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April 7, 2008 9:01 PM PDT

MySpace's Latino portal exits beta, announces new partnerships

MySpace has unveiled the full version of its bilingual MySpace Latino homepage, which has been in a beta test phase since last year and includes content in both Spanish and English. In conjunction with the launch, MySpace additionally announced deals with a number of content partners to kick-start new interest areas on the site.

Unlike MySpace's array of internationally-focused brands, MySpace Latino is geared toward bilingual users in the U.S. The social-networking site, which has been owned by News Corp.'s Fox Interactive Media since 2005, has 9 million Hispanic members among its U.S. users.

The new "entertainment partners" in the MySpace Latino launch include the Spanish Broadcasting System, Hispanic news outlet ImpreMedia (which is powering a soccer news site, TodoFutbol), Gibson Guitar, local events site Remezcla.com, and Billboard.

Consistent with MySpace's roots as a music-based community--and perhaps to emphasize its content and media offerings as it loses ground in the social-networking sphere to smaller rivals like Facebook--the new MySpace Latino will offer interviews with Latin bands and "Secret Shows" concerts much like its English-language sibling.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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Add a Comment (Log in or register) 4 comments
hmmmm thats a touch unfair/hypocritical
by dshan00 April 8, 2008 5:31 AM PDT
Does this mean we'll soon see a MYSPACE CAUCASIAN?!?!??! oh no, that'd be racist eh?
Reply to this comment
Nothing new
by Dead Soulman April 8, 2008 5:36 AM PDT
Just as lame and generic as the English version.
Reply to this comment
You mean: Myspace-MS13
by basraw April 8, 2008 11:37 AM PDT
all the latin stuff is gang related.
Reply to this comment
Migente.com?
by SpringheelMac April 9, 2008 12:18 AM PDT
So, basically, its the same thing as MiGente.com, which has been
up for at LEAST 5 years... Hell, I thought that and BlackPlanet.com
were MySpace related anyway, considering they look IDENTICAL.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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