MySpace's Latino portal exits beta, announces new partnerships

MySpace has unveiled the full version of its bilingual MySpace Latino homepage, which has been in a beta test phase since last year and includes content in both Spanish and English. In conjunction with the launch, MySpace additionally announced deals with a number of content partners to kick-start new interest areas on the site.

Unlike MySpace's array of internationally-focused brands, MySpace Latino is geared toward bilingual users in the U.S. The social-networking site, which has been owned by News Corp.'s Fox Interactive Media since 2005, has 9 million Hispanic members among its U.S. users.

The new "entertainment partners" in the MySpace Latino launch include the Spanish Broadcasting System, Hispanic news outlet ImpreMedia (which is powering a soccer news site, TodoFutbol), Gibson Guitar, local events site Remezcla.com, and Billboard.

Consistent with MySpace's roots as a music-based community--and perhaps to emphasize its content and media offerings as it loses ground in the social-networking sphere to smaller rivals like Facebook--the new MySpace Latino will offer interviews with Latin bands and "Secret Shows" concerts much like its English-language sibling.

[dshan00]

hmmmm thats a touch unfair/hypocritical

Does this mean we'll soon see a MYSPACE CAUCASIAN?!?!??! oh no, that'd be racist eh?

[Dead Soulman]

Nothing new

Just as lame and generic as the English version.

[basraw]

You mean: Myspace-MS13

all the latin stuff is gang related.

[SpringheelMac]

Migente.com?

So, basically, its the same thing as MiGente.com, which has been
up for at LEAST 5 years... Hell, I thought that and BlackPlanet.com
were MySpace related anyway, considering they look IDENTICAL.