NBC News powers election site on MySpace
Social network MySpace might've chosen MTV as its media partner for the 2008 presidential primaries, but on Tuesday it'll be launching an election news hub in conjunction with the more traditional NBC News and MSNBC.com.
Called Decision '08, the new site is part of MySpace's "Impact" political channel, and showcases election news (complete with links to MySpace profiles of NBC News anchors and analysts), opinion, video from MSNBC, polls, and a discussion forum.
This is very similar to what MySpace rival Facebook is doing through a partnership with ABC News. For NBC, it's a way to reach a younger audience that likely isn't watching nightly news broadcasts.
"The 2008 election is proving to be the most youth- and technology-driven race in history, and MySpace is a significant forum for political discussion today," Lee Brenner, MySpace's executive producer of political programming, said in a statement. "We are privileged today to be partnering with such revered news organizations...and to be taking our first steps in what will be a unique and engaging collaboration for the MySpace community."
MySpace is owned by News Corp., which operates MSNBC competitor Fox News.
Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
