March 14, 2008 1:42 PM PDT

Report: Facebook IM service will debut soon

by Caroline McCarthy
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Facebook plans to launch an instant-messaging application for members to embed on their profiles as early as next week, TechCrunch reported Friday.

Details are sketchy, but it appears that this will be a Web-based IM service that would allow Facebook users to chat with other people on their friends lists without needing to go through a third-party program. Additionally, TechCrunch's Michael Arrington detailed, the service would likely be based on the Jabber open-source platform, which would mean that third-party "universal IM" clients like Pidgin, Trillian, and Adium would be able to implement it.

Facebook representatives were not immediately available for comment.

It goes without saying that instant messaging is a logical step for a social network--it's an activity in which millions of Web users partake, and it would keep those coveted "user engagement" rates high. Facebook's obviously not the first one to have this idea: A number of third-party Facebook Platform applications facilitate instant messaging between Facebook users, and Arrington notes that those developer programs would be effectively killed if Facebook launched an in-house rival.

That said, other major social networks have some kind of in-house instant-messaging functions now: MySpace operates MySpaceIM, for example, and AOL's recent acquisition of Bebo will integrate the social network closely with its AIM client. If anything, it's surprising that Facebook didn't build something like this months ago.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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music industry ahead of the curve?
by dpwilson March 14, 2008 4:09 PM PDT
Universal Music Group has already begun implementing web-based IM in their new label portals like vervemusicgroup.com and umgnashville.com and I've seen it on other sites of theirs too. Hopefully the music industry can continue to stay out on the leading edge of "newer" technology instead of lagging 5 years behind the curve. Maybe they'll even start changing their marketing strategies to keep up with the new Internetz.
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Entertainment industry is a joke
by krosavcheg March 14, 2008 10:38 PM PDT
I doubt they will ever recover from what they are doing right now, because they raised a generation of people who actively avoid anything related to entertainment industry 'product'.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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