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August 18, 2008 4:25 PM PDT

Presidential campaigns, journalists share lists on Google Reader

by Stephanie Condon

The press coverage of this year's campaign season can appear endless, but the campaigns of John McCain and Barack Obama are giving readers suggestions for which stories to follow on Google's Power Readers in Politics site, launched Monday.

The two campaigns, along with a handful of political journalists, have created lists on Google Reader of the sources they subscribe to. Users can subscribe to their lists, see what stories the politicos are sharing, and read their comments.

The journalists included on the Power Readers site include Mike Allen of the Politico, Chuck DeFeo of Townhall.com, John Dickerson from Slate, Mark Halperin from Time Magazine, Arianna Huffington of The Huffington Post, Ruth Marcus of The Washington Post, Jon Meacham from Newsweek, and Patrick Ruffini of The Next Right.

While the journalists have provided some candid insights into the articles that interest them ("The only way to vote for the principled, heroic, maverick McCain is if you had a time machine," writes Arianna Huffington), comments from the campaigns have so far been limited. However, the reading lists for both the McCain and Obama campaigns clearly reflect their interests and political affiliations. McCain's list, for instance, features Fox News, The Weekly Standard, and the U.S. Navy site. Obama's list includes Think Progress, The Daily Show, and Daily Kos.

The variety of news and opinion available on the Web may be endless--but, as the candidates' lists reveal, it's increasingly easier for readers to only take in the news they want to.

Google Power Readers in Politics (Click on the image for a larger view.)

Stephanie Condon is a staff writer for CNET News focused on the intersection of technology and politics. She is based in Washington, D.C. E-mail Stephanie.
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by ChrisLang August 22, 2008 9:06 AM PDT
What is way more interesting than any other aspect of what Google has done with Google Reader as a social bookmarking site.

You can now add friends to your friends list, share feed items, bookmark single blog posts from blogs that you read on the web and here?s the kicker, there is now a blog recommendation engine that recommends blogs you do not read by what your friends list is subscribed to in their Google Readers.

Then, everything you share and bookmark in Google Reader of course comes up on your Google shared items page linked to by your Google profile.

What really blew me away was the recommendation engine. If you add as many of your email list subscribers as you can to your Google Reader you can get a real good idea of what other blogs your subscribers are reading.

The links in your shared items are all HTML and fully followed so every time one of your RSS subscribers shares a blog post it is creating incoming links to your site.

Better yet, it uses the exact blog post title you wrote so now your links use your keyword phrases and bookmarkers can?t change your title tag.

After talking to my SEO top dog contacts, they were all floored and assured me this is the new SEO tactic that no one knows about.

http://www.keywebdata.com/?p=136

It is kind of hard to add friends, the easiest way is to send a chat invite from Gmail and then email your contact you want to friend and have them email you back. It seems Google wants a two way conversation before they will allow you to become mutual friends.

If you would like to friend me, add chrislang at gmail.com to your Google Gmail chat and send me an email letting me know so I can return an email to you, thereby creating a two way connection in Google.

Google is quietly rolling this out behind the scenes but it is a full blown social bookmarking application and the blog recommendation engine is the new blog marketing strategy.

One thing I have not quite figured out is if using FeedBurner now hurts you since the links point at the FeedBurner redirect rather than your site like a WordPress feed does.
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Google assists compains,every one must note the importance of online marketing.
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