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March 19, 2008 7:09 AM PDT

Google launches tool portal for nonprofits

by Caroline McCarthy
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Google for Nonprofits, a site designed to educate charities about the search giant's suite of Web-based tools, debuted Tuesday.

The lineup of applications on Google for Nonprofits

(Credit: Google)

Essentially, it's a lineup of links to Google's various applications and tutorials for using them, but with a charitable spin. A link to YouTube is accompanied with "broadcast your cause to the world's largest online video community." Google Groups come with a suggestion of "communicate easily to staff or volunteers and encourage discussions among supporters."

But the Google for Nonprofits page also highlights special initiatives for nonprofits, like free advertising through the Google Grants program and transaction fee waivers on the Google Checkout service, along with success stories and testimonials for each Google application.

This is by no means Google's first effort to reach out to nonprofits. Last year, for example, Google launched an outreach program to help nonprofits take advantage of Google Earth. And Google runs a nonprofit of its own: the high-profile Google.org, which has in recent months earmarked $10 million for "sustainable transportation" development and launched a program that aims to use social-media tools for disaster relief.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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Only for America?
by guyfromtrinidad March 19, 2008 10:37 AM PDT
Is this service only for American Based organizations, I would really love to use some of the features especially the You Tube one but it does not appear that I can from the Caribbean.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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