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March 15, 2008 4:44 PM PDT

Gossip: Facebook's rumored IM service involves Social.IM acquisition

by Caroline McCarthy

On Friday, a rumor surfaced that Facebook would be launching an internal instant-messaging service . Then, on Saturday, gossip blog Valleywag suggested that launching the IM service would involve acquiring Social.IM, a Facebook application that enables instant message chat between services like AIM, Yahoo, and Windows Live Messenger. A Social.IM exec coyly told Valleywag, "If we're being bought, I haven't gotten the call yet."

Social.IM's coy tease at getting acquired by Facebook.

(Credit: Caroline McCarthy/CNET News.com)

Social.IM is supported by venture backing from Valley icon Peter Thiel, who also has invested in Facebook.

One thing Valleywag didn't note is that in response to the rumor on Friday, Social.IM representatives had posted to their blog a fake IM conversation between Facebook founder Mark Zuckerberg and a Social.IM representative. The dialogue consisted solely of that famous exchange between Star Wars' Luke Skywalker and Darth Vader in which Vader (Zuckerberg) attempts to coerce Skywalker (Social.IM) to join the Dark Side.

On Saturday afternoon, the blog post was pulled from Social.IM. Perhaps that's because the undertones of the faux-conversation indeed hint at an acquisition, or at least joke about the possibility of one.

"You have only begun to discover your power," the Vader-Zuckerberg character reads. "Join me, and I will complete your training. With our combined strength, we can end this destructive conflict and bring order to the galaxy."

(Poor, misunderstood Darth Vader. Sounds like all he ever really wanted was to help the world communicate more efficiently.)

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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Add a Comment (Log in or register)
Facebook is all over Social.IM's website
by Phil-IT March 15, 2008 5:41 PM PDT
How is it *only* a rumor?
FB is featured all over Social.IM
Reply to this comment
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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