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March 14, 2008 6:40 AM PDT

This week in awesomeness: 20 years ago, we all got Rickrolled

by Caroline McCarthy
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Two decades ago this week--on March 12, 1988--the corny pop song "Never Gonna Give You Up" by Rick Astley hit No. 1 on the Billboard Hot 100 charts.

What does this have to do with the Internet? Oh, just about everything.

For those of you who actually have lives and don't pay attention to the latest iteration of goofy Internet phenomena (think "all your base are belong to us," "the Internet is a series of tubes," or lolcats), Astley's "Never Gonna Give You Up" is the Web equivalent of the old, "Is your refrigerator running?" prank call.

The gag known as "Rickrolling" consists of sending someone a link that purports to be something good, only to have it direct that person to the cheesy video for the '80s pop song.

If it sounds pointless and stupid, that's because it is. The practice is believed to have started in the 4chan (warning: content may not be safe for work) online forums, the same den of virtual infamy that allegedly brought forth lolcats as well as a good portion of the anti-Scientology hacker activity that went on earlier this year.

On Wednesday, avid members of the Digg community celebrated the song's 20th anniversary of hitting the top spot on Billboard with an extensive comment thread of the song's cringeworthy lyrics.

But there are far simpler ways to celebrate. Just go ahead and trick someone into watching that video. Everyone's pumped about the presence of the Speed Racer and Incredible Hulk trailers on the Web--use that to your advantage!

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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nwmt
by gregmar March 14, 2008 8:31 AM PDT
nwmt
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go read
by sanenazok March 14, 2008 12:58 PM PDT
geez after reading this report on useless e-mails I got one piece of advice: rather than accumulating knowledge about 80's pop, go read a book or learn some geography. Knowing some capitals of the world is nice and much better than knowing what capital letters in a post signify.
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RickRolled
by GracePiper March 14, 2008 4:41 PM PDT
I was RickRolled hard via Twitter and it was not pleasant. But, I'm never gonna (CNET) give you up, never gonna say goodbye..... etc...

Grace
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not so cheesy
by tlbear March 14, 2008 5:11 PM PDT
Personally I dont think the song is bad at all. It has a nice beat, you can dance to it,and it sure beats the devil out of anything i have heard comming out of the music industry in many a moon.
jmho
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RickRoll Your Coworkers
by frobie March 14, 2008 5:13 PM PDT
For those who share their iTunes library at work, might I suggest dropping the song into your library to RickRoll your unsuspecting coworkers.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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