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June 17, 2008 11:22 PM PDT

Center'd joins the event-listing site fray

by Caroline McCarthy
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If Going.com is for sweaty nightclub parties, Meetup is for business mixers, and Yahoo's Upcoming is for geeky hackathons, a new site called Center'd is for your church picnics.

The event organization site is clearly designed for a crowd looking for a simple online planning experience rather than the Web 2.0 maximum, as well as those looking to collaborate with other community members. It evolved out of a project called Fatdoor, shaped by user feedback that (among other things) changed the potentially offensive name.

As with its Fatdoor predecessor, Center'd aggregates local business ratings and reviews from Yelp and MenuPages and lets members tag venues. There are a few new features that the likes of Upcoming haven't come up with yet, and most of them deal with group-organized events. If you're not sure when or where to hold an event, for example, you can provide a handful of options and let your guests vote. You can also put out a call for volunteers and specify exactly what they'd like you to do.

But Center'd, from what I've seen after playing around with the beta version, doesn't offer nearly enough to make it a truly worthwhile entry into the "event site" niche. That said, it's an easy-to-use site with a clean interface and stands a chance of appealing to the luddite niche.

Indeed, the site doesn't even classify its early phase as a "beta," opting instead for the decidedly lower-tech "first draft."

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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