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June 16, 2008 8:26 AM PDT

What happens in Vegas winds up on the Web

by Caroline McCarthy

Las Vegas: Where pasty geeks stand out even more than they do otherwise.

(Credit: Caroline McCarthy/CNET News.com)

In the tech community, Las Vegas has somewhat of a bad rap. Sin City, after all, is home to so many large-scale industry trade shows (case in point: CES) that just mentioning the name is bound to induce a headache, and not in the I-got-plastered-and-lost-all-my-money sense.

The guys at Thrillist, the e-mail newsletter for 20- and 30-something dudes, may have changed that a bit. To celebrate their recent launch of a Vegas-centric newsletter (joining New York, Boston, Los Angeles, San Francisco, and soon Miami), as well as the fact that trendy airline JetBlue is one of their biggest sponsors, founders Ben Lerer and Adam Rich opted to fill up a party plane and let loose 150 New York digital folk into the land of casinos and showgirls. (Disclaimer: It wasn't a "press trip," per se, but I opted to pay for my ticket.)

Clearly, online ad recessions weren't anywhere on the radar--but in opting for heavy sponsorships rather than straight-up paying for everything, Thrillist was likely cutting some costs.

So what went down? Well, when you've got a crowd that includes representatives from Gawker, the Huffington Post, Coolhunting, the Onion, and a dozen dot-com start-ups, some scandal is bound to surface. Here's the G-rated version.

JUICIEST NEWS: Insiders tell us that Bob Pittman, the MTV co-founder and former AOL exec whose Pilot Group investment firm has a big stake in Thrillist, has a fun new project in the works. The media veteran is working on launching his own tequila label, thus putting him in the league of Jimmy Buffett. Guess that means Pilot Group's portfolio brands, which also include DailyCandy, Spongecell, and (to a lesser extent) Buzznet, won't need to hunt for liquor sponsors for their parties much longer.

Upon reaching the Thrillist pool party, Richard Blakeley immediately found some arm candy.

(Credit: Caroline McCarthy/CNET News.com)

BIGGEST DISAPPOINTMENT: Videoblogging Star magazine columnist and rumored reality-show-star-to-be Julia Allison didn't bring her ubiquitous dog, Lilly, along for the trip. (But Lilly didn't stray too far from New York media-land: the white Shih Tzu was in the care of Fimoculous blogger Rex Sorgatz.)

BEST STYLE: Gawker Media producer and new-media boy-about-town Richard Blakeley showed up for Friday night's parties in a white suit that was one part Tom Wolfe, one part Colonel Sanders, and one part Pillsbury Doughboy. He then jumped into the pool and seemed to be having a blast until management asked him not to swim with clothes on.

It was the second time this year that Blakeley had been unceremoniously dismissed from a Vegas venue. Remember, he's been banned for life from CES.

BEST SPONSORSHIP: Like any good dot-com party, there were plenty of sponsors. But the one people will probably be remembering is over-the-counter mainstay Alka-Seltzer, which provided guests with ample quantities of its new "Wake-Up Call" hangover remedy.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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Add a Comment (Log in or register) (7 Comments)
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by artie V June 16, 2008 9:07 AM PDT
This was awesomely boring. Thanks for wasting my time.
Reply to this comment
by GatesOfHell June 16, 2008 9:22 AM PDT
News you can snooze for sure.
Reply to this comment
by Banadux June 16, 2008 10:38 AM PDT
Cut her some slack, I'm sure higher powers restricted what she could write hence the line about it being the "G-rated" version.
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by Dalkorian June 16, 2008 11:04 AM PDT
The callous side of me noted that Richard's "arm candy" is one part fake blonde with plastic smile and one part sultry look and very pregnant. Am I venturing out of the "G-rating"?
Reply to this comment
by sultrylook_notpreggers October 28, 2008 1:44 PM PDT
Um- not preggers dude. Funny angle and curvy ass make for an curvy silhouette. The arm candy is WAAY hotter than Richard's sides put together, so why the callous comment?
by Seaspray0 June 17, 2008 7:14 AM PDT
My interest and excitement in this story was very... G-rated.
Reply to this comment
by Vegaman_Dan June 17, 2008 10:12 AM PDT
I wasn't aware that CNET had been purchased by The National Enquirer, but based on this news fluff piece, it can be the only explanation that makes sense.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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