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May 20, 2008 6:24 AM PDT

Outside.in raises $3 million, hires new CEO

by Caroline McCarthy
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Outside.in, a New York-based company that aggregates news and blog discussion around towns and neighborhoods, said Tuesday it has raised $3 million in venture funding and hired a new CEO, former About.com general manager Mark Josephson.

The new funding, which brings Outside.in's total capital raised to $5.4 million, comes from existing investors Union Square Ventures, Milestone Venture Partners, Betaworks, and a number of angel investors led by George Crowley. A new investor, the New York City Investment Fund, also joined the round. Outside.in said it plans to use the cash infusion to focus on developing and expanding its technology.

The site launched discussion forums earlier this year.

Josephson is replacing co-founder Stephen Berlin Johnson as CEO. Johnson, who made a name for himself before Outside.in as the author of the book Everything Bad Is Good For You, will remain chairman of the board.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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