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May 28, 2008 11:34 AM PDT

Huffington Post to get painted green

by Caroline McCarthy

The Huffington Post, the news aggregation and commentary site founded by political pundit Arianna Huffington and former AOL exec Ken Lerer, is finally jumping on the post-Al-Gore bandwagon.

The company announced Wednesday that it will be launching HuffPost Green, a site division specific to "green" content through a content partnership with Discovery Communications' Planet Green channel as well as TreeHugger, the popular eco-news blog that Discovery acquired last year.

If you're like me, your reaction to this news might've been, "What? You mean there isn't a 'green' section already?" The New York-based Huffington Post got its start as a liberal answer to the wildly popular Drudge Report news site, and while it's since branched beyond its political roots, it remains targeted toward a well-educated, left-leaning audience.

But although it runs sections pertaining to politics, media, entertainment, business, and "living," as well as a comedy site called 23/6 in conjunction with IAC, there still hadn't been a section devoted to the unavoidably trendy niche of environmental media. Until now.

"HuffPost Green will focus on eco news and trends--from style and eco-conscious celebrities to green lifestyle tips and the latest scientific findings and expert analysis," a release from the company explained, hinting that we will likely see photos of Leonardo DiCaprio with his shirt off in addition to the latest grim findings on climate change. "The section will also feature advice on sustainable investing and highlight eco-friendly businesses and sustainable business sectors such as renewable energy, green building, recycling and organics."

The new section of the site is set to launch June 4. Huffington Post representatives said the effort was spearheaded by current Editor-at-large Willow Bay, a TV journalist who currently hosts programs on the Lifetime women's cable network.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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by jag0 May 28, 2008 12:38 PM PDT
*YAWN* Anyone who takes the Huffington Post seriously (or Arianna Huffington for that matter) needs to get their head checked. She is so far left it's not even funny (not to mention a complete hypocrite.)
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by fafafooey May 28, 2008 1:09 PM PDT
"... targeted toward a left-leaning audience"????? LOL. It's targeted toward tinfoil hat wearing America-hating kooks suffering dementia from a severe case of BDS (Bush Derangement Syndrome).

I don't know what these people are going to do in January when Bush is no longer President (or are they still saying he's going to cancel the elections like they've been saying for the past 5 or 6 years....LOL). I guess they may need to try to get a life. Good luck with that.
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by jag0 May 28, 2008 1:56 PM PDT
"well-educated, left-leaning audience." Isn't that an oxymoron? The far left leaning people such as Arianna are so left that they just make up stuff and say it's the truth.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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