NEW YORK--There are video crews gearing up at the Fifth Avenue Apple Store for the iPhone 3G launch in just under two hours, but the line is only about a quarter the length of last year's.
And, to boot, many of the eager Apple customers near the back of the line got here within the past half hour. Clearly, a five-day wait isn't necessary this time around. (It wasn't last year, either, as customers soon learned.) The line continues to get longer as more people show up, but it's gotten obvious that the wait for the iPhone 3G won't be any longer than the wait for a moderately popular concert or movie premiere.
So who gets the first iPhone? Well, the concept of "first" has been muddled a bit in this case, because the first spot in line hsa been occupied by a rotating group of sustainable-agriculture activists from Waiting for Apples since July 4.