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May 21, 2008 2:11 PM PDT

Reddit plans weekly news show with PBS

by Caroline McCarthy
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Social news site Digg has the beer-fueled Diggnation podcast, but its Conde Nast-owned rival Reddit is working on something more highbrow: a TV show on PBS.

Reddit co-founder Alexis Ohanian announced Wednesday on the company blog that the site will be powering the news behind YourWeek, a new show on affiliates of the public broadcasting network. In a more youth-focused spin than PBS' news is known for, the new show details the week's headlines as chosen by Reddit users. Reddit has set up a new section of the site for discussion.

"We're finishing taping on the pilot this weekend and I can confirm that the Reddit alien (the site's mascot) will be getting on-camera time," Ohanian said to readers. The site is celebrating its new show's user-generated spirit by throwing a contest for users to remix its theme song--"I suspect it won't be long before we get a Rickroll remix," he added.

Right now, there's no formal debut date as the show is not completely greenlit. The show's pilot will be broadcast online only, hitting the Web on June 6, and YourWeek will ideally launch on PBS stations in the fall.

Meanwhile, Reddit, which trails Digg in traffic and faces new competition from Yahoo Buzz, still has nothing against beer.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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