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April 21, 2008 5:50 PM PDT

NBC News powers election site on MySpace

by Caroline McCarthy

Social network MySpace might've chosen MTV as its media partner for the 2008 presidential primaries, but on Tuesday it'll be launching an election news hub in conjunction with the more traditional NBC News and MSNBC.com.

Called Decision '08, the new site is part of MySpace's "Impact" political channel, and showcases election news (complete with links to MySpace profiles of NBC News anchors and analysts), opinion, video from MSNBC, polls, and a discussion forum.

This is very similar to what MySpace rival Facebook is doing through a partnership with ABC News. For NBC, it's a way to reach a younger audience that likely isn't watching nightly news broadcasts.

"The 2008 election is proving to be the most youth- and technology-driven race in history, and MySpace is a significant forum for political discussion today," Lee Brenner, MySpace's executive producer of political programming, said in a statement. "We are privileged today to be partnering with such revered news organizations...and to be taking our first steps in what will be a unique and engaging collaboration for the MySpace community."

MySpace is owned by News Corp., which operates MSNBC competitor Fox News.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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Add a Comment (Log in or register)
Regardless...
by gsmiller88 April 21, 2008 9:32 PM PDT
They're still not a real news station.
Reply to this comment
But neither is NBC...NT
by suyts April 22, 2008 7:22 AM PDT
nt
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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