September 15, 2008 10:37 AM PDT

Apple to Podcaster: No App Store for you

by Tom Krazit
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Back in March, Apple executives Scott Forstall, Steve Jobs, and Phil Schiller said Apple would approve all iPhone applications but didn't say very much about the criteria they planned to use.

(Credit: Corrine Schulze/CNET)

Apple's App Store policies are really starting to frustrate application developers.

Over the weekend, a good old-fashioned Internet-style kerfuffle arose over Apple's decision to reject Podcaster--an iPhone application that lets people download podcasts directly to their devices without going through iTunes--from the App Store. The developer of the application said that Apple told him the application "duplicates the functionality of the Podcast section of iTunes," apparently making it unfit for the App Store.

This has been a persistent question hanging over Apple's decision to vet every single iPhone and iPod Touch application sold through the App Store, the only official source of iPhone and iPod Touch applications. How will Apple choose to wield this power? The rejection of Pull My Finger and I Am Rich didn't cause as many waves as the execution of NetShare, but the exact parameters remain a mystery.

Back in March, the company said it would prohibit applications that took up a lot of bandwidth, or delivered porn, but they have never explicitly stated what is permissible and what isn't. And without any guidelines, developers have no way of knowing whether their application will be included in the only official market for iPhone applications until after they've done all the work on it.

I can't help but be reminded of the Soup Nazi, brought to life by Bill Gates' new best friend Jerry Seinfeld. Watch the clip if you don't remember, or were in grade school when that came out, but if you didn't order soup from the Soup Nazi in the exact right way, without asking any questions or voicing concerns--procedures that you were somehow just expected to know--no soup for you.

On Friday, , lashed out at Apple's lack of explicit policies regarding iPhone application development. "Apple's current practice of rejecting certain applications at the final hurdle - submission to the App Store - is disastrous for investor confidence. Developers are investing time and resources in the App Store marketplace and, if developers aren't confident, they won't invest in it. If developers - and serious developers at that - don't invest, what's the point?"

It's understandable that Apple might want to control the development of iPhone applications with an iron fist, given that the company attempts to control absolutely every last detail of its activities with an iron fist. And there are benign reasons for wanting to control application development so tightly, such as ensuring quality and security.

But in another example of what we've seen so far this summer, Apple's recent mistakes involve communication, or the lack thereof. If the company would just come out and explain to developers what type of applications will be rejected, and why, developers could make a conscious decision about whether to invest their time and money in developing their application.

Instead, Apple is giving developers a choice: they can take the risk of guessing whether their application will pass muster, or they can steer clear of developing any application that might infringe on Apple's current or future plans; without knowing what those might be, of course. As Harry McCracken put it (via Daring Fireball), "Way back when, if software distribution for the Mac had been handled via a Mac App Store with a don't-duplicate-Apple-products policy, Photoshop might have been refused distribution on the grounds that it was too similar to MacPaint."

The end result is that Apple's attempt to control third-party development might be re-encouraging the growth of the jailbreaking market once again: iPhone OS 2.1 is already open to jailbroken applications.

Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom.
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Add a Comment (Log in or register) Showing 1 of 2 pages (59 Comments)
by benjaminstraight September 15, 2008 11:23 AM PDT
Podcaster made it all so easy
Reply to this comment
by inachu September 15, 2008 11:24 AM PDT
I am considering of jailbreaking very soon just because Apple is telling me what I can and can not have on my phone.
It is MY PHONE! I'll put anything I want on it....

Can the precious App Store prevent me from stuffing dirt into the phone?
Try that Steve!
Reply to this comment
by unoimkewl September 15, 2008 7:59 PM PDT
If its your phone then why dont you jailbreak it? Let me ask you, would you sell something that could hurt your business?
by xcopy September 16, 2008 3:34 AM PDT
So what's new? Apple has always, since the very first machine, told you exactly what you can and what you can't do with their products. Crappy software (let's face it, iTunes is about as sophisticated as dog cr@p these days, crappy OS metaphors, and some crappy products and you're just now catching on?
by timber2005 September 15, 2008 11:24 AM PDT
Locking it down IS increasing jailbreaking. You can put all the apps from the app-store, PLUS all the ones Apple sees unfit (like Snapture 2.0, because it increases camera features, which aren't allowed in the SDK) if you jailbreak a iPhone or iPod Touch.
That alone is a win-win.
Reply to this comment
by mycbrad September 15, 2008 11:30 AM PDT
I don't get it. How does this do something that the existing system allows? I don't sync very often - and if I do, its to transfer podcasts or add an update. Pandora does a function similar to iTunes, but its fine to exist.

Apple is showing signs of the issues that made it crumble in the 80s. This is a perfectly good app. It won't use any more bandwidth than YouTube, a pre-installed app.
Reply to this comment
by saedre September 15, 2008 1:18 PM PDT
Actually, the only way in which Pandora and iTunes are similar is because of the new Genius feature; however, they are still distinctly different.

The Genius feature for iTunes will find songs within *your already-existing collection* that will go good with the song that you've selected or it will recommend songs sold on iTunes that you can play 30 seconds of (sample). Pandora uses a similar technology, but plays the ENTIRE song, much like a satellite radio station but with a playlist more refined to your tastes.

I use Pandora to actually listen to music which I may or may not have on my iPod (I have a Touch). I use Genius in iTunes to find new songs or create playlists of songs I already own. Big difference.
by lmasanti September 15, 2008 11:32 AM PDT
Does somebody read the license before clicking OK?


The iPhone SDK clearly outlines ?Your Obligations? in its section 3, with 3.2 addressing ?Use of the SDK? and 3.3 laying out ?Program Requirements for Applications.?

Under section 3.3, it lists fifteen very simple requirements related to APIs and functionality. The third one:

"3.3.3 Without Apple?s prior written approval, an Application may not provide, unlock or enable additional features or functionality through distribution mechanisms other than the iTunes Store."

Read the full article in...
http://www.roughlydrafted.com/2008/09/15/sdk-333-the-iphone-podcaster-surprise-myth/
Reply to this comment
by Tom Krazit September 15, 2008 12:26 PM PDT
As many commenters on that article have pointed out, that line appears to be a reference to prohibiting the distribution of additional features for an application in a manner that bypasses the App Store, such as offering a trial version through the App Store but a full upgrade version later on outside the App Store. The iTunes Store is certainly not the only source of podcasts on the Internet, you can download the CNET News daily podcast directly from us as well as through iTunes.

But it really speaks more to the point: the SDK language can be confusing, and Apple isn't going out of its way to make it clear. Had Apple told the developer in question that their application violated section 3.3.3 paragraph q, or whatever, then perhaps it would be clearer. But they didn't.
by Renegade Knight September 15, 2008 11:44 AM PDT
Ironicly the only thing that would skew me to the iPod camp is being able to bypass iTunes.
Reply to this comment
by open-mind September 15, 2008 11:45 AM PDT
It's probably time for Apple to implement some self-governing rules, since I don't think they will ever govern this to people's satisfaction. Maybe something like this...

1) Apple documents specific rules about what apps cannot be published.
2) Apple lets anyone publish (with no review process) subject to a publishing fee. Maybe $50 + 10 x cost of the app. This fee will reduce the amount of worthless crapware that gets published.
3) The visibility of an app in the store will be based on sales and customer feedback (including complaints).
4) Apple can yank any app that violates the rules, has too many complaints, or doesn't sell.
5) Apple maintains a public list of all apps that were yanked and why they were yanked.

Anyway, that's just a suggestion. Probably not perfect, but probably better than the current process.
Reply to this comment
by celticbrewer September 15, 2008 11:49 AM PDT
'exactly why I don't buy Apple products. I can put whatever I want on MY (non-apple) phone, MP3 player, computer, etc...
Reply to this comment
by AppleSuxLeo September 15, 2008 1:10 PM PDT
Exactamundo !
by The_happy_switcher September 15, 2008 2:17 PM PDT
Wow, you're a rebel. I bet you roll stop signs at 3 in the morning, too, huh?
by kojacked September 15, 2008 11:51 PM PDT
More intelligent dialog from AppleRocks1963...
by spatev April 23, 2009 9:25 PM PDT
what phone do you have that you can put whatever you want on? i cant think of a single smartphone that you have unlimited control over what you can put on it....
by samkass September 15, 2008 12:07 PM PDT
RoughlyDrafted got it completely wrong (as usual), Imasanti. Re-read the clause you just posted. It just says that app authors are not allowed to use a means other than the App Store to provide apps or "unlock" apps. (ie. you can publish something on the app store for free, deny Apple their cut, then charge on a different site to unlock the app.)

Podcaster is not doing that. They were going to sell through the App Store and generate all their revenue through the App Store. If it's against the license to access the internet using an App Store app, then we're all in trouble.

No, there is nothing in the developer agreement prohibiting Podcaster in any way.
Reply to this comment
by enzomedici September 15, 2008 6:52 PM PDT
Which is why they should sue Apple. Apple cannot just deny apps for any reason they want after developers put all the effort in to developing them. There are a few apps I've considered developing, but there's no way I will take a chance of getting rejected after I've put in months of effort.

Apple is completely wrong on their approach.
by Thomas, David September 15, 2008 12:36 PM PDT
Tom,
If Apple has to pre-approve applications, it would be only common sense to think about the implications of the product one is developing. The obvious was stated (regarding porn, etc.), but the developer also has to consider potential security risks, resource requirements, stability in single state, multi-application platform, possible competitiveness against current Apple products, and future development. If the developer has questions, they should contact Apple and get a clear response on whether or not their initial idea would pass. For the most part, applications will pass.

I feel there is a lot more to the Podcast application than meets the eye. One simple question is what checks, and balances are there between a Podcast from iTMS, versus a small shops development of obtaining Podcasts from any source? What risks have now been exposed?

I'm afraid you were asking the wrong questions.
Reply to this comment
by Thomas, David September 15, 2008 12:45 PM PDT
I will add one thing to my post. SInce we know Apple will not make a public statement regarding the suitability of the application in question, they should provide a reason(s) to the product developer.

Obviously, if there were security concerns, then Apple must list those concerns, and in my opinion, provide those reasons to the developer. Actually (unless it's stated in the agreement, I would have to read it again), it also could be they felt that the Podcast section of iTMS was being diluted because of having Podcaster on the iPhone. Still, if that is the case, fine, but say so.
by Tom Krazit September 15, 2008 1:00 PM PDT
Developers are saying that Apple is not responding to those sorts of questions until the final approval process, after the application has already been created. Big companies like EA or Sega probably have a better relationship with Apple and can get their questions answered more directly, but the thousands of smaller independent developers don't have the ability to get their questions answered the same way.
by goodspeed8701 September 15, 2008 12:55 PM PDT
all what bill gates and Seinfeld said about steeve job and apple is so correct on their last ads. to see and interpretation of the ad visit the link. (Editors' note: Ad link removed.)
Reply to this comment
by AppleSuxLeo September 15, 2008 1:15 PM PDT
The loud-mouthed old lady represents Jobs...the Lame-O girl represents Apple`s swipes at MSFT And their latest ad was at #16 on YouTube...it`s working !
by vcastle61 September 15, 2008 1:00 PM PDT
Personally, I love Apple's products. The quality and elegance cannot be beat in today's market. When it comes to policies though, Steve Jobs is missing the boat...For many years the Apple brand was dedicated to a core group of users who saw the quality and were willing to bear the pain of limited apps, hardware that was not transportable, and a high price tag. However, Mr. Jobs and Apple, have made the decision to move into the wider marketplace. These customers are concerned with the legendary Apple quality. These users like the looks of the device, the prestige of owning one, were given one for a gift, or bought one based on the media hype. None of these reasons play to the core concepts of Apple. In fact, these users will demand cheaper products and the ability to have everything "open". There is nothing wrong with this point of view either. Apple, and Steve Jobs, need to decide what their market is going to be. Currently they are trying to sell to the "p/c crowd" but stick to the policies of the Apple Illuminati. There are several solutions. First, go cheap for the mass market. Second, stick with your core group and have smaller profits. Third, have dual lines of merchandise; the good, controlled stuff, and the cheaper stuff you can do what you want with. Hopefully, Apple will avoid the first idea. However, they need to decide soon. They have put this decision off, and tried to make one product appeal to all. This approach will eventually lose one market, or possibly both. I hope not, as I love their products. They just need to decide on how to market, and stick with the plan...
Reply to this comment
by themrwhite September 15, 2008 1:01 PM PDT
To: Thomas, David

Well said.
Reply to this comment
by AppleSuxLeo September 15, 2008 1:09 PM PDT
AAPL dropped ANOTHER 5% today...HA HA ! And in related news...RIM`s share of the smartphone market jumped from 46% to 55% this last quarter. The shine is off AAPL ;) OH , CANADA !
Reply to this comment
by themrwhite September 15, 2008 1:15 PM PDT
Don't be a bonehead. Seriously.

If that's the case what your excuse of MSFT still in the low 20's?

Now go back to playing with your MS calculator.
by Perry_Clease September 15, 2008 1:25 PM PDT
You are really on top of the market news kid.
by skillingssucks September 15, 2008 1:41 PM PDT
Nearly everything dropped today, you complete and utter moron. Here's an idea: Go make your mind numbingly stupid comments elsewhere.
by The_happy_switcher September 15, 2008 2:17 PM PDT
And in more related news, you're an idiot.
by AppleSuxLeo September 15, 2008 3:03 PM PDT
As an American...I love many Canadian exports. Avril Lavigne , Captain Kirk , ice hockey , and RIM just to name a few.The problem with the iSlab is that not everyone wants a slab with a fake keyboard. RIM`s advantage is that it is releasing phones in many different configurations and all have some type of excellent physical keyboard. And RIM`s market share keeps going up...not down.
by jpeterson99 September 15, 2008 1:15 PM PDT
I don't understand what the developers for Podcaster expected from a company that tries to control every aspect of your computing from hardware to software. Was this really a surprise? How naive can you be? I'm sure Apple will also cite stability and security as reasons for their Gestapo ways and frankly they have every right to do so. You KNEW that when you buy an apple product, the company will dictate what you can and can't install on your systems. Apple will tell you when you may have faster hardware and "better" software when they're good and ready to release a new version of their proprietary systems. I support Apple on this one. Apple has always protected their business this way and it has always worked. Perhaps this incident will make people realize that Apple isn't some benevolent altruistic savior to help you to solve your computing needs. They are a company out to make profit and unless you help them in some way, get ready to get crushed.
Reply to this comment
by winstein September 15, 2008 1:19 PM PDT
The same mistake again! I love my iPhone, but when the other phones are "good enough" and have more apps, I will switch. This is the same thing with the Macs. Our company was all Mac happy. But when PCs have more apps and half the price, we switched.
Reply to this comment
by altvision September 15, 2008 1:37 PM PDT
A little like 1984, huh?

If they don't any programs that "delivered porn", shouldn't Apple remove Safari?

Apple doesn't like competition!
Reply to this comment
by AppleSuxLeo September 15, 2008 1:45 PM PDT
Apple specializes in the RDF. These adverts are exposing their RDF.
by AppleSuxLeo September 15, 2008 1:40 PM PDT
There are (11) two scenes whereby the father and son are eating the ?mustard with the white wine?. They are doing it secretly and for ?the booze?, and are trying to escape the reality of their situation, which (12) could be likened to an Apple user's limited ability to expand their product base with lots of third party software. Of course, that ?booze? will be gone eventually and what you are left with is an empty glass.
This just a small part used from TG Daily...these adverts are brilliant on two counts. They are funny to the lay person , and even funnier to the analytical geek.
http://www.tgdaily.com/content/view/39294/118/
Reply to this comment
by goodspeed8701 September 15, 2008 1:43 PM PDT
good point altvision they should remove safari since that can bring porn to the iphone too. apple is just a company that things they own their costumers therefore telling them what and what not. thats rubbish apple is rubbish and the mac is tripple rubbish there are a million and 1tin windows 2000 can do and the leopard cant. win 2000 even have more app than the leopard so th mac is just a fancy but useless machine. almost same with linux despite its free pple prefer to buy windows with $500 than to get a linux. what a shame. the iphone is a bug too.
Reply to this comment
by gggg sssss September 15, 2008 5:32 PM PDT
They will as soon as they get their own porn portals up and running. Just wait.
by etiahwhite September 15, 2008 1:59 PM PDT
I don't really see the big deal in apple controlling what apps make it to the store. It's there prerogative. Yes, they should clarify what is and isn't allowed a little better. I just assume they don't want to make a blanket statement about something and prefer to look things over on a case by case basis. I also think it's likely for the better that they screen everything before they make it phone. An iPhone is supposed to a mini computer and the idea of some malicious app making it onto my phone is enough to make me not consider jailbreaking it.
Reply to this comment
by fdunn3 September 15, 2008 4:28 PM PDT
It's not the point of which apps make it to the store. Ultimately it's which apps can make it to YOUR iPhone (not theirs). They are treating you like you are renting it.

And if an app makes it on to your iPhone they don't like then they simply and remotely (without your consent) disable and/or remove the app.

"Please uncle Steve can't I have the apps I need? NO, now go to your bedroom or I'll disable all of your apps!"
by ZooCrewMan September 15, 2008 8:33 PM PDT
With that logic, it will only be a mater of time before His Majesty tells me what I can and what I can't install on my macbook pro. But so long as it's all in the name of security, I'll take Steve's word for it. It's amazing what can be denied us all in the name of "security."
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