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April 30, 2008 7:01 AM PDT

Confirmed: Mister Wong acquires Lifestream.fm

by Caroline McCarthy
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It's gossip no more: as rumored, Germany-based social-bookmarking site Mister Wong has acquired the social-media feed aggregator Lifestream.fm for an undisclosed amount. The news was originally reported on digital-media blog Mashable.

Mister Wong previously acquired Websnapr and Pixer.us, which were both created by Lifestream.fm founder Juan Xavier Larea.

Technology from Lifestream will likely be integrated into Mister Wong user profiles so that members can pull in feeds from their social-networking accounts across the Web.

"Mister Wong is 100 percent based on RSS, and we thought that (Lifestream) is a great extension for our user profiles, for example," Mister Wong spokesman Christian Clawien said in a Wednesday interview with CNET News.com. "With Lifestream, we have the possibility to integrate even more digital activities around these bookmarks, so this could be a very interesting combination."

For Mister Wong, which Clawien said has greater reach in Germany than Yahoo-owned bookmarking giant Delicious, this was also a way to get a stake in the trendy "lifestreaming" market. "We've done this acquisition very quickly, because in Germany, other sites emerging at the moment also take part in this field of 'lifestreaming' features," Clawien explained.

Yup, we've got that in the U.S. too.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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