Yahoo boasts new ad deals, joins CBS' online video network
Impeccably timed to suit president Sue Decker's keynote at the Advertising 2.0 conference in New York, Yahoo announced Wednesday that it has inked advertising deals with two major clients: discount retail giant Wal-Mart and interactive ad agency Havas Digital. Terms of neither deal were disclosed.
The company has also signed on as a partner in CBS Interactive's CBS Audience Network of online video distribution partners.
Sue Decker, president of Yahoo
(Credit: Yahoo)For Wal-Mart, Yahoo will handle display and video advertising on the Walmart.com site as part of a multi-year agreement. Walmart.com will also become part of Yahoo's upcoming AMP advertising management platform, which was originally unveiled in April.
Through the agreement, Yahoo will be the exclusive reseller of Walmart.com ad inventory.
Havas Digital will also be a part of the AMP platform, per Wednesday's announcements. The agency has agreed to work with the Right Media ad exchange, which Yahoo acquired last year, to develop its own inventory-trading platform. It's not the first agency partnership for Yahoo in recent weeks; last month, Yahoo signed a Right Media-related deal with several subsidiaries of ad powerhouse WPP Group.
On the content side, Yahoo's membership in the CBS Audience Network will put it alongside the likes of AOL, Microsoft, Comcast's Fancast, and Veoh. CBS' video catalog will be available on Yahoo's Yahoo TV product, which already has content from Fox and NBC as well as about a dozen cable networks.
Yahoo already had deals with CBS to stream content related to its 60 Minutes news program, as well as local news and sports videos from 16 metro regions.
Decker also announced in her keynote at Advertising 2.0 that the company has launched a newspaper marketing program called Yahoo Circular, in which retailers can take advantage of user interest to target them with personalized newspaper circulars. And the participant count for Yahoo's local Newspaper Consortium advertising project is now up to 779 publications; members of the consortium will be the first to use Yahoo's AMP technology when it debuts later this summer.
Disclaimer: CNET News.com parent company CNET Networks has a content-sharing deal with Yahoo. CNET Networks is also expected to become a CBS property as part of an acquisition offer set to close in the third quarter of 2008.
Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline. 
As much as Microsoft and industry analysts want to count out Yahoo they are still #2 in search traffic, more than double the traffic of MSN. With each of these new offerings Yahoo is showing why they are #2 and why they are very relevant to advertisers looking past the Giant, Google.
Randall Gniadecki
Search & Media Analyst
Movéo Integrated Branding
blog.moveo.com
What the people of America don't know is...
Wal*Mart puts 95% China made items in their stores in China...is tat supporting American jobs. There are 15 cargo ships out on the ocean tat emit as much pollution as 760 MILLION automobiles and the turnips in D.C. are trying to pass a carbon tax to cram down the throats of the America people before they find out....cause if they do...the we the people would shove those 15 ships up the @ss of those turnips and parallel park'em.
America...you had beter start thinkin' of George ..not GW....George Washington..on the $1 bill cause with him being stuck in a foreign back cause of all tat foreign crap you have been buying...he can't help you.
Being an old person myself and knowing how it wus back in the 40's, 50's and 60's in tis union of 50 states....I look at George each time I pull him out of my billfold and make a promise to send him out for items made in America so after floating around helping each hand he touches jus maybe one day he will shake mine again.
God Bless!