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July 14, 2008 9:02 AM PDT

Glam Media jumps into e-newsletter market

by Caroline McCarthy
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Glam Media has always insisted that it's not just an ad network, and an announcement the women's-focused media firm made Monday underscored that.

Glam has launched "Glam Today," a daily newsletter featuring a selection of content from the more than 500 sites in its network of independently run blogs that serve the company's ads.

"Glam Today surfaces and highlights some of the best content created daily by the professional publishers across the Glam network," Ryan Roslansky, Glam Media's vice president of products, said in a release Monday. "Glam Media's focus on packaging display advertising with relevant content extends is core to everything we do and extends to our premium e-mail products like Glam Today designed for publishers."

It's a five-day-a-week affair: Monday's newsletter will focus on fashion and shopping, Tuesday's on beauty, Wednesday's on "living," Thursday's on entertainment, and Friday's on health.

It's a bit surprising that Glam hasn't launched something like this before: for the parent company, it's another outlet for ads, and for sites in the Glam network, it's more exposure, as well as, perhaps, the cozy feeling that they're part of something more than a plain old ad network.

There are plenty of e-mail newsletters focusing on the women's market, though. DailyCandy has been around for years and is extremely popular, though it should be said that its newsletters focus primarily on women in select U.S. cities, and Sugar has a newsletter called (wait for it...) DailySugar.

Other popular online newsletters have primarily female readerships, like Vital Juice Daily and Ideal Bite (just acquired by Disney).

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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by bmac56 July 25, 2008 10:50 AM PDT
Caroline,
You omitted one of the most popular daily e-mail products online today, DailyCents.com, which focuses on topics of interest and importance to a wide variety of women; personal finance, career, health, work/life balance, travel and beauty, and living "green". In addition to our free daily e-mail, we have a website and blog, www.dailycents.com which features some well known women bloggers and a fast growing subscription base. Check us out---most of our readers tell us they have had their fill of sugar and candy; they want to feed their minds as well!
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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