MySpace has unveiled the full version of its bilingual MySpace Latino homepage, which has been in a beta test phase since last year and includes content in both Spanish and English. In conjunction with the launch, MySpace additionally announced deals with a number of content partners to kick-start new interest areas on the site.
Unlike MySpace's array of internationally-focused brands, MySpace Latino is geared toward bilingual users in the U.S. The social-networking site, which has been owned by News Corp.'s Fox Interactive Media since 2005, has 9 million Hispanic members among its U.S. users.
The new "entertainment partners" in the MySpace Latino launch include the Spanish Broadcasting System, Hispanic news outlet ImpreMedia (which is powering a soccer news site, TodoFutbol), Gibson Guitar, local events site Remezcla.com, and Billboard.
Consistent with MySpace's roots as a music-based community--and perhaps to emphasize its content and media offerings as it loses ground in the social-networking sphere to smaller rivals like Facebook--the new MySpace Latino will offer interviews with Latin bands and "Secret Shows" concerts much like its English-language sibling.