST
I'm looking for a decent TV Tuner for an Apple. Can you point towards one? I seriously would have bought a Mac Mini or even Apple TV if either had a TV Tuner or support for one. For now I got nothin'
by MacTel Man November 3, 2008 7:38 PM PST
Contentcreator you are right, but you are also wrong! What you said about OS X being only 32 bit, but capable of running 64 bit apps is true - but only for Tiger and it's predecessors! OS X Leopard is a true 64 bit machine, and one of only a few that is 100% certified Unix 3. Leopard is 64 bit and yet can run 32 bit apps natively at full speed!

http://www.apple.com/macosx/technology/64bit.html
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by contentcreator--2008 November 3, 2008 8:32 PM PST
Key word on that page: 64-bit ***ready***. The situation is exactly as I described. The Apple advertising is misleading. Win/Mac developer.
by mbenedict November 4, 2008 2:01 AM PST
Don't believe Apple's propaganda. Leopard has a 32-bit kernel, so Macs are not "true 64-bit" machines (unlike PCs with 64-bit XP or Vista.) Only "Snow Leopard" (due next year) will finally have a 64-bit kernel.

But even then, Apple neglects to mention that most Macs in existence today can't actually take advantage of 64-bit features anyway, even if they are upgraded to Snow Leopard. For example, most macs (including all Intel iMacs produced through the beginning of this year) can't actually access more than 3GB of RAM even if more is physically installed on the machine, so there's no compelling reason to move to 64-bit on the Mac.
by Xiibo November 4, 2008 6:43 AM PST
I have an earlier model Intel Macbook pro with Leopard and I do use more the 3 GB of RAM frequently using Final Cut Studio 2. I'm glad I installed the 4 GB max the notebook can take.
by Ilgaz November 4, 2008 7:16 AM PST
There are thousands of scientists and professionals using 64bit Applications on Leopard. Tiger was console only, now with Leopard, you can have pure 64bit.
Apple didn't need "pure 64bit" kernel, on Snow Leopard, they actually need "pure 64" so they are implementing it.
by November 3, 2008 9:33 PM PST
Does that mean that the 17" MacBook Pro will be updated according to the timeline?
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by mbenedict November 4, 2008 2:08 AM PST
The 17" MBP was just refreshed with the rest of the MBPs (albeit just a minor refresh for the 17"), so don't expect another update anytime soon.
by kelmon November 4, 2008 3:10 AM PST
An update to the MacBook Pro 17" is still expected by the end of the year to bring into the same unibody family as the 15". Apparently it just wasn't ready for the grand unveiling earlier this year.
by solitare_pax November 4, 2008 2:10 AM PST
Rumor has it - you should wait for the company to announce what it's going to do before you fall for these rumors.

Seriously - either the Mac Mini or the iMac are very good machines, and we all KNOW that in a year today's cutting edge tech (PC or MAC) will be yesterday's news.
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by Ilgaz November 4, 2008 7:19 AM PST
In fact, your hardware and GPU becomes obsolete even in 6 months. No more.
What bugs me about Mac Mini/Intel is lack of a real GPU from a real GPU manufacturer like NVidia or ATI. If it had something rather than that Intel scandal, I would buy it as soon as tomorrow, Max the RAM and enjoy.
Apple didn't move back to real GPU/Hybrid graphics solution for no reason.
by Seaspray0 November 4, 2008 10:00 AM PST
The mac mini has not recieved an update in well over a year. Tom Krazit has even noted that they are overdue for an update and questioned whether apple may be considering dropping the line due to lower sales. The pundants have every right to speculate on a product when it has not received any attention for this long. But you are right, we should keep in mind that it's only speculation, like guessing what the weather will be tomorrow. Like the weatherman, the writers look at much more information than is available to us, which gives them more clout to their speculations and a much better percentage of accuracy that you nor I could match.
by brauanamzer November 4, 2008 2:41 AM PST
Alas! I was hoping to buy a new updated iMac 24 or a Mac MiniSooper with cinema display in mid November.

Maybe this reported delay is so they can get them back off the ship and into the factory to retrofit firewire ports and expansion slots on them. If so, that's all that matters. The wait will be worth it. I'll just stockpile my HDV video work until then.
PS - And why not add eSata and HDMI ports as well. I'm prepared to pay extra for such versatility
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by Ilgaz November 4, 2008 6:39 AM PST
HDMI is DVI with audio and of course simpler form factor. There is no loss of anything if you buy a DVI--->HDMI cable.
Problem would be blu-ray playback (requirements) but it is non existent on Mac.
by keaura November 4, 2008 6:55 AM PST
I'm very disappointed to hear this. I've been craving a Mac Mini for a number of months now, hoping that Apple will reveal either an upgraded Mini or some revolutionary entertainment system. I was prepared to plunk down some $$ for a Mini next week, but I'll just wait for them to get their act together.

I'm more than happy to help their bottom line this holiday season, but it will have to wait.
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by cephalis November 4, 2008 10:12 AM PST
I think it is time that Apple spun off the Mac. Most of their creative energy seems to be going to iPhone and iPod. There has been a palpable slow down in Mac improvements since these other products hit the market. Give us a break; we need a company dedicated to the personal computer.
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by Thomas, David November 4, 2008 11:52 AM PST
Tom,

I apologize for shouting up front. I understand the need for a Mac-mini refresh. I have a G4, but it hasn't given up on me yet, so I haven't given up on it. I also have the white plastic Intel Core duo iMac (not to mention 3 Dells and an MBP). I mention this because I want to clarify my working knowledge of using these platforms.

THE LATEST iMACs ARE NOT DUE FOR, NOR NEED AN UPGRADE. It would be nice if there were price cuts in mini, and iMac lines. I miss the reasoning for people suggesting an upgrade to a line of computers, in the iMac, for an early overhaul of that platform.

It does not make sense for Apple, the retailers, nor the consumers. Those devices do not "fly off the shelves" like the MacBook line does. Neither does the MacBook Pro, or MacBook Air. The iMac is basically a new version to begin with, and with the economy having a global impact, it makes zero sense to do anything but to announce holiday pricing. That would be a nice thing.
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by Tom Krazit November 4, 2008 2:02 PM PST
Why not update the iMac with Intel's latest hardware, the Montevina generation? I would agree that there's no real reason for a redesign at this point, but I can't see a disadvantage to boosting the hardware specs a bit. That's not to say that Apple NEEDS to boost the components, just that it would be relatively easy and could provide a small lift.
by mbenedict November 4, 2008 6:01 PM PST
@Xiibo: Sorry to break the bad news, but unless you have a relatively recent MacBook Pro (from mid-2007 or later, post the Santa Rosa update) then your MBP cannot actually use 4GB of RAM. The max it can actually use is 3GB; the extra 1GB in your case is simply wasted. This is a physical limitation of the chipset Apple used in the MBP.

In general the first Intel iMacs & MBPs could only actually use 2GB of RAM regardless of the amount of memory physically installed. The Core 2 Duo update allowed MBPs to access 3GB (until the Santa Rosa chipset).
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