Apple hires top IBM chip designer and blade server guru
Apple's decision to hire Mark Papermaster away from IBM could mean that its Xserve lineup is taking on a more prominent role.
(Credit: Apple)Updated throughout at 4:55 p.m. PT with additional details and comment from IBM.
One of IBM's top chip executives has agreed to join Apple as a senior executive, but he might have to fight off his former employer first.
Mark Papermaster, until recently IBM's vice president of microprocessor technology development, plans to join Apple in early November in a position that will see him working closely with Apple CEO Steve Jobs in what IBM believes is an attempt to expand Apple's presence in the markets for servers and chips for handheld devices, according to the copy of a lawsuit filed by IBM against Papermaster. IBM is suing Papermaster to prevent him from joining Apple and divulging trade secrets related to IBM's Power chips and server products, according to the complaint filed in the U.S. District Court for the Southern District of New York.
Papermaster has authored several papers on chip development at IBM, which of course used to make PowerPC processors for Apple before the company switched to Intel's processors in 2005. IBM called Papermaster "IBM's top expert in Power architecture and technology," and his most recent position involved managing IBM's blade server division.
An Apple representative declined to comment on the lawsuit or confirm Papermaster's pending employment with the company. IBM issued this statement: "Mr. Papermaster's employment by Apple is a violation of his agreement with IBM against working for a competitor should he leave IBM. We will vigorously pursue this case in court."
If Papermaster is able to successfully join Apple, he'll be working closely with Apple CEO Steve Jobs "providing to Apple technical and strategic advice on a variety of issues," according to IBM's complaint. But which issues?
Apple's Xserve servers haven't exactly been a high priority over the last couple of years, as Apple has switched the Mac to Intel's processors and rolled out the iPhone. But a spruced-up Xserve blade server could be a nice complement to the Mac if Apple ever gets serious about tackling the enterprise market.
Still, Illuminata analyst (and CNET contributor) Gordon Haff believes that Apple is unlikely to plunge back into the server market headlong after successfully pulling off the transition from a computer company to a consumer electronics company. Apple appeared to be serious about the server market when it launched the Xserve earlier this decade, but has spent less and less time extolling the product over the last two or three years, he said.
Papermaster's hire could signal Apple's intentions to build out a cloud-computing infrastructure to support things like MobileMe, or future services along those lines. Dense-but-powerful blade servers are being eyed by many companies as they build out the data centers of the future, and if Apple ever wants to be a major player in the future of Internet-delivered services, it's going to need a lot of computing power at its disposal. Papermaster's expertise in system design--putting together the entire package of processor, chipset, and the rest of the guts that form a computer--could serve him well at a company that prides itself on soup-to-nuts design.
As an extremely well-respected figure in the clubby world of chip design, Papermaster might also be stepping in to lead Apple's chip design efforts. Apple's acquisition of P.A. Semi earlier this year showed the company is very serious about chip design. Jobs told The New York Times that P.A. Semi would be used to build chips for the iPhone and iPod Touch.
Papermaster's expertise lies with the Power architecture, of which Don Dobberpuhl's P.A. Semi team is also well-acquainted. The primary role for the Power architecture these days is in gaming consoles--all three major gaming consoles use a chip based on the Power architecture--but that doesn't necessarily mean Apple has that goal in mind, either.
If Apple wants to continue its strategy of designing and building complete systems, hardware, software, and now chips for iPhone and iPod Touch, it's going to need someone who can predict the future of chip design and advise Jobs and Apple's executive team on how Apple can best take advantage of those trends. Papermaster, with a unique set of skills in the tech industry, might be just that guy. "They probably need somebody with an experience set that doesn't exist at Apple today," Haff said.
It might take a fight in order to bring him on board, however. IBM's decision to sue Papermaster hearkens back to the dispute between Google and Microsoft over Google's decision to hire Kai-Fu Lee away from Microsoft to run Google's research operation in China. The two parties eventually settled out of court.
Noncompete clauses are generally considered worth less than the paper they are printed on in California--Apple's home state--but different states are more strict. Google and Microsoft fought much of their battle over whether the case would be tried in Washington state or California.
In the final reading, Papermaster's hire might wind up as a partial solution to all those questions over what Apple should do with its pile of cash: give a chunk of it to IBM to make this case go away.
Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom. 
That said, I suspect that things are about to get really interesting if the xServe rumors turn out to be true.
I've got all-Intel now, and by the sound of things, 10.6 will be at least a transition to all-Intel code so...
Never a dull moment.
So going back before blades and servers, this guy seems to have been in charge of getting the Power 3 , Power 5, and to some extent Power 6 generations of chips out the door. If Apple is going to home grow its own chip as a key and core piece of technology for their iPhone/iPod products those chip chips are going to have to come out the door on a regular basis. Apple may need someone who is very skilled at being the buffer between Jobs ( and the snazzy packaging and outer finished product people) and the folks working on hardcore circuit internals. Before this guy got there was there anyone at Apple who was a strong subject matter expert in chips? [ Whatever "management" P.A. Semi had may have jump back to the start-up game or is just better suited for that rather than big monolithic company with conflicting internal goals. ]
Thrown in the fact that Apple punted out of the Xserve RAID buisness earlier this year with little warning to their enterprise customers. Also that the Xserve product has languished with longer and longer renewal cycles. Even the MacPro is on longer and longer cycles. Apple doubling down in the enterprise machine busiiness??? That would be a complete 180 to everything they have done this year so far.
Yeah, we got kinda hosed (win/lose) on the Promise RAIDS for the new XSANs and no more Apple RAIDs for the "old" ones we built last year.
I don't mind having to buy a new iPod or MBP now and then, but servers are a little more serious...
Good points you made above, BTW.
With the talent they are assembling to design mobile processors, and their unique ability to build things that people want, they will continue to sell very profitable products, and set the pace for the consumer electronics industry. Good luck to all of the other companies that are run by accountants that cater to wall st. analysts.
I can't believe it's legal to have a clause in someones contract to stop them getting a job after they leave. What are they supposed to change career when they leave the company or stay with the company for life?
Sounds like the law should be changed to disallow contract conditions like this. Maybe if IBM looses the court case to Apple then contracts like this could be a thing of the past.
The switch to Intel was just a stepping stone. Say goodbye to Intel.
So what better way than to not use Intel's designs -- which every other top-flight smartphone maker could use and would use if they were they were the best. And by differentiating on the silicon utilizing both ARM and PowerPC (both RISC-based) Apple can truly innovate.
Could Jobs have simply lied about what PA Semi was all about? Could Papermaster mean we now see where the Mac is really headed again (back to PPC)? Yes. But Apple's doing great with Mac growth now without having to use unique silicon.
- by adam_hartung November 6, 2008 7:34 PM PST
- Apple leadership is behaving very smartly to keep its options open as technology shifts loom large on the horizon. Management that bets big on future technology gambles the money of investors and the positions of its employees. Apple is behaving smartly to keep its options open regardless of the future scenario - and that's good news. Read more at http://www.thephoenixprinciple.com
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