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May 21, 2008 12:34 PM PDT

Developers, critics sound off on Facebook's profile redesign

by Caroline McCarthy
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A look at the tabbed interface that Facebook will be rolling out soon as part of its profile redesign.

(Credit: Facebook)

On Wednesday, after months of nothing but ambiguous screenshots, Facebook finally talked about its upcoming site redesign. It'll make it easier for members to see immediate, dynamic updates from their network of friends, a company representative said, and it'll cut down on some of the profile clutter by distributing user information across a set of tabs rather than having it all on one page.

The big question: Will members like it?

"Any user interface changes, large or small, carry with them a certain risk," developer Kyle Bragger told CNET News.com, adding that big decisions can easily create more confusion. "Audience really should always be considered when making user interface decisions."

And considering Facebook has more than 70 million members, many of whom don't consider themselves particularly tech-savvy, a massive overhaul won't go over smoothly with everyone.

One developer who asked to remain anonymous speculated that members might not like the fact that you can no longer view a Facebook profile on a single page. "(It takes away) the user's ability to create a unique profile page that they identify with," he said. "Even your Twitter profile seems to do a better job of representing you these days."

Ultimately, it's hard to tell how the general response will be, especially since no one outside the company has tested the new design yet. Major changes to Facebook have a spotty history: Facebook members freaked out about the News Feed but welcomed the ability to spice up their profiles with developer applications, and while some prominent critics lambasted the Beacon advertising program, members as a whole didn't seem to care.

But none of those situations involved a total redesign that will put some information in different sections of the site and require users to click around in ways the site didn't before. "Completely switching up the profiles on people will be like upgrading Windows (from XP) to Vista," said Nick O'Neill, the blogger behind All Facebook. "I think Vista looks cool but I have no idea how to use any of the tools, (so) I stayed with XP." The problem is that Facebook members won't have a choice: everyone's getting the new design, like it or not.

Then there are the thousands of developers who have created applications for Facebook's platform and who will have a chance to test out the new design several weeks before the greater membership. Although the code for application creation isn't changing, the way that Facebook users interact with apps certainly will: posting to feeds and "walls" is different, and some applications will have their own browser tabs whereas others will be an additional click away. Some developers have already voiced concerns that Facebook's platform is dominated by "corporate" apps and that it's hard for an indie creation to catch on. With applications on separate tabs, it's inevitable that some will say this worsens the situation.

"Not all of the details have been announced for what changes need to be made. What is clear is that applications are going to need to readjust how their content is displayed." O'Neill said. It's true: a lot of information was left unsaid, including how it might tie into the extension of Facebook's API into Friend Connect. He estimated that some developers likely are "going to be forced to make substantial changes to their applications."

At the same time, some developers say they appreciate the fact that Facebook will now be able to convey more immediate information into "news feeds" that are more advanced, and are looking forward to an expanded profile environment that isn't crammed into a single page.

"Much, much better. More dynamic. More room for breathing," a developer who asked to remain anonymous told CNET News.com regarding the new design. "The older design was very constricted."

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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by Kev Orng May 21, 2008 1:10 PM PDT
Anything that moves the applications to where they aren't cluttering up the interface makes me happy. As soon as I heard that some developers were complaining about it, I knew I would like it.

Making it so that when I click on a friend's profile and see the main stuff is perfect. If I want to look at his Dumbwall or his frikkin Pirate status, I have that choice, and I will probably choose not too.

Now if only I could set it to "Auto-ignore" application requests.
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by Pete Bardo May 21, 2008 1:12 PM PDT
Great idea. Put those "applications" on their own tab--then hide the tabs. Most of those applications are simply annoying. I mean really, "Send me a Drink"? And all those surveys where you can't see the results before inviting some of your "friends" to do the same? You mean you want me to recommend your application before you show me what it does? That sounds more like a scam to collect my friends' names.

More on the topic, my one page on Facebook is so cluttered now I don't even like to go there much less invite my friends.
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by amyschiff May 21, 2008 2:04 PM PDT
It's amazing how there seems to be a pretty general dislike towards applications, but yet they're running rampant.
Reply to this comment
by 8ball629 May 21, 2008 2:41 PM PDT
Curiosity killed the cat.
by snipa4lyfe May 21, 2008 3:47 PM PDT
I can't understand why Facebook would want to change the interface so drastically at this point. I think the UI aspect is flawless for the most part and serves its purpose. Creating what is effectively multiple web pages for a single user's profile adds a completely unnecessary level of complexity and extra barrier.

On another note, transition between tabs must be seamless, e.g. I don't want my page reloading every time I switch tabs on someone's profile. That would be absolutely unacceptable.
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by arlaadi May 21, 2008 4:09 PM PDT
I welcome this new design wholeheartedly and I hope it comes very soon. Now profiles are cluttered with apps and useless crap that I don't need to wait forever to see. The new design gives the user complete control by choosing what to see in a user's profile and ignoring those apps that I have no need to see. It is quick and efficient so why are there people complaining about this new design? Perhaps it is the innate nature of humans to naturally react negatively against anything new without even trying it so those who are already decrying the new design better wait and see, then whatever they have to say is actually based on "facts."
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by scoobypop May 21, 2008 4:43 PM PDT
I think it makes a ton of sense as messaging and applications become the foundation of the SNS. Users will have issues as most of them don't understand the future and care more about its grass root look and feel. I noticed that with www.zathlete.com that old users took a month (march) to accept the new ways to navigate when the original UI and graphics were altered.
With that said, I suspect Facebook users will have some "indigestion" but will come out pleased if , more importantly, they can accept this new brand of social networking beyond a college blog they cut their teeth on... Thats the real $15 billion dollar question!!!
Reply to this comment
by scoobypop May 21, 2008 4:43 PM PDT
I think it makes a ton of sense as messaging and applications become the foundation of the SNS. Users will have issues as most of them don't understand the future and care more about its grass root look and feel. I noticed that with www.zathlete.com that old users took a month (march) to accept the new ways to navigate when the original UI and graphics were altered.
With that said, I suspect Facebook users will have some "indigestion" but will come out pleased if , more importantly, they can accept this new brand of social networking beyond a college blog they cut their teeth on... Thats the real $15 billion dollar question!!!
Reply to this comment
by Kev Orng May 22, 2008 5:26 AM PDT
iphone.facebook.com (Make your browser narrow to see how its supposed to look; may not render properly in some standard desktop browsers)

If the standard interface was modeled on the iphone version, I'd love it. Crap-free. The only thing lacking is that you can't view/make comments on photos.
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by bugma302 May 22, 2008 5:33 AM PDT
So far I'm loving the idea. Facebook pages were becoming Myspace pages without the quirkiness. I agree totally with most of the above - put the junk somewhere out of my way.

As it stands - Well Done Facebook!! (Whatever next? Microsoft Innovates? Mac Fans give unbiased reaction?)
Reply to this comment
by kirk95 May 22, 2008 5:56 AM PDT
Why not put the user in control?

Choose the new layout?

Keep the old layout?
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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